1. Evaluation
Question 4
Who would be the audience for
your media product?

2. • When choosing our audience for our thriller we had to
consider both Demographics and Psychographics.
• Demographics - we considered which age groups preferred
this genre by conducting a questionnaire, where we chose a
random sample of people from each age group and asked them
whether they liked thrillers or not, the results from our
questionnaire were:
• From our results we came to the conclusion that
the age group most likely to watch our thriller are
19-25 year olds as this age group liked thrillers
more than double the amount of any other age
group!

3. • Also when creating our task at first we
were going to make our story about a group
of girls using an ouija board at a
sleepover but we realised that our story
then might be more aimed at girls, so we
changed our task to one girl using the
ouija allowing males to be interpreted
into the story more and allowing our
audience to be aimed at both genders.
----->

4. • As well as considering demographics such
as the audience and age group of our
audience we had to consider psychographics
so their likes and preferences, so we
decided to chose a person who was in the
age and gender that we were aiming our
task at and use her to create a consumer
profile: