this slide represents about licensor and the licensee

2.  Licensing is an contractual agreement between
two business entities whereby the licensor( selling
firm ) allows licensee ( the buying firm ) to use its
-technology
-patents
-Trademarks
-designs
-Processes
-Intellectual property
In exchange for a fee or royalty

3.  According to wakefield “ the transfer of rights to
manufacturing market a particular product to
another individual or organization a legal
agreement or contract.

4.  The major objective of licensing system is to give
effect to the individual policy of the government
 To protect and promote small scale sector
 To regulate foreign capital and technology
 To conserve foreign exchange

5. 1. Coal and lignite
2. Petroleum and distillation products
3. Distillation and brewing of alcoholic drinks
4. Cigars and cigarettes of tobacco and manufactured tobacco
substitutes
5. Electronic aerospace and defense equipment of all types
6. Industrial explosives including detonating fuse, safety fuse,
nitrocellulose and machines
7. Hazardous chemicals
8. Drugs and pharamaceuticals

6.  Lack of capital, management resources, market
knowledge to exploit export or FDI, so license to local
firm
 Use licensing as a way to test the market
 We can get money for an invention or technology which
is outside competence
 Local market may be too small

7.  Increasing its brand presence at retail or distribution
outlet
 Creating further brand awareness to support its core
product services
 Entering new markets which were with it’s own
resources or capabilities
 Generating new revenue streams, often with little
involvement additional financial or other resource
implications

8.  Transferring the values and consumer favor towards the
proper licensed product or service
 Providing added value and differentiation form
competitive offering
 Gaining additional retail space and favour.

9.  Covers the financial arrangement between the two
parties
 Establishes the time frame of the deal
 Address the issue of quality
 Which party maintains control copyrights , patents. Or
trademark
 Specify the disputes will be resolved-in which court