1. MMR
Evaluation

2. In wh at ways d oe s you r p rod u ct
u s e , d e ve lop or ch alle nge form s
and conve ntions of re al m e d ia
p rod u cts ?

3. Th e m as th e ad is b old and I h ave u s e d a p u ff on m y front cove r to e ncou rage re ad e rs to p u rch as e m y
large in th e top le ft th ird to m agazine b e lie ving th at th e y are ge tting m ore for th e ir m one y.
gain re ad e r inte re s t. It is in a
s im ilar font and s tyle to th e I h ave u s e d an acronym as m y
m agazine N M E . Th is b old m agazine nam e s im ilar to 'N M E '
font h as a ve ry m as cu line m agazine . M M R m e aning
connotation re s u lting in 'M onth ly M u s ic R e vie w' is again
gaining fu rth e r m ale inte re s t. s im ilar to th e N M E acronym ,
m e aning 'N e w M u s ical E xp re s s '.
Th e acronym I h ave u s e d te lls th e
I h ave inclu d e d cove r line s
re ad e r to wh ich ge nre m y
wh ich fe atu re th e nam e of
m agazine is . I h ave als o e ns u re d
b and s in wh ich m y targe te d
I h ave th e acronym m e aning
au d ie nce wou ld know, to
writte n on th e m agazine for
gain inte re s t. I h ave als o
re fe re nce .
fe atu re d a cove r line re ad ing
th e m ain s tory in a large r font
to gain re ad e r inte re s t. Th is Th e m od e l is p lace d on a wh ite
is als o fe atu re d on p le nty of b ackgrou nd in th e righ t th ird
oth e r e xis ting m agazine s e ns u ring no atte ntion is d ive rte d
from th e m od e l. Th e m od e l is
d re s s e d in cas u al ind ie fas h ione d
cloth e s to d e m ons trate wh at typ e of
Th e th re e p ie ce colou r s ch e m e containing b lack and m u s ic th is m agazine re p re s e nts .
wh ite with one contras ting colou r is a conve ntion
ofte n u s e d with m any m agazine s . M ine cons is te d of e b ar cod e is p lace d in th e b ottom
Th
a b u rgu nd y re d , b lack and wh ite wh ich give a righ t th ird s o it is m ore d is cre te and
m as cu line fe e l. not e as ily s e e n.

4. I h ave give n m y re ad e rs a 'm u s ic M any m agazine s u s e th e ve ry s te re otyp ical title of th e conte nts as
ind e x' s o th e y can s e e wh ich 'conte nts ', I h owe ve r ch alle nge d th is calling it 'M M R th is we e k'
p age s th e ir favou rite b and s are
fe atu re d on, I th ink th is give s an I ad d e d a s m all s tory to
e xtra fe atu re to m y conte nts as it give th e conte nts p age a b it
allows th e re ad e rs to s can of flavou r to wh at th e re s t of
th rou gh and find th e ir favou rite th e m agazine is going to b e
b and s q u ickly. ab ou t and e ncou rage m y
au d ie nce to re ad on.
O fte n on conte nts p age s you find
m any im age s , I h owe ve r ch alle nge d I h ave d ivid e d m y conte nts
th is conve ntion b y j s t p lacing one
u u p into s e ctions to m ake it
im age on th e conte nts p age . Th e e as ie r for m y re ad e r to find
m od e l is als o h old ing a gu itar wh at th e y are looking for.
d e m ons trating th e ge nre of th e Th is is a conve ntion u s e d
m agazine th rou gh th e p rop s u s e d in b y N M E m agazine .
th e im age .
I h ave again p roce e d e d to
u s e th e th re e colou r s ch e m e
U s ing th e s u b s crip tion th rou gh ou t m y m agazine
inform ation b ox on th e conte nts e ns u ring th at it looks
h e lp s e ncou rage th e re ad e rs to cons is te nt.
s u b s crib e to th e m agazine . I
m ad e s u re th is b ox was in a I h igh ligh te d a fe atu re of
I have used slight puns in my contents to 'N o.1 Be s t G ig G u id e '
large r font to gain re ad e rs
make the stories more interesting b e cau s e I th ou gh t m y
atte ntion.
encouraging my audience to read them. re ad e rs wou ld like th is .

