Outstanding social media campaigns in sri lanka
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SOCIAL MEDIA MARKETING
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Outstanding social media campaigns in sri lanka
- 1. I. Five outstanding social media campaigns in Sri Lanka ii. Three companies in same industry and their content strategy on most common 3 major platforms in Sri Lanka SOCIAL MEDIA MARKETING Prof: Adam Acar International University of Japan MDA Asoka Kumara-2B4028
- 8. OWN WEB PAGES DIALOG AXIATA- 822,733 followers ETISALAT-405,757 followers MOBITEL-949,486 followers Use product related information Use celebrities to promote business Introduce new models, innovations, packages etc Publish CSR activities Focused on products, CSR, Businesses Update weekly basis Use FB, Twitter, Flicker and You tube for further info sharing Try to catch up in B2B operations Target All age-groups (18- and above) Use new launches related info mostly use family concept to attract customer No CSR activities actively Entertainments activities are promoted weekly basis activities updating Use FB, Twitter, Flicker and You tube for further info sharing Try to keep in touch families. Expanded in B2B Target All age-groups (18- and above) promote new innovations Attract youngers for promotions More attention of expand no. of followers No CSR activities actively Update weekly basis Use RSS feeds, FB , Twitter and You tube for info sharing Serve for all ages, specially connected with government servants for expansion the business Target All age-groups (18- and above)
- 9. FACE BOOK DIALOG AXIATA ETISALAT MOBITEL Use celebrities for social activities Sponsor for national activities Promotional programs for loyal customers, raffle draws, bonuses and points Knowledge sharing Educational activities, competitions frequent updating by photos and videos Corporate with other businesses by introducing new services Rare in celebrities but all ages Introduce new methods to involve in national activities, like data package, plans etc Limited promotional programs, support for singers and involved to share it with clients Frequent updating by photos Expansions are limited but introduce low cost high satisfaction plans Support for Online game and apps information family concern Support for low rate data and call for IDD low promotional activities knowledge sharing Frequent up dating Expanded within government employees Provide photos for promotions try to expand followers by getting likes and comments
- 10. TWITTER DIALOG AXIATA ETISALAT MOBITEL Introduce promotions and prizes Share knowledge Use videos and photos for promotion their brands Support for customer issues Update daily Facilitate sports by videos and photoes Introduce promotions and prizes share knowledge about new apps and software Use videos and photos to promote brand image Low update may be weekly Provide Song codes support for downloads Low response for question and answer facility Knowledge sharing for attract more twits and followers quick response for the questions Use video and photos for brand images Daily updates Introduce new apps for clients to keep in active in twitter Ready to support always for any issue with mobitel
- 11. Summary and Reference • All the products are playing with localized emotional role. • Highly customized to local peoples’ feelings, custom, and with desires. • It seems that Mobitel has increased it’s customer basis but not others • Most of the companies are partnering with foreign companies to expand in technology but act accordingly to local custom. • Most videos are based on patriotism. • Low in social media activities but higher in traditional activities. • Most companies use social media since others are using. Therefore-Mobitel, • Product promotions are highly competitive with others • Use most social medias and other general activities for brand image as strategy to be above the other competitors. • Corporate with government by facilitating for mobile and internet services • http://www.dialog.lk/ http://www.etisalat.lk/ http://www.mobitel.lk/ • https://www.facebook.com/dialog.lk/?ref=ts&fref=ts https://www.facebook.com/Mobitel/?ref=ts&fref=ts • https://www.facebook.com/EtisalatSL/?ref=ts&fref=ts • https://twitter.com/search?q=Dialog%20Axiata&src=tyah https://twitter.com/EtisalatSL https://twitter.com/MobitelSrilanka