The document outlines 12 steps for an effective recruitment branding strategy. It involves focusing on key performance indicators, creating an advertising story, designing ads with professional help, optimizing content for different channels, getting team buy-in, adding the company brand's flavor, distributing through a marketing mix, engaging influencers, involving employees, generating experiences, assessing initial outcomes, and evaluating return on investment and employment rates. The overall strategy provides guidance on building an impactful recruitment branding campaign.

1. 101recruitment
branding

2. 101recruitment
branding
Step 1
Focus: Find KPIs
Researchthemarket
andlearnwhatdrives
thechange
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3. 101recruitment
branding
Step 2
Focus: Think advertising
Createthestory
behindthejob
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4. 101recruitment
branding
Step 3
Focus: Believe advertising
Mockupyourideas.
Turntoaprofessional
designerandagood
copy
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5. 101recruitment
branding
Step 4
Focus: SEO
Versionyourideasfor
severalmost-used
channels
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6. 101recruitment
branding
Step 5
Focus: Assessment
Trysellingthe
campaigntoyour
team
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7. 101recruitment
branding
Step 6
Focus: Finetuning
Addbrand’sflavourto
yourads
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8. 101recruitment
branding
Step 7
Focus: Distribution
Createmarketingmix
foryourcampaign
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9. 101recruitment
branding
Step 8
Focus: Engagement
Includeinfluencersin
yourmediamix
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10. 101recruitment
branding
Step 9
Focus: Credibility
Involveemployees
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11. 101recruitment
branding
Step 10
Focus: Mindshare
Generateawesome
experiences
Andreea Bucur | July 201 5

12. 101recruitment
branding
Step 11
Focus: No. of candidates
Assessthefirst
outcome
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13. 101recruitment
branding
Step 12
Focus: ROI
Assessthe
employementrate
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