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Practice Manager Presentation Jan 2012
- 1. Getting the Phone to Ring Steve Birkett& Ed Fegan January 11, 2011
- 2. So the Door Swings Steve Birkett& Ed Fegan January 11, 2011
- 3. And the Cash Register goes‘Ka-Ching’ Steve Birkett& Ed Fegan January 11, 2011
- 4. Increasing the number of Patient Visits Steve Birkett& Ed Fegan January 11, 2011
- 5. Recent Study Findings 1. Owner-Pet Bond Compliance 2. Cats 3. Recession 4. Fragmentation Steve Birkett& Ed Fegan January 11, 2011
- 6. Recent Study Findings 5. Internet 6. Clients not understanding need for preventive care 7. Sticker Shock “Perceptions and Attitudes of Pet Owners: The Impact of the Bond” BNR Research May 2007 Bayer Veterinary Care Usage Study“The Decline of Veterinary Visits and How to Reverse the Trend”©2011 Bayer Healthcare Steve Birkett& Ed Fegan January 11, 2011
- 7. Our Goal: To clearly and consistently communicate what we do so we obtain and retain clients and their pets. Steve Birkett& Ed Fegan January 11, 2011
- 8. Benefits & Value Value=Benefits Cost Steve Birkett& Ed Fegan January 11, 2011
- 9. Benefits & Values Benefits Understand difference between Features & Benefits Client must know it’s a Benefit Not every client values benefits the same Steve Birkett& Ed Fegan January 11, 2011
- 10. Benefits & Value Value Value must be > 1 Value of service must exceed alternatives, especially when client has limited funds Steve Birkett& Ed Fegan January 11, 2011
- 11. Planning Factors Why Do They Come? Who Comes? Steve Birkett& Ed Fegan January 11, 2011
- 12. Why do they come? Veterinary Services Sick/Injured Preventive Care Elective Surgeries Consultations Other Steve Birkett& Ed Fegan January 11, 2011
- 13. Who Comes? – Patients Species Breeds Needs Steve Birkett& Ed Fegan January 11, 2011
- 14. Who Comes? - Clients Demographics Psychographics Steve Birkett& Ed Fegan January 11, 2011
- 15. Patient/Client Lifecycle Returning Patients New Pet Dies Patient/Client Lifecycle Reactivate Leave Steve Birkett& Ed Fegan January 11, 2011
- 16. Returning Patients Easier and less expensive to get patients to return than getting new patients Steve Birkett& Ed Fegan January 11, 2011
- 17. Returning Patients 1. Educate Clients on services you offer 2. Reminder System 3. Make it easy to contact you 4. Stay in contact with Clients Steve Birkett& Ed Fegan January 11, 2011
- 18. New 1. Location, Location, Location 2. Referrals 3. Employees 4. Phone Book Steve Birkett& Ed Fegan January 11, 2011
- 19. New 5. Internet 6. Advertising 7. Publicity 8. New Patient/Existing Client Steve Birkett& Ed Fegan January 11, 2011
- 20. Why clients leave Move Unhappy with price (value) Unhappy with service/product Unhappy how they were treated Failure to communicate need Steve Birkett& Ed Fegan January 11, 2011
- 21. Reactivating Patients/Clients Have a system Don’t wait too long Steve Birkett& Ed Fegan January 11, 2011
- 22. Patient Dies How we can influence pet longevity Preventive Veterinary Care Importance of our lifestyle recommendations Steve Birkett& Ed Fegan January 11, 2011
- 23. Communicating Location, Location, Location Sign Landscaping Maintenance Other Steve Birkett& Ed Fegan January 11, 2011
- 24. Phone Book Why still relevant Internet Standing out from the crowd Steve Birkett& Ed Fegan January 11, 2011
- 25. Steve Birkett& Ed Fegan January 11, 2011
- 26. Internet Website & Landing Pages + SEO – Search Engine Optimization + Conversion Architecture Steve Birkett& Ed Fegan January 11, 2011
- 27. Steve Birkett& Ed Fegan January 11, 2011
- 28. Steve Birkett& Ed Fegan January 11, 2011
- 29. Steve Birkett& Ed Fegan January 11, 2011
- 30. Internet Social Media + Facebook + YouTube + Twitter Steve Birkett& Ed Fegan January 11, 2011
- 31. Internet Email + Reminders + Newsletters + Targeted mail + Follow-ups Steve Birkett& Ed Fegan January 11, 2011
- 32. Sample Email Newsletter Steve Birkett& Ed Fegan January 11, 2011
- 33. Advertising Direct Mail Newspaper Television Radio Steve Birkett& Ed Fegan January 11, 2011
- 34. Brochures, Business Cards and Educational Materials General Brochure SpecialBrochures Business Cards Steve Birkett& Ed Fegan January 11, 2011
- 35. Education Steve Birkett& Ed Fegan January 11, 2011
- 36. Publicity Community Involvement Tours Seminars Press Releases Steve Birkett& Ed Fegan January 11, 2011
- 37. Sample Plan Steve Birkett& Ed Fegan January 11, 2011
- 38. Steve Birkett& Ed Fegan January 11, 2011