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Why good design is important in low
volume electronic manufacturing?
Who needs low volume manufacturing?

        Niche Markets                  Proprietary Products


       Niche Market




   Creating unique value proposition      Custom fit solution
Life Cycle of Electronics Design
Solutions to low volume production issues




     Design           PCB         Component        Assembly     Testing and     Mainstream
                      Manufacture Sourcing                      Certification   Manufacturing




                                Issues faced in low volume production
Pain Points in low volume electronics manufacturing

                                          Cost of components
                                  Costs   and skill set increases
                                          product costs




                Component                      Assembly
                Sourcing                       Skillset
              Components are                Products have to
              difficult to find             be hand crafted at
              and expensive at              low volumes and
              low volumes                   need good
                                            assembly skills
Pain Point #1: Components are difficult to find and expensive
 at low volumes
            Typical supply chain for semiconductor companies
Semiconductor Companies
                                                           Online Catalog Suppliers:
                                                           Exhautive list of components at
                                                           low volume but at a high price



                                                            Retailors for Electronic
                                                            components:
                                                            A small list of components at
                                                            low volumes at acceptable
                                                            price

         Direct Sales

Direct Sales:
                                             Distributor
Components specific to a
company are available but
                                  Distributors:
logistics can make it expensive
                                  Do not cater to low volume
                                  market but offer good prices at
                                  high volumes
Options for Component Sourcing

Options                   Available in low     Price             List of components
                          volumes
Online Catalog            Yes                  High              Exhaustive list

Retailor                  Yes                  Medium            Small List

Distributor               No                   Low               Depends on companies
                                                                 represented
Direct Sales              Yes                  Low (but need     Only products of a
                                               to include cost   particular company
                                               of shipping)


 Our Suggestion:
 Choose a mix bag of all options. Online catalog for hard to get components,
 retailors for lowering price of easily available components and direct sales when
 the design has a majority BOM from a single company
Pain Point #2: Skillset is required for assembly


At low volumes products are
hand crafted

Automated assembly not feasible at low
volumes

Need skilled technician to
assemble fine pitched
components


Quality issues can result
from a poorly done job
Pain Point #3: Product Cost depends on component supply
Product costs are typically high in
low volume business due to cost       In low volume business
of components and hand crafted        Cost of product forms
product                               significant part of the total
                                      product cost




 In high volume business
 Marketing and sales
 overheads form a
 significant part of
 total product cost
Design can fix some of these issues




                                     Design




        Optimise bill of material             Choice of components and
        with focus on availability            packages with respect to
        and cost                              skillset available
R&D centers can play a major role to service your pain point



                        a)Awareness of component scenario

                        b)Partnerships with component suppliers

                        c)Can reuse components across projects to
                        hit the volume requirement

                        d)Developed or partnered with the right skill
                        set to assemble the product

      R & D centers
Case Study




   We had selected a particular IC for our project. However, the
   availability was a concern. There were two sources for this
   component. a) Online catalog store which sold the IC at 3x
   the price and b) Distributor who asked us to provide an min
   order value of USD 500 per line. The IC was crucial for us
   yet the price of online catalog store would take our product
   cost to unacceptable limit. Hence we reused the IC in our
   design for other projects and were able to hit the required
   minimum order value to get the best price advantage
Should you go for low volume electronics


 Our Take:

    In commodity market low volume electronics is justified where the design
    can provide a good return on investment by creating a product differentiation
    in terms of feature set or useability




        In niche market low volume electronics can still offer a competitive
        price advantage




             Also, view our slides on custom design for machine builders at:
             http://www.emeautomation.com/documentation.html
Contact Us
sdas




Website:
www.emeautomation.com


Email:
eme.automation@gmail.com


Location:
Panjim Goa

Phone:
0832-2420489
+91 9960732924

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Why good design is important in low volume electronic manufacturing?

  • 1. Why good design is important in low volume electronic manufacturing?
  • 2. Who needs low volume manufacturing? Niche Markets Proprietary Products Niche Market Creating unique value proposition Custom fit solution
  • 3. Life Cycle of Electronics Design Solutions to low volume production issues Design PCB Component Assembly Testing and Mainstream Manufacture Sourcing Certification Manufacturing Issues faced in low volume production
  • 4. Pain Points in low volume electronics manufacturing Cost of components Costs and skill set increases product costs Component Assembly Sourcing Skillset Components are Products have to difficult to find be hand crafted at and expensive at low volumes and low volumes need good assembly skills
  • 5. Pain Point #1: Components are difficult to find and expensive at low volumes Typical supply chain for semiconductor companies Semiconductor Companies Online Catalog Suppliers: Exhautive list of components at low volume but at a high price Retailors for Electronic components: A small list of components at low volumes at acceptable price Direct Sales Direct Sales: Distributor Components specific to a company are available but Distributors: logistics can make it expensive Do not cater to low volume market but offer good prices at high volumes
  • 6. Options for Component Sourcing Options Available in low Price List of components volumes Online Catalog Yes High Exhaustive list Retailor Yes Medium Small List Distributor No Low Depends on companies represented Direct Sales Yes Low (but need Only products of a to include cost particular company of shipping) Our Suggestion: Choose a mix bag of all options. Online catalog for hard to get components, retailors for lowering price of easily available components and direct sales when the design has a majority BOM from a single company
  • 7. Pain Point #2: Skillset is required for assembly At low volumes products are hand crafted Automated assembly not feasible at low volumes Need skilled technician to assemble fine pitched components Quality issues can result from a poorly done job
  • 8. Pain Point #3: Product Cost depends on component supply Product costs are typically high in low volume business due to cost In low volume business of components and hand crafted Cost of product forms product significant part of the total product cost In high volume business Marketing and sales overheads form a significant part of total product cost
  • 9. Design can fix some of these issues Design Optimise bill of material Choice of components and with focus on availability packages with respect to and cost skillset available
  • 10. R&D centers can play a major role to service your pain point a)Awareness of component scenario b)Partnerships with component suppliers c)Can reuse components across projects to hit the volume requirement d)Developed or partnered with the right skill set to assemble the product R & D centers
  • 11. Case Study We had selected a particular IC for our project. However, the availability was a concern. There were two sources for this component. a) Online catalog store which sold the IC at 3x the price and b) Distributor who asked us to provide an min order value of USD 500 per line. The IC was crucial for us yet the price of online catalog store would take our product cost to unacceptable limit. Hence we reused the IC in our design for other projects and were able to hit the required minimum order value to get the best price advantage
  • 12. Should you go for low volume electronics Our Take: In commodity market low volume electronics is justified where the design can provide a good return on investment by creating a product differentiation in terms of feature set or useability In niche market low volume electronics can still offer a competitive price advantage Also, view our slides on custom design for machine builders at: http://www.emeautomation.com/documentation.html