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Magicyourway eng 76617_79637
- 2. Agenda • Introduction • Resort Benefits • New Tickets • New Packages • Just for You 2
- 3. INTRODUCTION
- 4. Emerging Family Vacation Trends • Recent research has shown that families want longer vacations. – According to YPB&R’s “Length of Vacations” study* conducted on September 30, 2004, the ideal vacation is one of seven nights or more. "Desired Vacation Twice as Long as the Real Thing" - 9/30/04 - PRNewswire 4
- 5. Introducing Magic Your Way Vacations • Beginning January 2, 2005, new Walt Disney World packages and tickets are more affordable and flexible, and easier than ever to book. – Tickets can now be customized to fit your clients’ unique vacation wishes. – New packages put a weeklong vacation within the financial reach of millions more families. • A $1500* vacation now includes: – A stay at a Disney Value Resort for 6 nights/7 days – Theme Park tickets for each day of their stay * Based on Retail Pricing 5
- 6. Introducing Magic Your Way Vacations • After January 2, 2005, you can book Magic Your Way packages. In the meantime: – Up through January 1 • You can book our current packages (Disney’s DREAM MAKER Packages) and tickets (Disney’s Park Hopper PLUS Tickets) – For Existing Reservations • You can modify reservations to Magic Your Way after January 2, 2005 6
- 8. More Disney Resort Benefits Than Ever Before • The best way to enjoy a week-long Walt Disney World vacation is to stay in a Disney Resort Hotel. – Resort benefits make a Walt Disney World vacation more fun, relaxing and worry-free than ever. – Your clients will enjoy more time in the Parks, more dining options and more magic all around. 8
- 9. NEW! Disney Dining • By purchasing the new Magic Your Way Package Plus Dining, your clients have a convenient and affordable way to enjoy two meals, plus a snack, at over 100 participating restaurants throughout Walt Disney World Resort, for each package night of their stay. 9
- 10. ENHANCED! Extra Magic Hours • Each day one of the Theme Parks opens an hour early or, as a new feature, stays open up to three hours later in the evening so Disney Resort Guests can enjoy select attractions. – Valid Walt Disney World Resort ID and Theme Park admission required. 10
- 11. Additional Disney Resort Benefits • Stay Close to the Magic • Uniquely Themed Pools • Complimentary Transportation • Incredible Disney Service 11
- 12. NEW TICKETS
- 13. All-New Tickets Offer a World of Flexibility 13
- 14. Disney’s Magic Your Way Passes • Purchase the Magic Your Way Starter Pass – The base ticket – Provides admission to any one of the four Walt Disney World Theme Parks each day – Expires 14 days after first use 14
- 15. Disney’s Magic Your Way Passes • Add on any, or all, of the following options: – Park Hopper Option • Come and go through all four Walt Disney World Theme Parks on the same day, for each day of the pass – Magic Plus Pack Option • Choice of admission to – Disney’s Typhoon Lagoon Water Park – Disney’s Blizzard Beach Water Park – Downtown Disney Pleasure Island – DisneyQuest Indoor Interactive Theme Park – Disney’s Wide World of Sports Complex • Number of Plus visits to Magic Plus Pack attractions varies with length of ticket – No Expiration Option • Unused days never expire 15
- 16. Disney’s Magic Your Way Passes • Magic Your Way Premium Pass – Includes the Park Hopper and the Magic Plus Pack Options • No Expiration Option can also be selected 16
- 17. Magic Your Way Starter Pass • Provides admission to any one of the four Walt Disney World Theme Parks for each day of the pass. 17
- 18. Park Hopper Option • 18
- 19. Magic Plus Pack Option • Choice of admission to – Disney’s Typhoon Lagoon Water Park – Disney’s Blizzard Beach Water Park – Downtown Disney Pleasure Island – DisneyQuest Indoor Interactive Theme Park – Disney’s Wide World of Sports Complex 19
- 20. No Expiration Option • Add this to any Magic Your Way Pass and unused days never expire. 20
- 21. Magic Your Way Premium Pass • Includes the Park Hopper and the Magic Plus Pack Options. 21
- 22. Magic Your Way Passes • Customize the ticket to meet your clients’ unique vacation wishes. 22
- 23. Maximize Your Revenue • Maximize the length of the base ticket product sold • Add-on Park Hopper Option (especially for shorter duration ticket products) • Add-on Magic Plus Pack Option (Premium Pass = Park Hopper + Magic Plus Pack Options) • Add-on No Expiration Option 23
- 24. What’s Changed • A base ticket, the Magic Your Way Starter Pass, is now available. Choose from 1 through 7 days. – The Park Hopper Option can be added to any base ticket, any number of days. – The Magic Plus Pack Option can be added to any base ticket, any number of days. – The No Expiration Option can be added to base tickets from 2 through 7 days. • The add-on options can be added in any combination – just one, two or all three. 24