5. U s u ally m agazine s I h ave u s e d two d iffe re nt fonts on th e You ofte n find a p u ff on a d ou b le
p lace m ore on th e title of m y d ou b le p age s p re ad , I am p age s p re ad ad ve rtis ing oth e r
im age th an j s t th e
u d e ve lop ing on th e conve ntion of h aving inte rvie ws . H owe ve r I d e cid e d not to
nam e of th e m od e l, j s t one font in th e title .
u d o th is as it give s m ore room for th e
I h ave u s e d a fu ll inte rvie w.
s ize im age of m y
I u s e d m ore fonts on
m od e l wh ich is
th is p age as I th ou gh t
taking u p th e wh ole
it wou ld m ake it m ore
p age and only
inte re s ting for th e
p lacing th e m od e ls
re ad e r. It als o
nam e on it.
e m p h as is e s e le m e nts
Th e re fore I am
of th e p age th at I
ch alle nging th is
want th e re ad e r to
conve ntion.
re cognize .
M y m od e l is
p ictu re d p u tting h is I h ave u s e d a large r le tte r
m id d le finge r u p as to s ym b olis e th e
th e re ad e rs will b e b e ginning of a p aragrap h
ab le to re late to th is wh ich is a ve ry
e m otion. It als o conve ntional fe atu re . I
re fle cts th e I e ns u re d to u s e th e p age nu m b e r and th e 'M M R ' s ym b ol at h ave ad d e d to th is b y
p e rs onality wh ich is b ottom righ t th ird of th e s e cond p age , along with th e d ate of u s ing a alte rnative font
d e m ons trate d in th e th e m agazine to ke e p with th e ve ry wid e ly u s e d conve ntion. I and colou r th an th e b od y
inte rvie w. d id th is as I b e lie ve it m ake s it e as ie r for th e re ad e r to know of th e te xt.
wh e re th e article is for fu tu re re fe re nce .

6. H ow d oe s you r m e d ia p rod u ct
re p re s e nt p articu lar s ocial
grou p s ?

7. Th e m od e l on th e front cove r wou ld p rom ote th e inte re s t of
wh ite , m id d le clas s m ale s wh ich wh at m y m agazine is aim e d at.
Th e s ocial and fas h ion grou p m y m agazine is aim e d at is ‘Ind ie s ’
wh ich is wh at I trie d to d e m ons trate on m y front cove r. M y m od e l
is als o h old ing a gu itar wh ich will grab th e atte ntion of any m u s ic
love r. M y m agazine cove r is ve ry s te re otyp ical and s u p p orts th e
d om inant id e as ab ou t m y s ocial grou p , b u t I fe e l th is wou ld work
in m y b e ne fit as th e au d ie nce will know ins tantly th at th is
m agazine is aim e d at th e m . M y m od e l is we aring a ‘R am one s’ t-
s h irt wh ich is th e nam e of an old rock b and th at m y targe t
au d ie nce wou ld know and lis te n to. Th e t-s h irt is als o from H &M
wh ich is wh e re m y targe te d au d ie nce s h op again th e y wou ld
h ave e ith e r s e e n or h ave th e t-s h irt. I h ave p os itione d m y m od e l
with th e gu itar on h is le g and s h owing a re laxe d and e as y-going
ap p roach wh ich again re p re s e nts m y targe t au d ie nce . Th is
h owe ve r, wou ld n’t ap p e al to th e m aj ority of e th nic m inoritie s d u e
to th e re laxe d ap p roach and th e typ e of fas h ion wh ich I h ave
d e m ons trate d . I h ave u s e d a b u rgu nd y re d for m y m ain colou r
s ch e m e wh ich is a m ore m as cu line colou r, it als o is n't a
s te re otyp ical 're d ' wh ich will ins p ire m y au d ie nce as th e y b e lie ve
in originality.

8. Wh o wou ld b e th e au d ie nce for
you r m e d ia p rod u ct?

9. C ons umer Profile:
A ge: 1 6-25
S ex: M ale
C las s : Working - M id d le clas s
Working S tatus :: S tu d e nt
Hobbies : S ocialis ing with frie nd s , going on inte rne t,
p laying m u s ic, p laying in a b and , going to p artie s ,
s m oking.
Mus ical Interes ts : Ind ie , 60's and 80's b and s and
m u s ic, Acou s tic Alte rnative , R ock, U ns igne d b and s .
Likes : Vintage , b e ing u niq u e , re tro, p h otograp hy, art,
m u s ic, cu ltu re , tattoos , e ar s tre tch e rs .
Media C ons umer: T V, film s , m agazine s , ind e p e nd e nt
film s , s ocial ne tworking s ite s , p h otograp hy, p os te rs .
A mbitions : D on't re ally know wh at th e y want to d o,
living for th e h e re and now, m ayb e b e com e a m u s ician.

