Local Search Optimization Aaron Abbott
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www.BrandLessBox.com White Paper
![Aaron
Abbott—www.BrandLessBox.com
2
Local
search
can
easily
get
overlooked
by
companies
who
are
determined
to
take
full
advantage
of
the
global
reach
that
the
Internet
has.
In
the
case
of
www.real-‐csi-‐videos.com,
local
search
really
does
not
have
too
much
impact
on
the
products
we
provide.
While
our
users
purchase
a
membership
to
access
videos
content,
they
are
not
really
bound
to
specific
geographic
regions.
In
other
words,
we
are
not
a
brick-‐and-‐mortar
store
that
relies
on
walk-‐in
consumers.
This
is
truly
where
local
search
comes
into
effect.
In
either
case,
it
is
still
very
important
to
take
full
advantage
of
all
of
your
local
resources.
Even
though
our
company
is
only
Web
based,
you
never
know
whom
the
person
at
the
local
Chamber
of
Commerce
knows.
Looking
into
the
resources
provided
by
Google’s
Local
Business
Center
and
Yahoo!
Local,
you
get
a
sense
of
how
powerful
local
search
is.
All
walk-‐in
businesses
in
most
cases
should
make
this
the
focus
of
their
search
engine
marketing
efforts.
If
you
are
a
local
electronics
store,
you
can
try
competing
with
BestBuy.com
all
day
long.
But
when
it
comes
time
for
someone
who
needs
a
specific
adapter
that
they
can
go
get
right
then,
this
is
where
the
local
search
steps
in
to
play.
Best
Buy,
more
than
likely
is
not
going
to
be
listed
on
Pawtuncket
Town,
USA’s
local
business
directory,
specifically.
But
you
never
know.
The
local
Best
Buy
manager
could
have
thought
of
it.
In
either
case,
you
need
to
check
your
listings
in
local
search
directories,
get
listed
on
local
social
media
pages
and
networks,
as
well
as
the
local
business
clubs
and
chambers
sites.
Getting
listed,
means
being
able
to
be
found.
Most
importantly
make
sure
your
address
is
findable
by
search
engine
and
people
on
your
site.
Including
the
“[address]”
tag
is
a
great
technique
too
(Caldwell,](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Local Search Optimization Aaron Abbott
- 1. Aaron Abbott—www.BrandLessBox.com 1 Running Head: LOCAL SEARCH OPTIMIZATION Local Search Optimization Aaron M. Abbott www.BrandLessBox.com
- 2. Aaron Abbott—www.BrandLessBox.com 2 Local search can easily get overlooked by companies who are determined to take full advantage of the global reach that the Internet has. In the case of www.real-‐csi-‐videos.com, local search really does not have too much impact on the products we provide. While our users purchase a membership to access videos content, they are not really bound to specific geographic regions. In other words, we are not a brick-‐and-‐mortar store that relies on walk-‐in consumers. This is truly where local search comes into effect. In either case, it is still very important to take full advantage of all of your local resources. Even though our company is only Web based, you never know whom the person at the local Chamber of Commerce knows. Looking into the resources provided by Google’s Local Business Center and Yahoo! Local, you get a sense of how powerful local search is. All walk-‐in businesses in most cases should make this the focus of their search engine marketing efforts. If you are a local electronics store, you can try competing with BestBuy.com all day long. But when it comes time for someone who needs a specific adapter that they can go get right then, this is where the local search steps in to play. Best Buy, more than likely is not going to be listed on Pawtuncket Town, USA’s local business directory, specifically. But you never know. The local Best Buy manager could have thought of it. In either case, you need to check your listings in local search directories, get listed on local social media pages and networks, as well as the local business clubs and chambers sites. Getting listed, means being able to be found. Most importantly make sure your address is findable by search engine and people on your site. Including the “[address]” tag is a great technique too (Caldwell,
- 3. Aaron Abbott—www.BrandLessBox.com 3 2009). Local search prominence is a great foundation for any search engine marketing campaign.
- 4. Aaron Abbott—www.BrandLessBox.com 4 References Caldwell, R. ( February 23, 2009). 3 keys to success for local search SEO. SearchEngineJournal.com. Retrieved February 20, 2010 from http://www.s earchenginejournal.com/local-‐search-‐seo/8786/ Google Local Business Center. (n.d.). Retrieved February 20, 2010 from http://ww w.google.com/local/add/analyticsSplashPage?gl=US&hl=en-‐US Yahoo! Local. (n.d.). Retrieved February 20, 2010 from http://local.yahoo.com/