- 25. What’s Changed • A greater price per day value is realized with 5, 6 and 7 day tickets. • The Magic Your Way Premium Pass includes the Park Hopper and the Magic Plus Pack Options. – The No Expiration Option can also be added. 25
- 26. NEW PACKAGES
- 27. Magic Your Way Vacation Packages • Walt Disney World has streamlined its vacation package offerings: – Magic Your Way Package – Magic Your Way Package Plus Dining 27
- 28. Maximize Your Vacation Package Sales • Secure on-property resort stay + base Magic Your Way Starter Pass (base Magic Your Way Package with ticket equal to the number of nights plus one) • Capture add-on ticket options (following ticket selling strategy) • Upsell to Magic Your Way Package Plus Dining 28
- 29. What’s Changed • No minimum night stay requirement • New dining package available • Simplified package options • Various ticket options available with packages 29
- 30. Benefits to You • Increase overall revenue by booking longer lengths of stay. • The flexibility to assemble a customized Walt Disney World vacation that features the amenities your clients are most interested in and at the price point that works best for them. • Reach out to a new client base: those families that want to visit Walt Disney World but have said it’s not affordable. 30
- 31. Magic Your Way Vacations At-A-Glance • The new Walt Disney World vacation offerings put a weeklong vacation within the financial reach of millions more families. • The Walt Disney World vacation has been reinvented so clients can do Disney their way. • New Disney’s Magic Your Way Vacations make Disney packages more affordable, tickets more flexible, and easier than ever to book. • Available to book beginning January 2, 2005. 31
Notas do Editor
- Let’s review what we will discuss today: Introduction -Introduction of the new Walt Disney World vacation offerings Resort Benefits -I will share with all of you new resort benefits New Tickets -I will share with all of you our new Disney ticket offerings New Packages - I will share with all of you our new Disney package offerings Just for You -We will end with reviewing providing tools and resources for obtaining additional information regarding our new Walt Disney World vacation offerings
- Let’s begin. Here’s the introduction to our new world of Walt Disney World tickets and packages.
- Yet four night trips are now what most people take. This is primarily due to time and money. "Desired Vacation Twice as Long as the Real Thing" - 9/30/04 - PRNewswire
- Tickets can now be customized to fit your clients’ unique vacation wishes. New packages put a weeklong vacation within the financial reach for millions of more families. A vacation is now available for $1500* or less and includes: -A stay at a Disney Value Resort for 6 nights/7 days during regular and value season -Theme Park ticket for each day of their stay *$1500/week price based on 2 adults, 1 junior, 1 child occupying one value category standard room during regular and value seasons in 2005. Not available for all arrival dates. Theme Park admissions must be used within 14 days of first use, unless the No Expiration Option is purchased. This makes it affordable for families that thought they couldn’t afford Disney or afford to stay longer In a few minutes I will share with you the details of our new tickets and packages
- INTRODUCING MAGIC YOUR WAY VACATIONS Beginning January 2, 2005, new Walt Disney World packages and tickets are more affordable and flexible than ever. Before we continue, as I just mentioned this all begins January 2, 2005. What that means to you is that is the first date you are able to book one of our new packages or tickets that we are going to be talking about in a few minutes. It is important to understand that right now in December for: New Reservations - Y ou can book our current packages (Dream Maker), rooms or tickets through CRO Wholesale For clients that want to change their existing reservations- Y ou can modify reservations through CRO Wholesale after January 2 to Magic Your Way In the meantime, CRO Wholesale will not be able to make any changes to reservations or make a reservation for the new packages until after January 2, 2005 .
- Let’s review our Resort Benefits. Or for fun you can facilitate and ask the audience to name some resort benefits they are familiar with (Answers on slide # 11) Themed pools Disney Service Transportation 24 hours of Magic - staying in the middle of the Magic
- Magic Your Way Plus Dining Package only available for onsite Disney Resort Hotels NOTE: We will talk in more detail about this new dining package in a few minutes, the key is that you have to be a Disney resort guest to be able to experience – another resort benefit!
