Presented at The New Riders Voices That Matter: Web Design conference in Nashville, TN June 11, 2008.

2. What is
Findability?

3. Three Simple Goals
Help more people find your site
Help people find content within your site
Encourage return visits

4. More Than Just
SEO

5. content
information architecture design competitions
microformats ping services publish on other sites
tell a friend speed optimization email marketing link directories
RSS mod_rewrite copywriting social networking analog marketing
INSIDE / OUTSIDE open licensing: attribution link building
mailing lists sitemap.xml web analytics
search utilities robots.txt design register with search engines
semantic markup copywriting contribute to a community
progressive enhancement event sponsoring
accessibility search advertising
SEO

6. Designing for
Findability

7. “This is where you want to look”

8. The Power of
Contrast

9. One of these kids is doing
his own thing

10. Color

11. rydercup.com

12. Size

13. andyrutledge.com

14. Shape

15. webjetiva.com

16. Orientation

17. escapecrate.co.uk

19. juctinteractive.com

20. Designing to
Direct Traffic

21. happycog.com

22. expressionengine.com

23. adobe.com

24. Designing to Create
Repeat Traffic

25. bartelme.at

26. boagworld.com

27. danielrichards.biz

28. fray.com

29. Putting Users
Back On Track

30. mailchimp.com

31. garrettdimon.com

32. The Case Study
Soup Studios

33. web standards foundation

34. Giving the
Design Meaning

35. image replacement

36. image replacement

37. Give Your
Design Meaning
emphasize keywords

38. Giving the
Funneling Traffic
Design Meaning

39. progressively enhanced

40. texture & orientation

41. Giving the
Increasing
Design Meaning
Attendance

42. portable content

43. learn more at microformats.org

44. Giving the
Still Haven’t Found
WhatDesign Meaning
I’m Looking For

45. include search

46. Giving the
Findability Through
Design Meaning
Aggregation

47. straight outa Flickr

48. Increasing
the Odds

50. Your Questions
http://buildingfindablewebsites.com