The document contains a graph showing the growth of active websites from 2000 to 2008, reaching 184 million in October 2008. It also contains several slides about making websites more findable on the internet through principles such as increasing clarity, using semantic web standards, decentralizing sites, publishing content broadly across multiple platforms, embracing social aspects, and ensuring portability through microformats. The slides emphasize principles for building findable, accessible websites.

5. hola!
that’s you l

6. hola!
that’s you l

7. growth of the web
Domain Names
Active Sites
200,000,000
150,000,000
100,000,000
50,000,000
0
2000 2001 2002 2003 2004 2005 2006 2007 2008
source: http://news.netcraft.com/archives/2008/10/29/october_2008_web_server_survey.html

8. growth of the web
Domain Names
Active Sites 184,000,000 websites
Oct 2008
200,000,000
150,000,000
100,000,000
50,000,000
0
2000 2001 2002 2003 2004 2005 2006 2007 2008
source: http://news.netcraft.com/archives/2008/10/29/october_2008_web_server_survey.html

10. increase signal
decrease noise
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11. findability helps
your audience ...
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12. find your site

13. find things in your site

14. rediscover your site

15. your audience is ...
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16. Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License.

17. &
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18. clarity
semantic web standards
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22. no information hierarchy
o

23. no information hierarchy
o
r
perfect information hierarchy

24. accessible
access to all humans and machines
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26. decentralize
your site is not the center of the web
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27. you are
not here

29. there is no center

30. publish broadly
Publish broadly
Publish elsewhere, aggregate onto your website
aggregate content into your site
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37. social
the new town square
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42. portable
microformats
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48. gracias
I’m Aarron Walter. let’s talk
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49. http://slideshare.net/aarronwalter
http://twitter.com/aarron
http://buildingfindablewebsites.com
http://aarronwalter.com
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