10. M M R is targe ting m ale s from 1 6 to arou nd 25 ye ar old , wh om are
m os t like ly to b e s tu d e nts . I h ave ke p t an id e al ch aracte r p rofile as I
m ad e th e fe atu re s of m y m agazine . Ke e p ing m y targe t au d ie nce in
m ind , I ch os e to u s e a s and s e rif, large and b old fonts th rou gh ou t m y
front cove r, conte nts p age and d ou b le p age s p re ad . Th e s e , I fou nd ,
attracte d m y m ale au d ie nce as th e le tte ring looks wid e and m as cu line
com p are d to s crip te d or s e rif fonts . Alth ou gh I u s e d variou s fonts
with in m y d iffe re nt p age s , all th e te xt on b oth th e conte nts and font
cove r are in cap ital le tte rs , giving a fe e ling of u rge ncy and e xcite m e nt
m aking m y m agazine m ore e ye -catch ing, wh ils t attracting m y targe te d
au d ie nce . Th e b u rgu nd y re d colou r s ch e m e is a s im ilar one u s e d in
b oth N M E and Q , wh ich are ve ry s u cce s s fu l m u s ic m agazine s . U nlike
th e s e s am e ge nre e xis ting m agazine s , I trie d to m ake m y m agazine
ap p e al to th e you nge r au d ie nce s as we ll. N M E ap p e als to a s ligh tly
old e r ge ne ration of m e n with a m u s ical inte re s t of b oth rock and ind ie
m u s ic. Th e cove r line s and b and s with in th is m agazine b oth ind icate
an ind ie rock ge nre .

11. H ow d id you attract/ d re s s
ad
you r au d ie nce ?

12. M y m agazine attracts th e you nge r M M R u s e s th e m od e l on th e cove r to s e ll th e p rod u ct
ge ne ration of ind ie m u s ic love rs th rou gh th e s tyle of cloth ing and th e p rop of th e gu itar u s e d .
as it u s e s th e p rop of th e gu itar Th e s e b oth re p re s e nt th e ind ie s tyle to th e
and th e ind ie looking m od e l to au d ie nce d e m ons trating th at
re late to th e m . From th e ind ie th e re is an ind ie ge nre .
s tyle p re s e nte d on th e front cove r
m od e l you can m ake th e
ne ce s s ary connotations toward s By u s ing q u irky cove r line s s u ch
th e ind ie ge nre . Th is is s im ilar to as 'no m ore s ile nce ' and 'no m ore
N M E as it p re s e nts an ind ie road s ' m ake th e au d ie nce want to
s tyle d m od e l on th e cove r along p u rch as e th e m agazine b e cau s e
with m inim al cove r line s ab ou t th e s e are b oth s u b j ct in wh ich
e
b and s with in th at ge nre of m u s ic. m y au d ie nce wou ld know ab o u t
Th e y h ave th e title in th e s am e and wou ld b e ab le to m ake
p lace wh ich is e ye -catch ing and re fe re nce to. Th is als o give th e
th e cove r line s are s e e n in a re ad e rs an ind ication to wh at th e
s im ilar font. Th e y als o u s e a m agazine inclu d e s , I fe e l th is
s im ilar colou r s ch e m e of b alck, wou ld b e a good s e lling p oint as it
wh ite and re d . attracts th e au d ie nce via th e ir
inte re s t in th e s u b j ct, s u gge s ting
e
th at th is m agazine will b e of
inte re s t to th e m .
Th e wh ite b ackgrou nd m ake s th e m agazine
fe atu re s s tand ou t and give s a good contras t
b e twe e n th e colou rs s h own on th e m agazine .

13. Th e conte nts p age h old s a
'm u s ic ind e x' wh ich will attract
Th e d iffe re nt fe atu re s of th e
m y au d ie nce as it m ake s it
m agazine are p artitione d
e as ie r for th e m to find and re ad
s e p arate ly to p rovid e an e as y
u p on th e ir p articu larity
and d ire ct way for th e
favou rite b and s . Th is is a ve ry
au d ie nce to find wh at th e y
u s e fu l and h and y conve ntion for
are looking for. Th is wou ld
th is re as on, and it als o s h ows
attract th e au d ie nce as it is
th e varie ty of b and s th e is s u e
e as ie r to find th e ir s p e cific
b e h old s .
wants th an to h ave to flick
th rou gh th e wh ole m agazine
to find th e m . It als o h igh ligh ts
Th e m inor s tory in th e m id d le of
th e m ain p age th at th e
th e p age give s th e au d ie nce a
m agazine fe e ls wou ld b e th e
tas te r of wh at th e m agazine is
b e s t p age for th e re ad e r to
going to b e like . Th is wou ld als o
vie w at th e b ottom of th e
e ncou rage th e au d ie nce to re ad
p age . Th is m ake s th e re ad e r
on and find ou t m ore
b e lie ve th is m agazine is for
inform ation, p rovid ing a ve ry
th e m .
u s e fu l and inform ative
conve ntion.
Th e op tion to s u b s crib e to th e m agazine is writte n in wh ite in contras t agains t a b u rgu nd y b ackgrou nd , not
only m aking th e writing s tand ou t, b u t ind icating to th e au d ie nce th at th is p articu lar offe r is good , attracting th e
au d ie nce to th e m agazine as th e y b e lie ve it is good valu e for m one y.

