1. ENGRO CHEMICALS
PAKISTAN LIMITED
GROW WITH ENGRO

2. The Board of Directors
 Syed Naseem AhmedChairman
 Parvez Ghias Vice President
 Zaffar A. Khan former President Chief
 Asif Qadir Senior Vice President

3. INTRODUTION TO THE
ORGANIZATION
 ENGRO CHEMICAL PAKISTAN LIMITED
 In 1968 The construction of a urea plant
was completed and commissioned at a
cost of US$ 43 million
 Registered Office
 PNSC Building . Moulvi Tamizuddin Khan
Road .
 P.O.Box. 5736. Karachi –74000 .Pakistan

4. Nature of Business
 Manufacturing of Fertilizers.
 Machinery Imported
 Imported from CHINA, ITALY, and FRANCE.
 Availability of Raw Material
 Rock phosphate. Methane, potassium
carbonate
 Land
 357Acres Factory Area
 330 Acres Colony
 Utilities
 Gas, Sui Northern Gas Pipeline.

5.  Power
 Organiation’s own power House.
 Water
 Own Tube well.

6. Main Products
 CAN = Calcium Ammonium Nitrate
= 50 kg bag.
 NPK = Nitro phosphate = 50 kg
bag.
 UREA= Large & Small 25 kg, 50 kg
bags.
 DAP

7. By Products
 Ammonium Nitrate Crystal (NAH)
 Ammonia Gas
 CO2 gas --- Small scale factories

8. PROPERTIES OF UREA
 1. Formula NH2 CO NH2
 2. Molecular weight 60.06
 3. Nitrogen contents 46.65%
 4. Melting point 132.7 C
 5. Color white

9. Urea Plant
 1. Synthesis
 2. Carbamate Sepration and Recycle
 3. Evapuration and Prilling .

10. fertilizer Production at Engro
 Primary nutrients
 Nitrogen
 Phosphorus
 Potassium
SECONDARY NUTRIENTS
 Calcium
 Magnesium
 Sodium
Sulphur

11. Total Production Of Urea
in Pakistan
Total Production 9000 M-Ton/day
Total requirements of 9450 M- Ton/day
Urea in Pakistan
Imports 450 M- Ton/day

12. Manufacturing Cost
 Manufacturing Cost
 Per 50 kg. Bag RS.300
 Consumer price
 RS.450
 Import price
 RS.1200

13. INVENTORY MANAGEMENT
SYSTEM
SAFETY STOCK INVENTORY
Engro chemicals normally keeps the
safety stock of raw material of about
5 days which are used in the
production of different fertilizers
Which are required for 15000 M-Ton.
Of Urea.

14. Bottle neck situations
 In the recent past plant capacity has
caused bottle neck situation in the
organization when the demand was high
raw material was easily available and the
major portion of the plant was capable of
dealing with high production but only in
some operational areas specially mixing
and evaporating areas caused problem

15. COMPETITIVE PRIORITIES
 Cost
Engro chemical are offering its products at
a competitive cost
 Quality
As organization is producing a standard
products it is maintaining consistant
quality of its product the ISO Standard it
has got is the proof of their quality

16. Time
 As the delivery and the nature of the
product is concern it is of the nature
that organization is unable to meet
its Market demand that s why the
Fertilizer that is produced is
immediately delivered to the
customer.

17. Flexibility
 The organization is producing the
Standard Product but if we talk
about its human resource they are
trained in a way that they can work
in different production units when
ever required.

