1. Assignment 19:
Audience in our Product
Topic: Have video games evolved for the better or for the worse?
Pamela Younes
Jodie Foster-Pilia
Abigail Menzies
Laura Cuk

2. Purpose of our Documentary
• What do you want to achieve in relation to your audience?
We want to inform and educate mothers about the possible effects video games can
have on their children in the long run.

3. Niche or Mass?
Niche or Mass?
Explanation/Justification
Similar documentary comparison
Niche
• Because many mothers Lady boys
would want to be aware
of the effects video
games can have on their
children’s mind and body. This documentary is also
targeted at a niche
audience, as it is targeted at
those who experience gender
issues i.e. transsexuals

4. Target audience
Category
Details
Explanation
Age
21-40
Because our documentary is aimed at
mothers, and 21-40 is an age which is typical
of most parents
Gender
Female
Because mothers are more likely than fathers
be interested in the effects of video games of
their kids
Social class
Group B (teachers, senior
managers etc.)
Because they are financially stable and
therefore may spend quite a lot of money on
video games, so the effects of video games
would interest them
Ethnicity
British
The British are very much into video games,
and Britain is where the documentary will be
shown.
Location
London
Lifestyle
House wives
Because they are stay at home mothers, they
will be very much in tuned as to what their
children are up to
Hobbies
Motherly activities
Watching television
If they watch television a lot they are bound to
come across our documentary.

5. Secondary audience
Category
Details
Explanation
Age
12-20
This is the target group for video games
Gender
Male
Stereotypically males play video games more
than females and may want to find out the
effects video games has on them.
Social class
Group E (students)
(unemployed)
This corresponds with our age category as
those who are aged between 12-20 are either
in education or unemployed
In
school/college/university
When they want to escape student life they
may resort to playing video games
Ethnicity
Location
Lifestyle
Laid back (at home most
of time)
Hobbies
Playing video games
regularly
Interested technology
If they are at home most of the time, playing
video games may be a big part of their lives
People who play video games a lot, may want
to be informed on the effects this could have
on them
Because in the documentary we explore how
technology has evolved and this may interest
them

6. Audience relation to topic
How will your audience relate to your topic?
Because some mothers will be concerned with the issues surrounding video games.
Why will they enjoy the topic?
We will include public interviews of other mothers and therefore the mothers
watching the documentary will be able to relate to what they are saying.
To put into today’s context, our topic is relevant/important to our audience because
video games are now a huge part of the younger generation’s life and due to the
advancement of technology video games are now more realistic and more addictive.
This then leads to health issues such as obesity and eye problems.

7. Channel choice & audience
We might put our documentary on channel 4 because channel 4 shows documentaries that
are based on cultural issues in today’s society
Similar documentaries (on this channel) that we were inspired by were:
• ‘My Daughter the Teenage Nudist’ as it also targets mothers
•
‘You're Killing My Son: Mum on the Run’ this documentary also targets mothers
•
‘Jo Frost: Extreme Parental Guidance’ this documentary on how violent video games
affect children
This connects to our target audience because most of the documentaries on this channel
targets mothers

8. Time on TV & audience
On Terrestrial TV, our documentary would be played at 9pm because this is when
the watershed starts and there would be scenes of violence from video games as
well as videos of women being sexualised in different video games.

9. Platform & audience
• In addition to terrestrial TV we would also make our documentary
available on…
Additional platforms
Connection to target audience
4od
Mothers may be busy when it
is shown on TV, so 4od is used
as a catch-up
YouTube
Secondary audience which are
male may be able to find the
documentary when searching
for video games

10. Attracting your audience
Construction aspects
How will this attract your target
audience?
Comparison to existing/inspirational
documentaries
Presenter
•
A presenter would be able to
explain and make the topic
clearer to the audience
Good Hair
Music
•
We would use up to date,
bubbly music that the target
audience would be familiar
with and they would be more
likely to watch the
documentary if it includes a
song they know
Human Swarm
Use of Ken burns
•
Visually appealing to audience
as it slowly reveals a bigger
picture, keeping target
audience engaged.
Riot from wrong
Montage editing
•
Preview of what will be shown
in rest of documentary
This creates an enigma and the
target audience would want to
find out more
Catfish
Food unwrapped
•

11. Uses & Gratifications (McQuail)
Information
Personal identity
Integration & social
interaction
•Mothers may
watch it to seek
advice and how to
deal with their
children if video
games play a huge
role in their lives
•Young males aged
16-21 may be
interested on how
video games can
affect them in the
future
•
•
•
Mothers
would watch
this as the
documentary
relates to
them
would want to
find out more
about
technology
and how its
affected the
children.
•
•
Entertainment
The ability for media
•
products to produce a topic
of conversation between
other people. i.e sparks
debates
•
Mothers will have
interaction with fellow
mothers after watching
this documentary.
Mothers will discuss their
own opinions and
understand fellow mothers
debate about the topic.
People may want
to watch our
documentary to
fill time
People will learn
new and
interesting facts
about video
games, will keep
audience
entertained

12. Effects theory

13. Reception theory
Our audience will most probably watch our documentary in a negotiated
way as they may change the meaning of our documentary to reflect their
interests and positions
For example; after watching our documentary some working class mothers
may not allow their children to play video games due to the possible effects
it has on the body and they may not be able to afford the care their kids may
need if these effects occur whereas middle class mothers may buy more
video games for their children as it has they can help their children
educational.