1. OrganizatiOnal BehaviOr
PresentatiOn
On
Bata

2. grOuP MeMBers
 Muhammad Suleman Shakir
 Asif Sohail
 Fize ur Rehman
 Hassan Javed

3. intrODuCtiOn
 Bata is one of the world’s widest reaching
companies, with operations in 68 different
countries. Bata companies strive to listen to
the customers in their local markets and
clearly identify their footwear needs, and then
to provide products that exceed their
customers’ expectations in terms of quality,
style and value.

4. histOry
 The business that became the Bata Shoe
Organization was established on August 24,
1894 in Zlin, by Tomas Bata, and included his
brother Antonin and sister Anna. Although this
business was new, the Bata name had been
part of a tradition of shoemaking for eight
generations, spanning three hundred
years.

5. Bata PaKistan
 Bata Pakistan is subsidiary company of Bata
International, it started its operations pre-
partition of sub -continents , since 1947 Bata
is operating in Pakistan as leading shoe
company all over the country from remote
areas to rural areas every one is aware of
Bata..

6. MissiOn stateMent
 Whatever we make must be so good that it
always serve, no matter how much low the
price”.

7. visiOn stateMent
 “Bata” is about passionately delivering
better solutions in household cleaning and
health & personal care to customers and
consumers, wherever they may be, for the
ultimate purpose of creating shareholder value.

8. HRM Activities:
 Recriutement & Selection:
 If you want to apply for a job, you need to have a degree and be
equipped to work in a dynamic environment.
 Training and Development:
Training process is of 3 months and during this course of period
Bata Pakistan trains their salesmen according to their company
environment.
 Training includes complete know how about shoes, different
brand their different features.
 How to deal with customers.
 How to make record of sales price tags pasting of each shoes.

9. HRM Activities:
 Pays and Benefits:
 There is no commission given to the sales of Bata.
 They give three bonuses to each sale man, they percentage of bonuses depends
upon the number of pairs they sold. They have bonus slip on which each sale
personnel gets the reward.
 They have contest also and reward from contest may be in-form of monetary terms
and shields to its salesmen.
 Each sale has a proportion of off-days they can take depends upon time period they
have spend in this organization.
 Employee Evaluation:
 The performance evaluation is done on the following criteria’s
 How many customers were satisfied by the salesman?
 Were the jobs well done?
 Was he honest?
 Did he take days off from work?
 How many pairs of shoes he has sold.
 His aptitude towards selling.

10. Conflicts:
 Communication in hierarchy of management:
There is the big communication gap between top management and
lower management in Bata company. Because of this problem
financial reports are not up to date.
 Problems of international stores:
Sometimes, the demand of the product is not in-time, therefore bata
outlets have to face the problems and some kind of difficulties to
satisfy the customer .
 Less satisfaction in a job:
There is not commission given to the sales of bata. Therefore,
employees are not fully satisfied with their job and pays.
No more incentives, they are providing to their employees.
They are hiring the employees on contract bases.

11. Conclusion:
In the end we would like to give the following recommendations for BATA:
 Customer Satisfaction:
 Focus on delivering customer quality
 Proactive Approach:
 Take Actions before Competitors Do
 Social Responsibility:
 Actively Participate in Earthquake Rehabilitation
 Durable Shoes:
 Don’t compromise on bad suppliers
 Courteous Personnel:
 Customer is Always Right

12. THANK YOU