Indonesians are adjusting to life under COVID-19 restrictions by working from home, ordering deliveries, and meeting digitally. Social media sentiment about COVID-19 has remained positive in Indonesia. Search trends show high interest in symptom information. Shopping behaviors have changed, with more people stocking up on essentials and prioritizing product quality over price. Eating out and travel have decreased significantly. Media consumption has shifted heavily to television and digital platforms. App usage for communication, gaming, productivity and entertainment has increased sharply. Businesses need to adapt to these new consumer behaviors and shifts in order to effectively engage customers during this period.

1. New Normal
From Digital Lens

2. People are
adjusting to their
newnormal
all whileanticipating
their nextnormal

3. Ordering
delivery
Working
fromhome
Working
withkids
Meeting
digitally

4. Indonesia is one of the countries in the region which have
maintained a Net-positive sentiment in their Social media chatter
about COVID
Source: Kantar/MMA

5. Symptoms high on search in Indonesia
More at-home population has impacted peak and high volume in later trends
Source: Kantar/MMA

6. The Changing Behavior: Preference. Shopping. Footfall.
24%
Hoarding up on
essentials
2 in 10respondents
have bought enough
groceries for a month
or more.
77%
Quality over Price in
times of crisis
8 in 10consumers are
choosing to buy
cleaning products
based on their germ-
killing ability than
based on price.
32%
Limited eating
out/ordering in
~3 in 10consumers
have reduced or
completely stopped
eating out or ordering
food at home. Cooking
at home is on the rise.
Amidst lockdowns and restrictions on physical movement, Indonesians are quickly adapting
to the new reality
6%
Placing orders
online
Despite challenges in
procuring essentials in-
store, people are not
turning to online
shopping apps to
make purchases.
Source: Kantar/MMA

7. Jakarta airport
witnesses slump
A 35% decrease in footfall
traffic is witnessed in
Jakarta airport after mid-
March, as the government
advises against non-
essential travel and visa
restrictions are placed.
- 20% - 23%
The Changing Consumer Behavior: Footfall. App Usage
As more cases are reported, Indonesians take some time to adjust to new realities, reschedule
travel plans and reduce stepping out.
- 35% +500% +6%
People actively
reschedule travel
Over 500% increase in
use of travel apps is
seen in March as travel
restrictions are placed
and people actively try
to reschedule/cancel
their flights and ask for
refunds.
Decrease in
recreation plans
People actively reduce
going out to
restaurants, movie
theatres and shopping
areas as advisories are
issued and malls
reduce timings.
Hospitals and
clinics continueto
see reduced visits
As number of cases
increase, while the
number of people
going to hospitals
reduces, it does not
decline at the rate
expected as confirmed
cases are brought in
and others flock to get
tested.
People cancel
vacation plans
Outside of Jakarta,
people cancel their
vacation and travel
plans and an
immediate decline in
footfall to theseairports
is seen.
Source: Kantar/MMA

8. Change in Media consumption due to Covid
Brand should plan media to build synergy as TV & Digital seeing a huge jump in consumption
Source: Kantar/MMA

9. App UsageSkyrockets
Image and
Video Editing
apps see a
500% surge in
usage
Gaming app
usage grows by
50%, especially
games involving
Strategy
Books and
Comic apps
see 64%
growth
Social app
activity
shoots up by
60%
Productivity
apps witness
a 100% surge
in usage.
Source: Kantar/MMA

10. How can we enable consumers to
adapt to new normal

11. Brand need to identify the new changes becoming the new
normal and monitor these signals
Signs to look out for –
• Shift in brand loyalty
• Digital to drive more
business &
consideration
• Are we digital ready
Source: Kantar/MMA

12. Need to adapt and cater to the new evolving consumers
Online shopping is seeing immense growth and new buyers
What brands should do -
Be digital prepared and
proactively adopt new tools such
as e-commerce and make online
shopping immersive to offline
shopping
Source: Kantar/MMA

13. Stay close to your consumer in these tough times
Communicate with
them and be a
companion
Renovate your offer
to adapt to their
changing needs
Reach out to them
efficiently with
change in media
consumption

14. How can businesses
respond toCOVID-19?
28

15. Tips and strategy to help your brand have more control
Assurance
Build positive sentimentand
confidence incustomers.
Assistance
Provide timely supportand
alternatives for consumers.
Social Media
Which is lead by Facebook and Instagram in the Market
Action
Bring an experience to
customers on ourplatform.

16. • Howisyourbusiness
stepping upto
takeprecautions?
• Share clear messaging on
your riskmitigation steps
Let's fight the virus together. We are committed to
serving you through tough times.
We are steppingup
to serve youbetter.
Patty Shack
Learn more
Stepping up
our foodsafety
Assurance
Let's fight the virus together. We ensure our malls
undergo a through cleaning process everyday.
We are steppingup
to serve youbetter.
Feroldi's
Learn more
Stepping up
on hygienein
all our malls.

