1. Product
innovation

2. Innovation
 Ideas applied successfully in practice

3.  If you wanna innovate…
 You gotta design !

4. A culture of innovation
 Innovation no longer just happens in R&D
 Innovation is a team sport.
 Keep the consumer at the heart of what
you do .
 But don’t listen everything they say- use
your intuition.
 Listen to ideas , learn from failure

9. Purpose?
 The purpose of the workshop is to turn on your
creativity and open your mind to new and
exciting possibilities.
 In these times we need to be creative and
innovation to stay ahead of the curve and
maintain our leading position.
 The design and innovation workshop will provide
you with the new tools and knowledge which you
can use as inspiration in your daily work.
 Get ready for a fun and playful day with a very
serious learning experience that will move you!

10. Innovators
Young and well educated.
High disposable income.
Comfortable with new ideas.
Able to understand and apply complex
technical knowledge.
Gain information from expert sources rather
than from peers and social groups.

12. A brief look at the program
 Brands , innovation and design unleashing
your creativity .
 Mapping the customer journey
 Brainstorming and ideation
 Experience design
 Lessons learned and how can I apply this
knowledge.

13. branding strategy
design thinking
culture of innovation

14.  Design thinking is a process for practical,
creativity resolution of problems or issues
that looks for an improved future result .

15. Design thinking
 Inspiration>>>>>>>>
 Implementation >>>>>>>>>>>>>
 Ideation>>>>>>>>>>
 It’s a cyclic process

16. What is design thinking?
 It’sa fluid but definable process involving
several key comments.
 Collaborative :
 Working with people who share similar
and dissimilar experiences to generate
richer work.
 Integrative:
 Seeing the whole system and its many
connection.

18. Product
Adoption

19. The model of adoption
process
 Developed by Everett Rogers in 1962.
 Concerns the spread of new innovative
products through the market.
 The adoption of new products proceeds
after certain thought process.
 The new product is adopted by different
groups of people in sequence.

21. New innovation products
 Televisionintroduced in the 1930s.
 Color television in the 1970s.
 Video recorders in the 1970s.
 Multi channel television in the 1980s090s.
 DVD in the 1990s.
 Flat screen television in the late 1990s.
 High definition TV in the 2000s.

22. Adoption process
 The mental process through which an
individual passes from first hearing about
an innovation to final adoption.
 Knowledge / awareness
 Interest
 Evaluation
 Trial
 adoption

23. Five step adoption process
Awareness of the product but lack detailed
knowledge.
Curious seek more information.
Using the product on a test basis
Deciding to become a regular users.

24. The adoption model and the
marketing mix
Price – the model fits in with skimming.
Introduce at a high price to appeal to
innovators. Reduce price
Promotion – start by aiming the message at
innovators . Later , change the promotion to
appeal to the later groups.
Distribution – exclusive distribution for the
innovators . Intensive distributor to attract
later groups.

25. The adoption model
 Need to develop strategies to move
customers from awareness to adoption.
 Need to win over the innovators and early
adopters(i.e. the trend setters)-unless they
purchase the product it will fail
commercially.
 Need to win over late customers in a cost
effective way.

26.  Abhinav bhamri
 4thsem
 Thank you!