Corporate Blogging D I G I Corp

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This presentation contains current and future scenarios for corporate blogging and how it can help companies in marketing and promoting their brand.

Negócios Tecnologia

Corporate Blogging Abhishek Desai Executive Director DIGICorp Information Systems Pvt. Ltd. www.digi-corp.com

What is it ? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Blog & Personal Homepage ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Types of Blogs ,[object Object],[object Object],[object Object]

Internal Blogs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

External Blogs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

CEO Blogs ,[object Object],[object Object],[object Object],[object Object]

CEO Blogs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Should your company blog? - I ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Should your company blog? - II ,[object Object],[object Object],[object Object],[object Object],[object Object]

Should your company blog? - III ,[object Object],[object Object]

But there are road blocks! ,[object Object],[object Object],[object Object]

So what is the value of blogging in the business?

Google Rank ,[object Object],[object Object],[object Object]

Finding, Hiring, and Training Great People ,[object Object],[object Object]

Market Research Watch and learn ,[object Object],[object Object],[object Object]

Innovation ,[object Object],[object Object]

Have new markets find YOU ,[object Object],[object Object]

Marketing Blogs can be used to establish thought leadership ,[object Object],[object Object]

Building community ,[object Object],[object Object]

Transparency and Authenticity ,[object Object],[object Object]

Direct access to your customer ,[object Object],[object Object]

So why are we concerned about Corporate Blogging ?

"Losing control" of what people are saying about you! ,[object Object]

Somebody will say something ,[object Object]

SOME Major Points On How to blog ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Some Blogistics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

So in summary... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

References ,[object Object],[object Object],[object Object],[object Object],[object Object]

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