18. Service Strategies
 The org. is producing standardized
product so they are having
standardized service strategies with
minimal variety and in high volumes

19. Manufacturing strategies
 The org. is working on make to
stock strategy in the off seasons
they produce and stock the
fertilizers and try to coop up the
situation in the peek season

20. WARE HOUSES
 DISTRIBUTION OFFICER DAHARKI
 Muddassir Shafique
House No. 41, Management Colony,
Ecpl, Daharki

21.  DAHARKI DISTRICT
 DADU DISTRICT
 JACOBABAD DISTRICT
 KHAIRPUR DISTRICT
 LARKANA DISTRICT
 SUKKUR DISTRICT

22.
AMMONIA PLANT
Hydrotretment Stea reforming Shift conversion
Prim.and sec. High and low
reforming temp. shifts
Methenation Recovery unit CO2 removal
Synthesis of
Amonia

23. Urea Plant
SYNTHESIS CARBAMATE
Separations and
recycle
EVAPORATION AND
PRILLING

24. Manufacturing of DAP
Rock phosphate Mixing with drying
acids
curing cooling screening

25. MANUFACTURING OF
NPK
 Rock phosphate
 2-nitric acid
 3-ammonia
 4-potassium carbonate

26. NPK OPERATIONS
Dissolution crystallization centrifuging
Evaporation neutralization mixing
Prilling

27. Purpose of urea
 It is used to increase the fertility of
the soil by increasing the quantity of
neutrants

28. HISTORY OF UREA
 The urea was first discover in Urine
1773 by Rovele . in 1828 Friedrich
accidentally accomplished the first
synthesis of known organic
compound (urea )starting with a
material considered to be in
organic . he produce urea (NH2 CO
NH2 )BY evaporating to dryness a
solution of a Ammonium Cyanate

29. Manufacturing of DAP
 Rock phosphate
 Phosphoric acid 62%
ammonia

30. Nutrients Requirements
For the Plant
 Nitrogen
 Phosphorus
 Potassium

31. Jahangir Arshad
 Market shares
 Establishment of engro
 Urea industry Review
 Raw Materials

32. Comparisons of market
shares
FFC(Fauji Fertilizer Company
50% 1985
Engro
25% 1968
Dawood Herculeus
15% 1980
National Fertilizer Company (NFC)
10% 1960)

33. Raw material inventory
 Following materials are need to be
inventoried rock phosphate
potassium carbonate and the
chemicals for the provision of
,copper ,zinc , iron ,carbon,magnese
,nickel are inventoried.

34. Review of Urea industry at
Engro
 In Urea Industries
 Engro and FFC There is a stiff
competition in thisProduct between
three companies

35. ESTABLISHMENT OF ENGRO
 1957 Search for oil by Pak Stanvac,
an Esso/Mobil joint venture, led to
the discovery of Mari gas field
situated near Daharki -- a small
town in upper Sindh province.

36.  1965The Esso Pakistan Fertilizer
Company Limited was
incorporated, with 75% of the
shares owned by Esso and 25%
by the general public of
Pakistan. Soon, a land area of
500 acres was selected for the
plant site at Daharki.

37.  1966 The construction of a urea
plant was started with the annual
capacity of 173,000 tons

38.  1968 The construction of a urea
plant was completed and
commissioned at a cost of US$ 43
million.A full-fledged marketing
organization was established and
given the important task of effective

39.  1995 The plant capacity was further
increased to 750,000 tons per annum
with an investment of US$ 23 million.
Engro entered into first 50/50 joint
venture with Royal Vopak of Netherlands
to form and built a fully-integrated state-
of-the-art jetty and bulk liquid chemical
and LPG storage facility at a cost of US$
65 million.


40.  1996 The company successfully
engineered and implemented an
expansion program that gave a
major boost to the urea production
and its capacity increased to
850,000 ton per annum.

41.  1997 On October 10th, entered
into its second 50/50 joint venture
called Engro Asahi Polymer &
Chemical Limited (EAPCL) Company
in collaboration with Asahi Glass
Company and Mitsubishi Corporation
of Japan to build the first world scale
PVC resin manufacturing facility at a
cost of US$ 80 million.