17. Hi there! We would like to let
you know your order is in good
hands. Our team is putting in the
extra hours to ensure you get
your product in time. Here is a
10% OFF code for your next
purchase 10OFFLUCKYSHRUB
Our team is putting in the extra hours to ensure you get
your product in time.
We are here to listenand
provide assistance.
Lucky Shrub
Message us
We are here
to answer all
your queries.
Assistance
• Broken supply chain could lead
to late delivery, orcancellations.
• Consider offeringsupport and
incentives through messaging
services such as Messenger or
WhatsApp

18. 41
• Include a pre-order strategy,
or freedelivery
• Consider messaging services
suchas Messenger or
WhatsApp to connectand
deliver moreexperiences.
We are launching our new collection on Live
tomorrow. Don't miss out.
Feroldi'sSpring/Summer
collection
Message us
We will be launching our
Spring/Summer collection on
Live. Purchase our products
through messenger on launch
day. Our customer service will
do their best to get back to you
ASAP.
Feroldi's
LIVE SHOP
FEROLD'S
Action

19. Gaming
Tips and Strategy

20. Spreading Education
Help spread awareness on how users need to protect themselves during the outbreak & educate them on how the
virus spreads
VIDEO + BANNER VIDEO GALLERY SIMPLE ENGAGEMENT BRANDED CHAT-BOT
LEVERAGING BRAND VIDEO, ALONG
WITH OTHER BRANDED ASSETS TO
SHOWCASE KEY COMMUNICATION
& CREATE USER ENGAGEMENT
ENABLES TO SHOWCASE MULTIPLE
VIDEOS THAT ARE ESSENTIAL AS
PART OF BEING SAFE, THUS BEING
ISSUED IN PUBLIC INTEREST
EDUCATIONAL BRANDED BANNER
THAT SHOWCASES MULTIPLE KEY
POINTS, ONE BY ONE, THROUGH A
STORY TELLING ANGLE
A BRANDED CHAT-BOT THAT
COLLECTS USER'S SELECTION AND
THEN MAKE RECOMMENDATIONS
BASED ON SELECTED DATA

21. Create a positive atmosphere and get users to play fun mini games that kill boredom and is informative as well
IMMERSIVE MINI GAMES + BRAND CONNECT
A FUN GAME THAT EDUCATES THE
USER ABOUT THE KEY STEPS IN
HANDWASHING, SO THAT THEY
CAN TAKE PRECAUTIONS
QUIRKY GAME THAT ENABLES
USER TO KILL THE GERMS IN A FUN
MANNER AND STOP IT FROM
SPREADING AND INFECTING
OTHERS
Creating Positivity

22. Encouraging social distancing and provided users with branded content which can be consumed in isolation
DOWNLOAD CONTENT
FUN ACTIVITIES THAT CAN BE
DONE BY THE USER IN TIMES OF
SOCIAL DISTANCES, THAT WILL
ENCOURAGE THEM TO KEEP IT UP
OTHER IDEA FOR BRANDED MATERIAL
Social Distancing

23. Highlight the key activities that are taken up by the brand and encourage each user to do their
best
SHOWCASE BRAND’S CSR ACTIVITY
AND THEN ENCOURAGE USERS TO
DO THEIR PART IN THEIR OWN
FEASIBLE WAYS
CONTEST
(ENCOURAGING GOOD DEEDS)
ENCOURAGE USERS TO DO GOOD
THINGS BY SHOWING
APPRECIATION TO THE WORK THAT
THEY WILL DO TO HELP
SOCIETY/LESS FORTUNATE
SUGGESTION/TIPS
(ENCOURAGING GOOD DEEDS)
CSR Initiatives

24. REWARDED VIDEO AD FORMAT
END CARD SAMPLES
GET YOUR TARGET AUDIENCE TO WATCH BRAND VIDEO THAT SPREADS AWARENESS ABOUT THE PRODUCT/SERVICE OFFERING AND GET THEM TO ENGAGE
WITH THE END CARD THAT CONNECTS THE BRAND WITH COVID 19 RELEVANT SCENARIOS
User plays favourite game
User watches rewarded video
in exchange of premium in-game
currencies/rewards
BUY NOW
PURCHASING ESSENTIALS THAT ARE REQUIRED
DOWNLOAD PRECAUTION MEASURES
GUIDELINES ON WHAT TO DO IN SUCH TIMES
PLEDGE THROUGH SOCIAL MEDIA
SPREAD AWARENESS ABOUT THE SITUATION
SET A REMINDER
DAILY & THROUGH HAND WASHING
1 2
3 4
Leveraging brand video with end card to share message

25. Lets Discuss….