4. INTRODUCTION
Computer technology has great
applications in almost all kinds
of businesses. All kinds of
businesses are relying on
computers for automating their
traditional processes.
5. Applications in different areas
of business
• Business communication
• Inventory management
• Costumer relationship management
• Advertisement
• Data management
• Management information system
• Human resources management
6. Business communications
• Now-a-days companies use email , live
chat systems online meeting tools
,video conferencing system and
smartphones as the principal means of
communications between employer
suppliers and costumers
7. Inventory management
• Inventory management system track the
quantity of each item a company
maintains , triggering an order of
additional stock when the quantity fall
below a pre-determined amount
9. • Costumer relationship
management (CRM) systems stores
every interaction a company has
with a costumer for future
reference . The costumer has a
better , more focused
experience and the company
benefits from improved
productivity.
10. Advertisement
• Computers play a vital role in advertising. whether
they are paper notices on board or electronic bill
board and online advertisement , every advert via any
media is fully done with a computer
11. Data management
• Today , most companies store digital versions of
documents on servers and storage devices . These
documents become instantly available to everyone in the
company, regardless of their geographical location
12. Management information system
Management information system ( MIS ) enable companies to
track sales data , expenses , productivity level ,
profitability over time , identify areas of improvement
and use the data as part of their strategic planning
process
13. Human resources management
• The HRIS helps in
• Human resources planning
• Recruitment
• Wage and salary planning
• Personal record keeping
• Training and development
14. Role of Computers at different levels
of management
• Operational level
• Middle level
• Top level
15. Operational level
• At operational level, most of the organization
have automated computer systems for handling
their transactions . The use of computers
drastically increases the speed at which the
transactions occur and provide grater accuracy
.
16. MIDDLE LEVEL
The middle level management benefits the most by
the use of computers and automated systems .The
computer helps the manager to take crucial
decision and helping solving problems .
17. Top level
• In most of the companies , the top level management uses
the executive information systems which are structured
and automated tracking system . The major advantages that
the system provides the top level management with
effective updates of slightest change in the working