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AAUP 2016: Books and Journals Together at Last (E. Nowak)

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AAUP 2016: Books and Journals Together at Last (E. Nowak)

  1. 1. Wayne State University Press BOOKS AND JOURNALS TOGETHER AT LAST
  2. 2. History of WSUP Journals program  2011 Journals expansion program  From 6 to 11 Journals in a very short time  Increased staff from part-time person to 2 full-time staff, including Journals Manager and Journals Marketing positions established in 2012 and 2014
  3. 3. Collaboration is key  Where is the crossover in content with books and journals? Finding similar audiences is important.  Subject areas  Fairy Tales, Film, Jewish Studies  Some that just don’t fit (MPQ, Human Biology)  Where to include journals with things books marketing already does?  Conferences, advertising, mailings  Crossover with authors, editors, contributors (customer service is important overall)
  4. 4. Examples of collaboration  Fairy Tale Review  Exists as annual journal but we made available as ebooks  Challenges of having to convert files from journal format to book format  ISBN vs ISSN challenges  Different data required and issues of whose content does it become? Issues of ownership/process. Was it successful?  Still to be determined, playing with pricing model and outreach
  5. 5. Examples of collaboration  Conferences  Sharing travel, exhibit spaces, conference advertising  Books sends monthly report for upcoming conferences, events to Journals  Advertising  Books has a budget for advertising and can help Journals where it makes sense, slipping in a Journals ad with books if there is a shared audience  Joint advertising to defray costs
  6. 6. Social Media presence  Journals is currently incorporated in the overall Press social media outreach  Journals inclusion in monthly e-newsletter  In the future Journals may find a need to create independent social media platforms, but for now it’s a way to continue to share resources and promote content to a joint audience
  7. 7. Internship programs  Journals and Books shares interns and intern spaces. Many of our responsibilities for interns cross over and we can share resources this way.  Internship Workshops  Conducted by Journals staff for book interns
  8. 8. Other ways to collaborate…  Other ways to include Journals  Front lobby display case  Window clings on building  Bigger presence in seasonal/subject catalogs and mailings  Other ways to include Books  JSTOR online advertising  Advertising Books in journal issues  Journals sends books team upcoming TOCs so Books might try to find/match content with upcoming events, other books, etc.
  9. 9. We’re done! Any questions? Email: enowak@wayne.edu

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