1. Four Day Workshop
On
Digital Marketing : New Dimensions
10, 11 & 12, 13 October, 2014
A real world guide to understanding social media and
using it to grow your business:
• Generate leads
• Connect with customers
• Expand your market reach
• Create lifelong customers
DigitalMarketing
Workshop
Facebook®
…YouTube™
…LinkedIn®
…Twitter™
…so how
Do you make all this social media stuff work for you?

2. You’re invited to attend…
The
Digital
Marketing
Workshop
Fast facts:
1+ billion: Number of Facebook®
users
300+ million: Number of LinkedIn®
users worldwide
500 million : Number of Tweets created each day
More than 1 billion: Unique visitors on YouTube™
every month. These numbers change almost daily.
Looks like this social media thing is here to stay for
the long haul, wouldn’t you say?
Ready to get of the social media
sidelines and into the game?
Get a road map for making
Money using social media
Description : Take a plunge into the world of Social Media Marketing and learn how
to formulate and implement a successful marketing strategy with afaqs! Campus, a
4 Day Workshop on 10, 11 & 12, 13 Oct, 2014 at Accurate Institute of Management &

3. Technology. The Workshop is a deep dive and hands-on experience where you will
learn ways of using social media platforms–like Facebook, LinkedIn, Twitter,
YouTube, Blog etc.–in detail.
Session Highlights:
1. Display Advertising : Online mkt concepts, Ad Formats, Ad inventory, Ad
networks, Ad budget, Effectiveness, Group assignments.
2. Search Advertising : Search mkt, pid search mkt, Google AdWords, Search
stategy, Group assignments.
3. Social Media Marketing : Social media and brands, Leveraging platforms, Content
planning, Best practices, Group assignments.
4. Mobile Marketing : Beyond SMS, New mobile landscape, WAP & APP, Voice
platforms, Mobile Ad networks, Targeting possibilities, QR codes and augmented
reality.
 Social Media MARKETING Strategy
 The art and science of Story-telling
 Blogging for brands
 Leveraging the power of Twitter
 Using LinkedIn for business
 Using Facebook for MARKETING
 YouTube for brands
 Demystifying other Social Media Platforms

4. Accurate Institute of Management & Technology incorporates the overall openness of the
culture in Delhi-NCR, taking into consideration the opinion of its stakeholders. In response
to the growing requirement of employable management graduates and post-grads,
Accurate has been on the forefront whether it’s the strategic alliance with Autodesk, to
provide the best and the latest software, or providing global exposure to the students, to
make them global managers. The objective of the program is to impart management
education in a conducive environment so as to prepare the student to be equipped to
deliver from day one. The Institute has made rapid strides in many spheres of activity
within a short span since inception. The Institute has evolved into a fully functional
corporate academy with the aim to prepare students to take on the corporate challenges
from day one, by making them more employable, and have the capability to respond to the
fast changing requirements of the industry in the context of Indian business environment
With the mushrooming growth of Management Schools in Delhi and the National Capital
Region, the decision to select the best B-school becomes an extremely important career
decision, clear objectives and focus to the needs of future can only be the guiding force. The
concept of management education provides solutions to the complex problems, faced by
industry. AIMT has been continuously upgrading its resources for the students who are
groomed in a truly inter-disciplinary environment, which has led to its considerable
recognition as a centre for excellence in the areas of management, IT, training and research.
The workshop is an attempt to bridge institute industry gap.

5. Resource Person
Mr. R. P. Singh
CMS Asia Chair, Digital Marketing Evangelist, Speaker, Mentor & Coach, CEO - Sirez Group
New Delhi Area, India
Marketing and Advertising
Current 1. Content Marketing Summit Asia,
2. Sirez Group,
3. Afaqs Campus
Previous 1. Ogilvy & Mather,
2. Starcom MediaVest Group,
3. GroupM
Background
Summary
• 14 years in Digital Marketing across APAC & Middle East.
• Digital Marketing Trainer at afaqs Campus & Digital Marketing
Academy India delivering Digital Marketing Education in India.
• Columnist in ClickZ, the leading Marketing news platform
• Mentored "The Curious Digital Marketer" book by afaqs!
• Visiting faculty at leading B Schools in India
• Conference Chair for CMS Asia, a premier Content Marketing
Summit across Asia

6. Chair Person
Dr. Rajeev Bhardwaj,
Executive Director
9711005988
Conveners:
Prof. Vinay Jha:
9999718576
Prof. Arun Kumar Singh:
9818010980
Prof. Mukesh Sehrawat:
8527890797.
Prof. Ripudaman Gaur
9811218414
It’s easy to enroll!
Program fee: Rs. 2,000/- per participant.
-mail:
Accurate Institute of Management and Technology,
Plot No. 49, K P – III,
Greater Noida.
(U.P) www.accurate.inBye
1.2.3.