2. Technology
• Science is exploration for the sake of knowing and for creating
a body of knowledge
• Technology is the application of science, usually in the
interests of improving human life
• product technologies
• process technologies
3. Technology Can Be
• Low tech
• High tech
• Some combination
• Each approach provides opportunities for organizational
advantage
5. Breakthrough Technology
• Discovery of new knowledge related to market need
or technological capabilities
• From horse to car
• Business reshaping: kerosene for lighting; ice for
cooling; IT+telecom and airline, banking,
entertainment
BREAKTHROUGH TECHNOLOGY
6. Technological Breakthroughs in
Products and Processes
• are occurring rapidly
• in almost all industries
• all nations
• all businesses
• all lives
•Is this a boon or a bane? Both
7. Technological Changes
• Generate both opportunities and threats
• Are difficult to predict in a global world because they:
• occur rapidly
• often have unintended consequences
• are replaced/refined by people worldwide; changes occur “out of sight”
• Stimulate profound societal change in business and other
spheres
• Make managerial and personal life more challenging
8. Terrific Breakthroughs of TodayTerrific Breakthroughs of Today
Medicine: organ transplants, other life-Medicine: organ transplants, other life-
saving techniquessaving techniques
Oil exploration via hubbingOil exploration via hubbing
Jet freighters for sea cargoJet freighters for sea cargo
Biotechnology, pest resistant seeds andBiotechnology, pest resistant seeds and
clonesclones
Laser and “free space” opticsLaser and “free space” optics
Information technologiesInformation technologies
9. What’s the best way to launch a breakthrough
new energy technology?
“Open Source” concept
◦ Invention and prototyping
◦ No patents on core technology
◦ Demonstration of technology at high profile press conferences in key
cities globally
◦ Simultaneous wide-broadcast dissemination of “how-to-build” plans on
the Internet
◦ Public is encouraged to use and improve technology and create useful
derivatives (no licensing or royalties)
10. Why should a breakthrough energy
technology be “open sourced”?
• Open sourcing the technology will tap into the brain trust of
millions of intelligent, creative people, who could improve upon it
and create countless derivative products and businesses.
11. Why should a breakthrough energy
technology be “open sourced”?
• The implementation will occur more quickly (perhaps virally) as
people become excited, motivated, and hopeful. People are
enthused when we feel we have a stake and a role to play in a
great endeavor.
12. Personalized computers—customized to adapt to your way of workingPersonalized computers—customized to adapt to your way of working
Multi-fuel automobiles—combine electricity, reformulated gasoline, naturalMulti-fuel automobiles—combine electricity, reformulated gasoline, natural
gas, or other fuelsgas, or other fuels
Next-generation television—high definition, wall-sized flat screens forNext-generation television—high definition, wall-sized flat screens for
information, communication, and entertainmentinformation, communication, and entertainment
Electronic wallet—a smart card to replace money, keys, driver’s license,Electronic wallet—a smart card to replace money, keys, driver’s license,
medical records, etc.medical records, etc.
Home health monitors—automatic analysis of your vitalsHome health monitors—automatic analysis of your vitals
Smart maps and tracking devices—to find what you wantSmart maps and tracking devices—to find what you want
Smart materials—sensors that detect stress in buildingsSmart materials—sensors that detect stress in buildings
Weight control and anti-aging productsWeight control and anti-aging products
Never owned, leased only products such as computers and appliances thatNever owned, leased only products such as computers and appliances that
age rapidlyage rapidly
Ten Innovative Products
13. Why should a breakthrough energy
technology be “open sourced”?
“New wine should not be put in old bottles".
For good reason. The old methods are not expansive enough, may
easily rupture, and spill and squander the contents.
New ideas require new methods.
What are product technologies? Tangibles, things we can see, hear, feel, touch.
What are process technologies? New ways of doing things, new processes. In your studies of individual companies, you are seeing both product and process technologies. For example, in the cellular phone industry we see product breakthroughs as telephones get smaller, better, clearer, but the process of using them also is getting easier as telecommunication services improve.
In manufacturing, a process improvement you might recognize is JIT inventory systems that order parts needed so they arrive just as they are needed. A process technology change in organizational management is empowerment which is expected to involve more people in thinking and organizational learning.
When looking at technology, it is important to remember that there are both process and product breakthroughs.
Threat: about 97% of what you know today will be obsolete in 50 years because by the time you are 75 you will only be relying on about 3% of what you are learning now
The challenge is to keep up.