9. •Staffing
Hiring , Firing rights are with the head office
RGM sends the monthly report of the employee's
to the head office
• Leading
•Monthly bases briefings
• day to day briefings
•Shift base briefings
11. Promotional activities throughout the world:-
•Hut scholarship
•Brand ambassador in unites states
•“Scratch and Win” Card in China
•Online marketing and promotional schemes
12. Marketing Strategies of Pizza Hut in Pakistan
•Pizza pooch club
•Double masti
•Midnight fiesta
•New Flavors
•Oven hot (Delivery system)
•Pizzeria
13. PEST ANALYSIS
Political
•politically soundcities or countries
•Follow the rules and regulations of host countries
•Trade license
•Food inspection
•“HILAL” certification
•Advertise only with the permission of Government
15. Social
•Different products for different people in different
countries
•Equal employment opportunities
•“HALAL” material for Islamic countries
•Addition of waist coat for female employees in
Pakistan
•Different events for different occasion
•Socially responsible
17. SWOT ANALYSIS
Strengths
• Pioneers in the Pizza industry.
• “Early Bird Movers” in technology of “heated pouches”.
• World’s largest food chain.
• Ranked “No.1 Pizza Chain”
• Modifications in their menu
Weaknesses
•Very expensive
•Less attention towards promotional activities
•Unable to deliver pizza on promise time.
•Not proper attention towards kids.
19. Conclusion
• Market leader in pizza industry
• Operating in Pakistan, having 21 branches
• Need to focus on following points to still occupy the
leading position:
More economical deals
More emphasis on promotional activities
More hostile staff
More emphasis on kids
More branches in Multan