14. Th e im age I h ave u s e d Th e s e cond typ e of h and writing font u s e d on th is p age I h ave u s e d a p u ll qu ote
for m y d ou b le p age again re fle ct th e non s e riou s ne s s of th e inte rvie w, it to s u m u p th e inte rvie w
s p re ad is one of th e d ilate s th e lack of u rge ncy re fle cte d in th e b old cap itals in a s e nte nce grab b ing
m od e l p u tting u p h is and m ake s it m ore fu n and e as y going. th e re ad e rs e ye and
m id d le finge r. Th is u rging th e m to re ad on.
ge s tu re re fle cts th e F or th is I u s e d th e
tone of th e inte rvie w, q u ote 'I'll d o m y b e s t in
s u gge s ting it is re laxe d , 201 2 b u t no m atte r
h owe ve r it als o wh at, I will s om e h ow
d e m ons trate s th at th e fu ck it u p '. Th is q u ote
au d ie nce will b e ab le to s h ows to m y au d ie nce
re late to th is inte rvie w th at th e inte rvie w is
u rging th e m to re ad on. re laxe d and e as y going
with th e u s e of tab oo
langu age , th is attracts
th e au d ie nce as th e y
Th e u s e of th e cap ital
can re late to th is .
le tte r at th e s tart of
e ach p aragrap h not
only links th e font u s e d
in th e title of th e p age
into th e b od y of th e
te xt, it als o connote s a I h ave u s e d th e m od e ls nam e in a wh ite b old font, b u t
fu n and q u irky fe e l, als o writte n in cap itals le tting th e re ad e rs know wh o
attracting th e re ad e r to th e inte rvie w is ab u t ins tantly, attracting m y au d ie nce
th e p age . to re ad th e inte rvie w as th e y are fam iliar with th e
p e rs on it is ab ou t;.

15. http://www.youtube.com/watch?v=2I3gSeo1u_w
I asked 2 boys and 2 girls of my targeted audience whether
the front cover of my magazine attracted them. I found that
both the boys were attracted to my magazine through the
musical element, one of the girls was attracted to the front
cover by the attractiveness of the model, and the last girl
wasn't attracted to the cover at all because it wasn't the music
genre she liked. All in all I found that my magazine attracted
the right audience of a male student, for the reasons I
expected.

16. Wh at kind of m e d ia ins titu tion
m igh t d is trib u te you r m e d ia
p rod u ct and why?

17. IP C m e d ia was cre ate d in 1 968, by m e rging th e
U K's th re e le ad ing m agazine p u b lis h e rs –
G e orge N e wne s , O d h am s P re s s and F le e tway
P u b lications . It h as cre ate d ove r 90 m agazine s
and th e y h ave good e xp e rie nce with p u b lis h ing
m agazine s . Th e y als o p u b lis h th e m u s ic
m agazine N M E wh ich is of s im ilar ge nre to m y
own.
Bau e r h ave b e e n arou nd for ove r 1 00 ye ars and
h as m agazine s circling arou nd th e world . It owns
ove r 80 influ e ntial m e d ia b rand s wh ich inclu d e
Ke rrang and Q m agazine , two ve ry s u cce s s fu l
m u s ic m agazine s . Alth ou gh th e s e m agazine s are
of a d iffe re nt ge nre th an th e one I h ave cre ate d ,
Ke rrang is m ad e for th e R ock ge nre and Q is for a
wid e au d ie nce of ne w m u s ic, wh ich u nlike m y own
m agazine , le ave s th e m op e n for m any d iffe re nt
ge nre s of m u s ic.