42.  1999 On March 9, the Prime
Minister of Pakistan Mian
Muhammad Nawaz Sharif formally
inaugurates the 850KT expansion
project at Daharki urea plant.
Workshops of Daharki urea plant
receive ISO 9002 certification.

43.  2000 On February 9th, General
Parvez Musharaf, the Chief
Executive of Pakistan inaugurates
Engro Asahi Polymer & Chemicals
PVC resin manufacturing plant at
Port Qasim

44.  2003 April 28, Engro acquired
controlling interest in the
Automation & control Division of
Innovative Private Ltd. (INET) a
Lahore based Technology Company.

45. Joint ventures
 Engro Asahi Polymer &
Chemicals Limited (EAPCL) is a
joint Venture Company set up by
Engro Chemicals Pakistan Limited,
Asahi Glass Company (AGC) and
Mitsubishi Corporation (MC). The
equity stakes of the above
mentioned companies are 50%,
30%, and 20% respectively.

46. Vision
 To be the premier Pakistani
enterprise with a global reach,
passionately pursuing value creation
for all stake holder


47. MISSION STATEMENT
 To help farmers maximize their farm
produce by providing quality plant
nutrients and technical services upon
which they can depend. To create wealth
by building new businesses based on
company and country strengths in
Petrochemicals, Information Technology,
Infrastructure and other Agricultural
sectors.

48. CORE VALUES
 We strongly believe in the dignity
and values of peoples we must
consistently treat each other with
respect and strive to create an
organizational environment in which
individuals are encouraged and
empowered to contribute grow and
develop themselves and help to
develop each other

49. INNOVATION
 Success require us to continually
strive to produce break through
ideas that results in improved
solutions and services to
customers .we encourage challenges
to status and seek organizational
environments in which ideas are
encouraged .

50. Product Information And
Technical Services
 Engro Chemical Pakistan Limited
offers unmatched Technical Services
with the clear focus on aligning and
developing the professional needs of
the customer and help achieve his
crop objectives within the optimised
use of Engro fertilizer inputs

51. FREE SOIL and WATER
TESTING FACILITY
 The Company offers free soil and water
testing facility to the farmer. This is
conducted through three fully-equipped
laboratories operated by ENGRO at
Daharki, Hyderabad and Multan. These
labs have a combined soil/water analysis
capacity of 6200 samples. During 2002,
however, over 9000 samples were
analyzed as a free service at no cost to
the farmer.

52. Compound fertilizer NPK
 Engro NPK fertilizers are homogenously
granulated and maximize crop yields by
providing balanced nutrition for a wide
variety of crops through the uniform
availability of Nitrogen, Phosphorous and
Potassium. Engro NPK grades are
specially produced to suit the
requirements of individual crops and soils,
and provide convenience to the farmer
through ready availability of of precise
quantities of different nutrients.

53. NITROGENOUS
FERTILIZERS
 ENGRO UREA
 ENGRO UREA is a trusted high grade
fertilizer containing 46% N, Engro Urea
is an excellent source of Nitrogen for
the vast majority of cultivated soils of
Pakistan.

54. PHOSPHARIC FERTILIZERS
 ENGRO DAP
 Engro DAP contains 46% P2O5
and 18% N. More than 90% of P
is water soluble. It has a pH value
of 7.33 and is a good source of P
fertilizer for all crops. It is an equally
good source on problem soils (saline
sodic) with coarse texture.

55. ENGRO ZORAWAR
 Engro Zorawar is one of the highest
grade phosphatic fertilizers. It is
acidic in reaction (pH >= 3.5) and
contains 52% P2O5 of which more
than 90% is water soluble, while the
rest is citrate soluble. In addition to
P, it contains 12% N, 2% sulphur
and 1% calcium.

56. Core business
 Engro is an agri based company.
Our core business is manufacturing
and marketing of chemical
fertilizers. We are Pakistan’s one of
the largest producers of urea
fertilizer which is manufactured at
Daharki and marketed under brand
name Engro.

