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abciindia

Negócios Tecnologia

E-zines: Marking a shift
from Print to Digital

16th March 2012
Presented by: Amey Mahant
Confidential | Copyright © Larsen & Toubro Infotech Ltd.

Agenda

1 4
The Bigger
Questions?
Picture

3
E-zines @ L&T
Infotech
2
2
Why is the
Shift from
Print to Digital
happening?

Confidential | Copyright © Larsen & Toubro Infotech Ltd. 2

1

The Bigger Picture

Confidential | Copyright © Larsen & Toubro Infotech Ltd. 3

How many of you own a Smartphone?

Confidential | Copyright © Larsen & Toubro Infotech Ltd. 4

Social Media

Confidential | Copyright © Larsen & Toubro Infotech Ltd. 5

2

Why is the Shift from
Print to Digital
happening?

Confidential | Copyright © Larsen & Toubro Infotech Ltd. 6

Changing Readership Patterns

Confidential | Copyright © Larsen & Toubro Infotech Ltd. 7

Innovations in Technology

Confidential | Copyright © Larsen & Toubro Infotech Ltd. 8

Urgent News

Confidential | Copyright © Larsen & Toubro Infotech Ltd. 9

Key Benefits to
Companies

Confidential | Copyright © Larsen & Toubro Infotech Ltd. 10

Cost Saving

Confidential | Copyright © Larsen & Toubro Infotech Ltd. 11

Employee Engagement

Confidential | Copyright © Larsen & Toubro Infotech Ltd. 12

Employee Engagement

Confidential | Copyright © Larsen & Toubro Infotech Ltd. 13

Sustainability

Confidential | Copyright © Larsen & Toubro Infotech Ltd. 14

The Shift empowers the creators and readers
to define a new world of publishing

“We think of the shift as the next step of publishing, but that is not what the shift is about at all. The
shift is the next step of the creating and reading. It is something that is happening on a different time
line. And it has an incredibly disruptive effect on the old publishing world of print.

The shift is not about the format. It is a shift in power back to the creators and the readers, who are
defining a new world of publishing.”

- Thomas Baekdal, Founder of Baekdal, writer, strategic consultant, media advocate and author of the
book “The Shift, from print to digital...and beyond”

Confidential | Copyright © Larsen & Toubro Infotech Ltd. 15

US Magazine Readership – print vs digital vs
multi-channel

Readers which
Publishing Group
Print-only Digital-only Print & Digital access
(ranked by total number
Readers Readers Readers magazines
of readers)
digitally
Time Inc. 55% 15% 30% 45%
Hearst Magazines 65% 11% 24% 35%
Meredith Corporation 79% 7% 14% 21%
Conde Nast 67% 13% 20% 33%
Reader’s Digest Assoc. 85% 6% 9% 15%
Rodale 71% 14% 15% 29%
American Media Inc. 77% 9% 14% 23%
Bonnier Corporation 78% 9% 13% 22%
Wenner Media 55% 27% 18% 45%
Source Interlink 69% 15% 16% 31%
Future US 62% 13% 25% 38%
Bauer Publishing 87% 7% 6% 13%
Average 71% 12% 17% 32%
Source: American Magazine Study

Confidential | Copyright © Larsen & Toubro Infotech Ltd. 16

3

E-zines @ L&T Infotech

Confidential | Copyright © Larsen & Toubro Infotech Ltd. 17

L&T Infotech - Ezines

 Launched in 2003
VOICE  Quarterly newsletter with a lot of Infotainment for
employees

VOICE Express  Launched in 2008 as an offshoot of VOICE
 Covers the urgent communications for employees

VOICE Letter  This too was lauched in 2008 with VOICE
 This caters to the Important but older news items

BEACON  Launched in 2010
 This is a newsletter targeted to Analysts

Confidential | Copyright © Larsen & Toubro Infotech Ltd. 18

First edition of Voice - an executable file

Confidential | Copyright © Larsen & Toubro Infotech Ltd. 19

VOICE – into a new format

Confidential | Copyright © Larsen & Toubro Infotech Ltd. 20

VOICE – change in the design aspect

Confidential | Copyright © Larsen & Toubro Infotech Ltd. 21

Latest issue of VOICE – Focused on reader
experience

Confidential | Copyright © Larsen & Toubro Infotech Ltd. 22

VOICE Express – focuses on the breaking news

Confidential | Copyright © Larsen & Toubro Infotech Ltd. 23

VOICE Letter ensures that none of the important
news items are left out

Confidential | Copyright © Larsen & Toubro Infotech Ltd. 24

?uestions

Confidential | Copyright © Larsen & Toubro Infotech Ltd. 25

Thank You

Our Business Knowledge,
Your Winning Edge.

Confidential | Copyright © Larsen & Toubro Infotech Ltd.

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Amey mahant's presentation

15. The Shift empowers the creators and readers to define a new world of publishing “We think of the shift as the next step of publishing, but that is not what the shift is about at all. The shift is the next step of the creating and reading. It is something that is happening on a different time line. And it has an incredibly disruptive effect on the old publishing world of print. The shift is not about the format. It is a shift in power back to the creators and the readers, who are defining a new world of publishing.” - Thomas Baekdal, Founder of Baekdal, writer, strategic consultant, media advocate and author of the book “The Shift, from print to digital...and beyond” Confidential | Copyright © Larsen & Toubro Infotech Ltd. 15

16. US Magazine Readership – print vs digital vs multi-channel Readers which Publishing Group Print-only Digital-only Print & Digital access (ranked by total number Readers Readers Readers magazines of readers) digitally Time Inc. 55% 15% 30% 45% Hearst Magazines 65% 11% 24% 35% Meredith Corporation 79% 7% 14% 21% Conde Nast 67% 13% 20% 33% Reader’s Digest Assoc. 85% 6% 9% 15% Rodale 71% 14% 15% 29% American Media Inc. 77% 9% 14% 23% Bonnier Corporation 78% 9% 13% 22% Wenner Media 55% 27% 18% 45% Source Interlink 69% 15% 16% 31% Future US 62% 13% 25% 38% Bauer Publishing 87% 7% 6% 13% Average 71% 12% 17% 32% Source: American Magazine Study Confidential | Copyright © Larsen & Toubro Infotech Ltd. 16

18. L&T Infotech - Ezines  Launched in 2003 VOICE  Quarterly newsletter with a lot of Infotainment for employees VOICE Express  Launched in 2008 as an offshoot of VOICE  Covers the urgent communications for employees VOICE Letter  This too was lauched in 2008 with VOICE  This caters to the Important but older news items BEACON  Launched in 2010  This is a newsletter targeted to Analysts Confidential | Copyright © Larsen & Toubro Infotech Ltd. 18

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