The minimum level of a stimulus, below which there is no effect; the minimum amount below which something either does not exist or is so faint as to seem not to exist.

2. The minimum level of a stimulus, below
which there is no effect; the minimum
amount below which something either does
not exist or is so faint as to seem not to exist.

6. Adaptation
Consumers become
accustomed to
constant levels of
stimuli and pay less
attention to them
over time.

7. Position: If the ad is positioned in the right
place then there is a higher probability that
a consumer’s sensory system will encounter
the stimuli.

39. SPECIAL THANKS
• Mr. Akhtar Mahmud
• Mr. Salman Mir at MindShare
• Mr. Maqsood Hussain at Orient Mccan
• Mr. Hassan Zubairi at 3M

40. Creative Team
• Alizeh Arif 2633
• Ayesha Shajani 2719
• Mina Khalid 2525
• Rabiya Teli 2526
• Sana Aman 2619
• Sanniya Firoz 2651
• Yasif Pervaiz Baig 1502 MBA(R)