With many successful high profile implementations, open source web content technologies have changed from being too risky to consider to too risky to ignore. Organizations looking to redirect licensing expenditures to web design and customization now have legitimate options that they need to understand. There are a number of enterprise ready open source web content management solutions that deliver necessary functionality while creating opportunities to control costs. However, most companies know very little about open source software models and find their usual selection techniques ineffective to evaluate these technologies. Furthermore, open source is not a homogeneous class of software. There are many different open source business models and organizational structures that affect customer experience with the solution. In this presentation, Seth Gottlieb will discuss the types of business needs that are well supported by the leading open source web content management technologies. He will also describe the different types of open source projects, how to evaluate them, and what types of companies tend to succeed with them.

1. <CONTENT H E R E />
Will your next web platform be free?
Web Content 2008
Chicago
June 2008
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About Me
Seth Gottlieb
• Former CMS customer
• Former CMS integrator
• Former CMS vendor
• I dislike them all (sometimes)
Content Here, Inc.
• Founded March 2007
• Vendor neutral strategic consulting and advisory services around
content technologies: commercial, open source, and SaaS
• Report: Open Source Web Content Management in Java
• Wide range of clients from high tech, media and entertainment,
government, and professional services industries
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3. <C O N T E N T H E R E />
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4. <C O N T E N T H E R E />
Alfresco
Apache Lenya
Open Source Web Content Daisy CMS
Management in Java
Hippo CMS
Release 1.0
February 2008
Jahia
Magnolia
OpenCms
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5. <C O N T E N T H E R E />
Alfresco
Apache Lenya
Open Source Web Content Daisy CMS
Management in Java
Hippo CMS
Release 1.0
February 2008
Jahia
http://www.contenthere.net/reports/jwcm.html
for 20% use coupon code:
webcontent2008
Magnolia
OpenCms
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6. <C O N T E N T H E R E />
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7. <C O N T E N T H E R E />
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8. <C O N T E N T H E R E />
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9. <C O N T E N T H E R E />
THE WINNERS ARE NOT WINNING
THE LOSERS ARE NOT LOSING
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10. <C O N T E N T H E R E />
Business model disruption - lower up-front costs
•Redirect resources to major levers
•Enable agile/iterative development
THE BUYERS ARE TIRED
Functional disruption - simplicity
•Walking THEY feature creep
back ARE LOOKING FOR A CHANGE
•Consumer grade usability
•A tool that does one thing really well
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11. <C O N T E N T H E R E />
Business model disruption - lower up-front costs
•Redirect resources to major levers
•Enable agile/iterative development
Functional disruption - simplicity
•Walking back feature creep
•Consumer grade usability
•A tool that does one thing really well
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12. <C O N T E N T H E R E />
Three areas with greatest open source adoption
commodity
infrastructure
social
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Commodity: Basic Informational Website
Delivery Services
Brand Content IA
Management Interface
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14. <C O N T E N T H E R E />
Commodity: Basic Informational Website
Delivery Services
Brand Content IA
Management Interface
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15. <C O N T E N T H E R E />
Technology is the infrastructure, not the solution
Commercial Products
I love
but w the d
• Ektron hat d esign
ipsum oes “lor
• Hannon Hill ” me em
an?
• Hot Banana
What is a
• MediaSurface
software license? I talked to
• PaperThin CommonSpot I.T. and they
• Serena Collage :( said
“Java” is OK
• Terminal Four
Other Language OSS
• eZ Publish
• Drupal
• Plone
• Typo3
Don’t forget the SaaS!
• Clickability
• CrownPeak
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16. <C O N T E N T H E R E />
Basic Informational Website
Important
•Ease of use
•Brand-ability
Delivery Services •Creative lifecycle
support
Brand Content IA
•Stability
Management Interface •Visitor interactivity
•Hostability
Less important
•Content reuse
•Complex workflows
•Millions of page views/
per day
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17. <C O N T E N T H E R E />
Basic Informational Website
Apache Lenya
Daisy CMS
Delivery Services
Brand Content IA Magnolia
Management Interface OpenCms
Alfresco
(just because you’re curious)
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18. <C O N T E N T H E R E />
Apache Lenya
Strengths
• Used to be ahead of its time
with browse to edit
• Localization
• Versioning
Weaknesses
• Structured authoring
• Too complex for this
category
• Community issues
• Lost big customers
Future
• Some life with release of
2.0
• May be attractive to Cocoon
faithful
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19. <C O N T E N T H E R E />
Daisy CMS
Strengths
• Wiki-like ease of use
• De-coupled architecture
• Faceted browsing
• Versioning
Weaknesses
• Structured authoring
• Structured navigation
• Small community
Future
• Knowledge Management
• Kauri
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20. <C O N T E N T H E R E />
Magnolia
Strengths
• Simplicity
• Mult-tiered architecture
• Easy to skin
Weaknesses
• Content reuse
• Localization
• Documentation
Future
• Corporate growth
• US Expansion
• Large commercial
customers
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21. <C O N T E N T H E R E />
OpenCms
Strengths
• In-context editing
• WebDAV
• Workspaces
Weaknesses
• Workflow
• Complexity of the
workbench UI
Future
• Agency-style integrators
• Alkacon growth
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23. <C O N T E N T H E R E />
Alfresco
Strengths
• Repository
• Web scripts
• Standards support
Weaknesses
• WCM usability
• Cost
Future
• Improved usability
• Big clients
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24. <C O N T E N T H E R E />
Thanks
Seth Gottlieb
Content Here, Inc.
www.contenthere.net
seth@contenthere.net
http://www.contenthere.net/reports/jwcm.html
use coupon code:
webcontent2008
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