The document provides tips for improving sales techniques. It recommends showing enthusiasm for the product, connecting with buyers by understanding their motivations, and closing the sale while allowing time for consideration. It also suggests spreading product information creatively, removing underperforming products, liquidating obsolete stock, sharpening the target market focus, and re-evaluating products and selling methods for severe sales declines. The overall aim is to improve sales performance.

1. *Materi dan Gambar dari berbagai sumber
Abdul Azis | Digital Strategist | Follow @AbdulAzisID | PIN BB 25CDD50F/296DD0D1 | www.abdulazis.com

2. 1. Showing Enthusiasm for the Product
• Love what you're doing
when you're selling a
product
• Be knowledgeable about
the product
• Help tthhee ccuussttoommeerr sseeee
the perks
• Ensure that the product
has been adequately
explained
• Make the benefits of the
product loud and clear
Abdul Azis | Digital Strategist | Follow @AbdulAzisID | PIN BB 25CDD50F/296DD0D1 | www.abdulazis.com

3. 2. Connecting with the Buyer
• Understand the
motivations of the buyer.
• Know how to open with a
customer.
• Convert tthhee ccuussttoommeerr''ss
motivations into the
product's characteristics
• Understand all the
aspects that feed into the
end sale of a product.
• Be honest.
Abdul Azis | Digital Strategist | Follow @AbdulAzisID | PIN BB 25CDD50F/296DD0D1 | www.abdulazis.com

4. 3. Closing the Sale
• Close the sale.
• Be prepared to give customers time to
consider
Abdul Azis | Digital Strategist | Follow @AbdulAzisID | PIN BB 25CDD50F/296DD0D1 | www.abdulazis.com

5. 4. Improving Sales
• Spread your product information
• Get Creative
Abdul Azis | Digital Strategist | Follow @AbdulAzisID | PIN BB 25CDD50F/296DD0D1 | www.abdulazis.com

6. 5. Troubleshooting Poor Sales
• Can the product be deleted from your line if it's not selling so well?
Try not to add new products until you've removed the old ones or
you may just have too many choices and less leverage with which to
convince the potential buyer. If you're a business owner, you also
risk tying up too much of your cash in stock that has the potential
to go obsolete faster than you can move it.
• Can you liquidate oobbssoolleettee pprroodduuccttss??
• Can you look back over your target market and sharpen the focus?
You may have been missing the best fit within the market for your
product.
• Re-evaluate product mix, product design, product location and
selling methods if your product is in severe sales decline.
• You should be nice to the buyer.
Abdul Azis | Digital Strategist | Follow @AbdulAzisID | PIN BB 25CDD50F/296DD0D1 | www.abdulazis.com