3. Presented By
Abdul Wahab M -11995
Farhan Liaqat M -12127
Ayasha Zafar M -12096
M. Imaran Hassan Niazi M -12178

4. Presented To
M r . I j az H ussai n

5. F i nal P r oj ect
M ar k et M anagement
GREEN TILES AND CERAMICS LTD

6. V i si on
W e ai m to be the pr efer r ed choice for i nter i or
buil di ng systems that pr ovide innovati ve desi gn
solutions
M i ssi on
OUR T eam is committed to del iver i ng a
super i or customer offer ing thr ough wor l d cl ass
pr ocesses
Slogan Gren Tile J u F els R ight
e s st e
L ogo

7. COMPANY PROFILE
Name of Business
Form of Business
Business operation
HE AD OFFICE
G .T . R oad G ujr anwala, P ak i stan
PRODUCTION SITE ( for Granite Tiles)
G .T . R oad K amok e, P ak istan

8. W hy we ar e expor ti ng ?
W hy we star t fr om UK ?

10. MARKE TING E NVIRONME NT

11. Micro E nvironment Level

12. Major forces in company’s macro environment

14. 1.Political Factors
2.E conomic Factors
3.Socio-cultural Factors
4.Technological Factors

15. MARKE TING STRATE GY
Existing New
Market Penetration Product Development
Existing •Improve service (By giving 50 •Expand designs schemes
years warranty) and quality •Introduce new product (Le Porcelain
•Repositioning (Platinum))
Market Development Diversification
•Internationalizing & • Green Tiles is manufacturing a new tile
Globalization for exports, which is harder in strength
New • Expand abroad but can be mold/ pattern easily, and can
• Expand north-west of UK easily cut by
• Online shopping

16. SW OT A nalysi s
Str engths
• W or ld’s most advanced technol ogy is bei ng used
• W or k D el i ver y Scheme
• H igh Qual ity
• W i de R ange of pr oducts
• Ser vice
W eak nesses
• M anaged by for eign engineer s as ther e i s Unavai l abi l i ty of
sk i l l ed wor k man for ce
• W e sti ll got 60 % of P r oducti on Capaci ty.

17. Oppor tunities
• E xpansi on into the W or ld M ar k et
• R etail P ar tner ships
• I nter net shoppi ng
• F ur ther expl oiti ng the T i l e sector
• M ak e own chai n of r egional Stor es
T hr eats
• Sonex company is comi ng to G r ani te I ndustr y
• Over seas gr oups enter i ng the mar k et ( China’s D umpi ng )
• M anufactur er s ar e sti l l seek ing to l egal l y slow down the
penetr ati on of own br ands

19. MARKE T SE GME NTATION
•Demographic
•In Psychographics
•In Behavioral
M A R K E T P OSI T I ONI NG
Target Marketing

20. Market Segmentation ( Areas of Applications)
Cinema
HotelsTheaters Houses
Restaurant
Shopping
centers Schools
Airports Offices
Gymnasiu Café
ms Hospitals Industries

21. •Geographic
•Demographic
Gender: Male, Female (because both have equal
participation)
Family life cycle: Every one
Social Class: Upper class, Middle Class
Education: No need
Occupation: All
•In Psychographics:
Personality: Quality Conscious people, who want to
decorate their living places as they want
•In Behavioral:
Benefits Desired: quality, operating life(50 year Warranty).
Low price
Usage Rate: Heavy users (as their living standards

22. Main Competitors
China Tile Industry
Italian Tile Industry
Gren Tile J u F els R ight
e s st e

24. Marketing Mix
Pricing Strategy
The Product
Place
Promotion

25. CONCL USI ON