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Minimum Viable
Product
What Makes a True MVP and Why?
Marc Abraham - Makers Academy 9th June ‘17
Exercise - Getting married
Exercise - Cupcake first
Credit: https://blog.intercom.com/start-with-a-cupcake/
Traditional approach to
software development
Credit: http://www.ascezen.com/2013/11/mapping-documentation-development-life-cycle-ddlc-sdlc/
So what’s the problem!?
Credit: Scott W. Ambler, http://www.agilemodeling.com/essays/costOfChange.htm
Understanding progresses
over times
Credit: David Atkinson, https://medium.com/@davidmichaelatkinson
But can you learn quickly?
Credit: http://www.extremeuncertainty.com/wp-content/uploads/2016/04/Build-Measure-Learn.jpg
Dealing with uncertainty
“Uncertainty - In the economy, society, politics - has
become so great to render futile, if not counterproductive,
the kind of planning most companies still practise:
forecasting based on probabilities.” - Peter Drucker
And mitigate risk
Credit: http://quotes.lifehack.org/quote/mike-tyson/everyone-has-a-plan-till-they-get/
Enter: Minimum Viable Product
Credit: https://blog.fastmonkeys.com/
“Minimum”
Credit: https://www.youtube.com/watch?v=7QmCUDHpNzE&t=33s
Not This
“Viable”
“Product”
Credit: https://twitter.com/aarron/status/509737194219896832
Exercise - Try it yourself
Key Takeaways
1. MVP is about learning quickly and bring risk forward
2. Start small but make sure it’s valuable and viable
3. Keep iterating and learning!
Thank you & Further
learning
1. http://pragmaticmarketing.com/resources/an-mvp-is-not-the-smallest-collection-of-features
2. https://medium.com/@beccaw/its-an-mvp-so-it-doesn-t-matter-what-an-mvp-is-and-how-to-
build-789cdf310243
3. http://uxpodcast.com/89-mvp-russ-unger-stephen-anderson-jeff-gothelf/
4. https://www.linkedin.com/pulse/what-type-products-should-use-scrum-geoff-watts
5. https://techcrunch.com/2011/10/19/dropbox-minimal-viable-product/
6. https://marcabraham.com/2016/02/18/my-product-management-toolkit-5-assumptions-and-hypothe
marcabrahamlondon@gmail.com
marcabraham.com
https://medium.com/@maa1
@maa1

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