- EXTRA MAGIC HOURS: Disney Resort Guests now have greater opportunities to add Theme Park time to their vacations. Extra time in the park Make the most of shorter lines, cooler nights and mornings and a relaxed pace Preschoolers A great time for little ones to avoid the hub-bub and get some VIP time with characters Tweens (thrills) Can ride some thrill rides over and over again without too much standin’ around
- CLOSE TO THE MAGIC: Staying at a Disney Resort means being surrounded by magic 24 hours a day, and also being close enough to hop back to the Hotel for a snack, nap or dip in the pool. UNIQUELY THEMED POOLS: Our pools offer a relaxing break from the action in some of the most spectacular settings anywhere. From sand bottoms to serpentine water slides, each one is exciting and unique. COMPLIMENTARY TRANSPORTATION: Enjoy Disney transportation continuously throughout the Walt Disney World Resort. Busses, monorails, or boats arrive steps from your door to get you to and from the Disney Theme Parks, Water Parks, Downtown Disney and a lot more. There is nothing easier. INCREDIBLE DISNEY SERVICE: Disney Cast Members are there to make your clients’ vacations as easy and worry-free as possible. Guests can charge many Theme Park meals, tickets and merchandise right to their room, and have souvenirs delivered straight to their Resort.
- Let’s talk about our new Disney ticket offerings
- ALL-NEW TICKETS OFFER A WORLD OF VALUE AND FLEXIBILITY The more your clients play, the less they pay. Less than $29 per day for 7-day pass (one park – one day) NOTES: Today’s normal single day ticket cost is $59.75 plus 6.5% tax = $63.61
- DISNEY’S MAGIC YOUR WAY PASSES Magic Your Way Starter Pass (base ticket) No Park Hopping No additional gated attractions Expires 14 days after first use Suggestions: Really review this ticket and what they represent before moving to next slide Write the ticket down on a flip chart. Magic Your Way Starter Pass (base ticket) Adding to it as you go through pages 14 – 20 (May want to use different colors to prove point as above.) Use worksheet to ask question and have them fill out response and review
- DISNEY’S MAGIC YOUR WAY PASSES Magic Your Way Starter Pass (base ticket) ADD ON OPTIONS: Park Hopper Option ( Park Hopping ) Magic Plus Pack Option ( Water Parks, DisneyQuest,Pleasure Island, and Wide World of Sports ) No Expiration Option ( no expiration ) Really review each ticket and what they represent before moving to next slide Add Options to flip charts to prove your point. (You can facilitate and see if they can guess what the ticket option would be, then provide correct answer) Such as: Have you ever had a client that only wanted a park hopping pass for three days, but doesn’t want it to expire? Or clients who want to hop around the Theme Parks for four days. Or a young couple who want to 4 days of Theme Parks (one park per day) and want to experience a Water Park and Downtown Disney. Ask audience if they have ever had any special Disney ticket requests? 3 4 4
- DISNEY’S MAGIC YOUR WAY PASSES Magic Your Way Starter Pass (base ticket) ADD ON OPTIONS: Park Hopper Option ( Park Hopping ) Magic Plus Pack Option ( Water Parks, DisneyQuest,Pleasure Island, and Wide World of Sports ) No Expiration Option ( no expiration ) Or choose Magic Your Way Premium Pass = Park Hopping + Magic Plus Pack Really review the ticket and what it represents before moving to next slide Add this Option to flip charts to prove your point. (You can facilitate and see if they can guess what the ticket option would be, then provide correct answer) Such as: Have you ever had a young couple who want to hop in all of the Theme Parks for seven days, experience the Water Parks and Downtown Disney and want to make sure if necessary, the ticket does not expire? Ask audience if they have ever had any special Disney ticket requests? 7 + =
- Think of this a the base ticket Re-enforce the Savings ---the per-day cost of the Magic Your Way Starter pass is less expensive the longer the ticket. For example, it is only +$6 to upgrade from a 5 day to a 7 day pass. The Magic Your Way Starter Pass Does NOT include Park Hopping. Q&A: What’s different between this new ticket and Disney’s Park Hopper ticket? -- Unlike Disney’s Park Hopper tickets, the new Magic Your Way Starter Pass is available in a variety of increments – from 1 to 7 days – whereas Disney’s Park Hopper tickets are only available for 4 days or more. Can I upgrade previously purchased tickets? -- Yes, previously purchased tickets can be upgraded at guest services at the theme parks
- Point out savings of five days or more including park hopping option with Park Hopping: 5 Day Pass: $193 + $35 = $228 total per adult / $45.60 per day $155 + $35 = $190 total per child / $38.00 per day Q&A: Can I use one of my extra “days” on my Magic Your Way Starter Pass to visit another park on the same day, as an alternative to “park hopping”? -- No. Guests who purchase the Magic Your Way Starter Pass will not be able to use additional base days to “hop” from park to park on the same day. Only one theme park visit can be used per day. What is the benefit of the Park Hopper option/add-on? -- The Park Hopper Option allows guests to come and go as they please through all four WDW theme parks on the same day, every day, for the length of the ticket. -- For Disney resort guests, the Park Hopper option enables them to take full advantage of Extra Magic Hours benefit.
