Advertising

Advertising A welcome to Advertising for 2 nd year students. Instructor: Mr. Bill Land

Advertising Today’s Lesson ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Course Outline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Course Outline ,[object Object],[object Object]

Aims and Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Learning Outcomes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Grading Format in Details ,[object Object],[object Object],[object Object],[object Object]

Outline Teaching Schedule ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Required and Optional Textbooks other Course Materials or Resources Related ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Course Description ,[object Object]

Advertisements ,[object Object],[object Object],[object Object]

Advertisements ,[object Object],[object Object]

advertisements ,[object Object]

Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Advertising in Context ,[object Object],[object Object]

Advertising in context ,[object Object],[object Object]

Advertising in context ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Advertising in context ,[object Object],[object Object],[object Object]

Brand and Marketing mix ,[object Object],[object Object]

Brand and Marketing mix ,[object Object]

Brand and Marketing mix ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Brand and Marketing mix ,[object Object],[object Object],[object Object],[object Object]

Net sales value ,[object Object],[object Object],[object Object],[object Object],[object Object]

Costs and contribution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The marketing mix ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Role of Advertising ,[object Object],[object Object],[object Object],[object Object]

Role of advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Role of advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Integrated Communications ,[object Object]

The importance of advertising ,[object Object],[object Object],[object Object],[object Object]

Types of advertising ,[object Object],[object Object],[object Object],[object Object]

Major advertising media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Functions of Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Key Players ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Key Players ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Key Players ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Types of Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What Makes an Ad Effective? ,[object Object],[object Object],[object Object]

Conclusion ,[object Object],[object Object],[object Object]

conclusion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Summary and Conclusion ,[object Object],[object Object]

Questions for discussion ,[object Object],[object Object]

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