1. Backdrop
The main backdrop is that, the people has negative image
of MP tourism amd the second mostly people is that the
common people don’t know more about The MP Tourism.
Objective
Create a Direct Marketing Programme to create the
awareness about MP Tourism and increase the atleast
2000-5000 tourist in Vacation Time.
Target
Mature Age People- We targeted those people who
has already gone to different-2 places and now they are in
the age of 40-50, so now they want to go something new
places for enjoy.
Tourist
They are our Target audience, because they always
excited to go different-2 places.
Catchment
Use the different Media such a Print media, Electronic
Media to create the awareness of MP Tourism in Whole
India.
Streagy
To make the Awareness of MP as much ,so the our target
audience come and ask more about the MP tourism.

2. Medium-
Instrument-
 A documentary film I will made on MP Tourism and
that will be shown in movie theatre at lunch time and
at the starting and end time of movie.
 I will connect to the Tourist web side owner such as
make my trip .com, and make deal with to convince
their customer to go at least one time to MP, and on
the basis of no. Of Tourist, I will give some
commission.
Media-
 Insertation In News Paper such as in
“Danik Gagran Yatra Savere”, I will give all
imformation about the MP tourism and also include
good experience of any tourist who had visited the
MP.
 Connect to the Wedding Planer of Merto
citis , I will connect them to convience them to
suggest the name of MP ,if new married couple want
to be ask some place name to enjoy the holiday, so the
wedding planner can suggest On the basis of tourist, i
will give some commission.

3.  I will choose some engerring and medical
college of metro cities and conduct a Awareness
quiz in college campus and ask ques related to MP ,
and give the booklet to all student ,which has all
information about the beautiful palces detail with
picture, and finally give the ticket of MP to ultimate
Winner.
 I will connect to the Director of TV serial
such as Ekta Kapoor and contract them to make
twist in the serial story and send the main character
of serial in MP , and show the beautifulness of Places,
because the Common audience is emotionally attach
to the character.
 I will connect to the Merto railways
station ,there is a lot of apportunity to promote the
MP, because mostly footfall are there, so people will
notice that lighting board of MP Toursim.
 I will conncect to the different society of
metro cities.
 I will show some tourist and regions
programme on region channel such as astha
and shadhta channel, to connect the connect by
emotional touch.

4. Budget
 Big documentary on one page on news paper such as
danik gagran yatra savere- 80000
 Distribute the boolet- 2000
 Promotion expences in Metro railway-40000
 Documentry flim made -200000
 Advertisment on social Networking-50000
 Intoduction of Brand amssmder such as Hema Malini
,who can connect the audience to emotinally - 200000
 Other Expences- 5000
 Total- 577000
Implementation-
 I will send 4-5 people to go to different colleges of
metro cities and collect the data and conduct a Quiz.
 I will send 3-4 people to collect the data about the
TRP of serial and take the appointment to the director
of daily shoap.
 I will send 5-6 people to connect the famous wedding
planner also, and connivance them.