- The number of visits varies with the length of the ticket purchased. Review grid – point out savings for 5 days or more including Magic Plus Pack (prices below do not include tax) DisneyQuest Gate = $32 p/adult and $26 per child Water Park Gate = $32 p/adult and $26 per child Pleasure Island Gate = $16.95 p/adult +$45 for 2 to 4 visits with the Magic Plus Pack versus : One DQ and One WP (Gate): $64 p/adult and $52 p/child One DQ and Two Water Parks (Gate): $96 p/adult and $78 p/child Q&A: Does adding the Park Hopper Option to the Magic Plus Pack include hopping with the water parks and Pleasure Island? -- No. The Park Hopper Option allows guests to make multiple visits between the four WDW theme parks only on the same day. Can I visit the Magic Kingdom and Typhoon Lagoon on the say day? -- Yes Can a guest visit two water park/entertainment options on the same day? -- Yes. Guests are allowed to visit as many Magic Plus Pack venue options in any one day as they desire…up to the number of water park/entertainment admissions on their ticket. Does sports complex require separate admission? –Yes, on event days.
- The cost of the No Expiration Option does increase based on the length of stay. For example: 2-day ticket No Expiration option is $10 5-day No Expiration option is $35 For guests who do not purchase the non-expiration add-on, all park admissions AND visits, including water parks, will expire 14 days from first use. Q&A: If the “No-Expiration” option is added to a Magic Your Way Starter Pass with the Magic Plus Pack option, are other gated attractions, such as water parks also covered by the No-Expiration option? -- Yes. If the Magic Your Way Starter Pass is purchased pre-arrival without the “No-Expiration” option, can this option be added when they arrive to Orlando? -- Yes, but the guests will be charged the add-on amount applicable to the length of stay ticket they own.
- Premium Pass = Park Hopping + Magic Plus Pack Non-Expiration can be added to the Premium Pass for $10 - $55. The number of Magic Plus Pack visits included in the Premium Pass is dependent on the type of ticket product purchased. (refer to chart) We think this is a hot seller for you, so we bundled it together for you. We expect it to be popular. ( Magic Your Way Starter Pass and Premium Pass would be the closest thing to the Ultimate park hopper as we know it) Q&A: With the Magic Your Way Premium Pass, does park hopping include hopping with the water parks and Pleasure Island? --No. Guests electing to purchase the Premium Pass option can park hop between the four WDW theme parks. Hopping to more than one water park is dependent on the number of visits purchased. If the “No-Expiration” option is added to a Magic Your Way Premium Pass, are other gated attractions, such as water parks also covered by the No-Expiration option? -- Yes.
- Review all ticket options and opportunities listed on above grid Q&A: Can a guest/client upgrade an existing ticket? -- In general, guests can upgrade to any type of ticket, provided the new ticket is of the same or higher value as the old ticket by simply paying the difference. However, no refunds will be issued if the new ticket is of lesser value. Can un-used Park Hopper tickets purchased prior to Jan.2 be upgraded to one of the new tickets? -- Yes, if the ticket has NOT been used, the value of the old ticket may be applied to the new Magic Your Way ticket of equal or greater value. When upgrading an old ticket that included park hopping, does the new ticket need to include park hopping as well? -- Yes. If a Park Hopper ticket is being upgraded, the guests must upgrade to the Magic Your Way Start Pass with Park Hopping Option.
- Maximize the length of the base ticket product sold -The longer they stay, the more they save -Better guest experience because they are able to do more and experience more Disney magic than ever Add-on Park Hopping Option -Clients can do more, especially if they are staying for few day Add-on Magic Plus Pack Option Opportunity experience something new such as Typhoon Lagoon or DisneyQuest Add-on Non-Expiration Option Purchase the Premium Pass In the past, Disney sold the tickets in a way that automatically maximized your revenue, now you will need to be proactive and understand the benefits of what these passes offer your clients to maximize your revenue
- NOTES: Flexibility has been created for your clients to experience Disney they way they want
- Now lets talk about our new packages… We have kept it simple.
- NOTES: There are only two packages!
- MAXIMIZE YOUR VACATION PACKAGE SALES AND REVENUE NOTES: You can build your clients vacation package and maximize your revenue
- Flexibility – drive market or west coast markets, this offer opportunity to purchase ticket where they do not lose a day of their Disney passes More affordable for families that thought they would never be able to stay seven nights
- Exciting new way to sell Disney Your clients will need you more than ever for assisting in creating a “magical” vacation experience Remember, keep taking Disney bookings through December. Don’t make changes to existing reservations until January 2, 2005.