1. Social Media
As a Marketing Tool
By:
Abhay Upadhyay
Amit Singh
Nirav Soni
Ravi Kanth
Shubham Singhal
Spoorthi Unki
Vivek Toshniwal

2. Social Media As a Marketing Tool
 Introduction (what is social media marketing) &why?
 Word-of-Mouth Goes Virtual
 Objective of social media marketing.
 How to Use Social Networking Websites for Marketing & PR
 Impact of social media on marketing

3. Introduction(what is social media marketing)
& why?
 Social media marketing is a best form of internet marketing to reach to
branding and marketing goals through participation in various social
media channels.
 Social media marketing refers to the attention of people through social
media sites.
 Social media contains..social media networks, social
bookmarking, social media sharng,review/rating sites, blog
marketing, social forums, news aggregators, and virtual development.

4. Word-of-Mouth Goes Virtual
The most three most trusted forms of advertising are:
Recommendations from people I know - 90%
Consumer opinions posted online - 70%
Branded websites - 70%
What Social Media has done is make the traditional two-way word of mouth
marketing accessible and available to everyone with a computer (or phone).
FROM THIS TO THIS
The question is, how do we engage the guy with the megaphone?

5. Objective of social media marketing
 Brand awareness
 Driving visitors to brand websites
 Creating community around the brand
 Increasing positive mentions of brand online
 Increasing purchase consideration of brand
 Customer service
 Driving sales to online sources
 Marketing research: Consumer insight for marketing
 Driving sales to offline sources
 Building your customer file for CRM
 Product research: Consumer feedback for product

6. How to Use Social Networking Websites for
Marketing and PR
 Sites likes Facebook and  Don’t start out promoting
Myspace are powerful yourself, your brand, or your
communication tools today website.
particularly for contact with  Establish yourself first as a part
younger audience. of the online community.
 Become known, and then share
 Using them correctly will likely
with members of your
increase your business profile. community.
 It is essential that you have a  Be yourself, be human, and
marketing approach to social slowly begin to reveal yourself to
networking for any business. others in the online community.
 Know your target  Expanding is also important by
audience, market, potential starting a blog, making and
customers and build a social posting a video, and then linking
relationship with them. to your website.

7. Impact of social media on marketing
 It is a best way to gather data about consumer behavior ,their needs and
wants through the use of online focus groups and survey.
 It is best way to engage with customer which will influence customer
loyalty and customer satisfaction.
 It provide way of constant communication ,active engagement and
expectation of immediate access of anything anytime.
 it helps in business development and decision making.
 It is an effective way of getting the world out know about their product
and services.
 It provide new business opportunity.
 Marketing channels are integrated and drive to optimize sells.

8. Major Social media sites used for marketing
• Facebook
• Myspace
• Twitter
• Linkedin
• Meebo
• Youtube
• Flicker
• Blogs

9. Market share of Top 10 Social Networking Sites

10. Think Rewards And
Automatically Think Risks Identify And Magnify Risks

11. Facts For The Day