18. From this light research I have come to the conclusion that IPC
would be a good publishing company for my magazine because
of it's experience with the similar magazine NME in which they
have been publishing for many years. However, the magazine
NME is very similar to my own which could be conflicting.
Although IPC has lots of experience with publishing many
different genres of magazines, they only have one existing music
magazine demonstrating a lack of knowledge in this genre.
Bauer, on the other hand, have years experience of publishing
multiple successful music magazines such as Q and Kerrang.
For this reason I would choose Bauer magazine to publish my
magazine as they have more experience with a variety of music
genres, however they don't appear to have a indie magazine
which shows there is a gap in their publications for my magazine.
They also have a very good reputation with music magazines
which will give my magazine a good reputation before it is even
published. Therefore Bauer would be the most appropriate
publication company for my product.

19. Wh at h ave you le arnt ab ou t
te ch nologie s from th e p roce s s
of cons tru cting th is p rod u ct?

20. I u s e d a varie ty of s oftware 's to com p le te th e m aking of m y m agazine cove r, conte nts and d ou b le p age
s p re ad . Th e s e inclu d e : Ad ob e P h otos h op and Ad ob e InD e s ign. By th is e xp e rie nce I e xte nd e d m y
knowle d ge in InD e s ign, and le arnt h ow to u s e iM ovie for th e firs t tim e . I p rod u ce d m y final ou tcom e s in
InD e s ign, h owe ve r I fou nd th is s oftware h ard to u s e and u nd e rs tand , re s u lting in m y final ou tcom e s not
b e ing th e h igh e r q u ality th at I wante d th e m to b e . H owe ve r, th is s oftware d id h ave h e lp fu l tools wh ich I
u s e d to p rod u ce m y final ou tcom e s . F or e xam p le th e b oxe s wh ich are s e e n arou nd th e fe atu re s on th e
m agazine s e nab le d m e to e ns u re th at th e te xts and im age s wh e re in-line on th e front cove r and conte nts ,
m aking th e m look a h igh e r s tand ard . I u s e d colou r s e le ction, colou re d b oxe s , m u ltip le fonts and s ize s to
give m y ou tcom e s and m ore p rofe s s ional look and fe e l. I u s e d a d rop s h ad ow on th e title of m y m agazine
to ad d e m p ath is e s to it, along with a ou te r glow arou nd th e title of th e m agazine on th e conte nts p age . I
u s e d Ad ob e P h otos h op to e d it, and cu t ou t m y im age s s e e n on m y front cove r and d ou b le p age s p re ad . To
d o th is I u s e d a varie ty of th e p e n and m agic wand tool, wh ich p rovid e d m e with a cle an and p rofe s s ional
finis h to m y im age s . Afte r cu tting ou t m y im age u s e d on th e d ou b le p age s p re ad , I p lace d a s ligh t gre y
grad ie nt in th e b ackgrou nd to give te xtu re to th e im age . I fou nd th e s e s oftware 's ve ry u s e fu l wh e n
p rod u cing m y final ou tcom e s e ve n if I s tru ggle d s ligh tly with th e InD e s ign s oftware .

21. Looking b ack at you r
p re lim inary tas k, wh at d o you
fe e l you h ave le arnt in th e
p rogre s s ion from it to fu ll
p rod u ct?

22. Looking b ack at m y p re lim inary tas k I h ave d is cove re d th at I h ave gaine d
th e ab ility to m ake a s u cce s s fu l m agazine cove r. Th rou gh p rogre s s ion and
p ractice with P h otos h op and InD e s ign I h ave b e e n ab le to s u cce s s fu lly cu t
ou t figu re s , with ou t looking am ate u r, and p rod u ce e ffe ctive b ackgrou nd s ,
Anoth e r we akne s s I h ad with d oing th e p re lim inary tas k was th e u nre alis tic
ap p e arance of th e m agazine cove r, I h ave le arnt th at by looking at oth e r
e xciting m agazine s you can e ns u re th at you r own looks p rofe s s ional. With
m y p re lim inary tas k I als o s e e m e d to u s e th e u s e of b ocks for m y te xt to b e
in, looking b ack I find th at th is looks ve ry u np rofe s s ional and u nre alis tic. It
d oe s n't flow nice ly and looks ve ry am ate u r. I als o u s e d th e s am e font s tyle
th e wh ole way th rou gh wh ich I h ave late r fou nd to b e ve ry b oring. Th rou gh
m y p rlim inary tas k I h ave le arnt a lot ab ou t wh at looks p rofe s s ional and
wh at d oe s n't. H owe ve r if I d id n't d o th is tas k at firs t I d on't b e lie ve m y m u s ic
m agazine wou ld look as p rofe s s ional and re alis tic as I b e lie ve it d oe s now.