57. HUMAN RESOURCE
 Permanent employees 500
personals

 Management 150 -
personals
 Employees 350 -
personals
 Contractor workers 2700 -
personals
 Three shifts
 8 – hrs per shift

58. Management At Daharki
  Vice president at Daharki
  Production Managers
  Unit Managers
  Section Heads
  Senior Engineers
  Shift Coordinators
  Shift Engineers
  Plant operators
  Helpers

59. Hierarchy of Human Resource
Vice Pesident Daharki
Plant
Production
Manager
Unit Mechanical Instrument . Technical
Managers manager mgr manager

60. Departments
 Finance
 Audit
 Production
 Technical & Planning
 Engineering
 Management Information
System

61. career development
 Engro Chemical Pakistan Ltd., in
view of its aggressive business
growth and diversification plans and
effective management of the career
development of its people, is
continuously in search of top

62. quality professionals in the following
disciplines:
Chemical, Mechanical and Electrical
Engineering
Marketing and Finance
Accountancy
Information Technology

63. HR PHILOSOPHY IN ENGRO
CHEMICAL
 The long term vision is to become a
diversified chemical company
operating internationally. To achieve
this aim we need the best people.
We therefore aim to recruit high
caliber people and give them the
opportunity to grow and to develop
their talents

64. Compensation and Benefits
 The Company's Total Remuneration
package is competitively aligned to
the best in the industry and is
appropriately balanced between
providing cash compensation and
benefits, including perquisites,
medical and retirement benefits. The
annual salary rewards are linked to
employee performance.

65. On-the-Job Development
 The Company believes strongly that
people grow and learn most
effectively through experience.
Therefore, every opportunity is
sought to try to develop an
employee through work related
experience.

66. Training and Education
 The Company has a range of
training programs, both core
management and technical, which
are used on a regular basis to
develop skill and knowledge.

67. Career Development
 We are committed to the essential
concept that career development is
a shared responsibility, with
employees part in it an active and
positive one.

68. Joint ventures
 Engro Asahi Polymer &
Chemicals Limited (EAPCL) is a
joint Venture Company set up by
Engro Chemicals Pakistan Limited,
Asahi Glass Company (AGC) and
Mitsubishi Corporation (MC). The
equity stakes of the above
mentioned companies are 50%,
30%, and 20% respectively.

69. Corporate Governance
 The Board of Directors for Engro
Chemical Pakistan Ltd
responsible to the shareholders for
the management of the Company. It
acknowledges the responsibility for
the system of internal financial
control and is committed to
upholding the highest standards of
corporate governance.

70. FINANCIAL ANALYSIS OF ENGRO

71. Key figures

73. REDUCTION IN ENERGY & WATER
CONSUMPTION
 A reduction of 7% energy
consumption for the entire site was
realized through ACES technology
on one of our urea units.

74. Water consumption

75. AIR EMISSIONS

76. ENVIRONMENT TECHNOLOGY PROGRAM

77. SAFETY, ENVIRONMENT
 ECPL gives the highest importance
to safe operations, safe work
practices, protection of the
environment and the health of its
employees in the conduct of its
business

78. ENVIRONMENT:
 As part of our Urea expansion project in
1998, we retrofitted ACES (Advanced
Cost and Energy Savings) technology to
one of our Urea units. This resulted in
enhancing our annual production capacity
from 750, 000 metric tons to 850,000
metric tons along with significant
improvement in plant energy and
environment indices.

79. AWARDS:
 ECPL has won the Golden Jubilee
award for the best practices in
Occupational Safety, Health &
Environment.

80. HEALTH CARE PROJECTS
 FREE SNAKE BITE TREATMENT IN
DAHARKI. MORE THAN 38,000
VICTIMS HAVE BEEN TREATED.
 FREE EYE CAMPS HELD ANNUALLY IN
RURAL AREAS

81. THANKS
TO
JOIN
US