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Making Social Media Matter for Your Business

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Aaron Goldman
Aaron Goldman

Social media best practices presentation for PivotGuild event at Boulder Digital Arts on Sept. 22, 2011 by Aaron Goldman, Kenshoo CMO and author of Everything I Know about Marketing I learned from Google.

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Why Social Media Matters for Your Business GoogleyLessons.com @PivotGuild
GoogleyLessons.com/SocialStats GoogleyLessons.com Source: http://adage.com/article/adagestat/50-social-media-stats-kickstart-slide-deck/228708/
MAKING Social Media Matter for Your Business GoogleyLessons.com @GoogleyLessons
Everything I Know about Marketing I Learned from Google Aaron Goldman GoogleyLessons.com
Everything I Know about Marketing I Learned from Google AND SO CAN YOU! GoogleyLessons.com
Why Google? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],GoogleyLessons.com
Google Me GoogleyLessons.com
1. Relevancy Rules GoogleyLessons.com
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GoogleyLessons.com
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2. Tap the Wisdom of Crowds GoogleyLessons.com
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3. Keep it Simple Stupid GoogleyLessons.com
The Twitter Pitch GoogleyLessons.com
4. Mindset Matters GoogleyLessons.com
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5. Be Where Your Audience Is GoogleyLessons.com
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6. Don’t Interrupt GoogleyLessons.com
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7. Act Like Content GoogleyLessons.com
GoogleyLessons.com
8. Test Everything GoogleyLessons.com
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9. Track Everything GoogleyLessons.com
GoogleyLessons.com Source: http://www.thebizevolution.com/wp-content/uploads/2010/11/FourSquare-specials-image.jpg
10. Let the Data Decide GoogleyLessons.com
GoogleyLessons.com Source: http://tra.cx
11. Brands can be Answers GoogleyLessons.com
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12. Your Unique Selling Proposition is Critical GoogleyLessons.com
GoogleyLessons.com What It Means What It Is What It Does Who It Is
13. Your Competition is Broader Than You Think GoogleyLessons.com
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14. You Can Learn a Lot From a Query GoogleyLessons.com
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15. Sex Sells GoogleyLessons.com
GoogleyLessons.com Source: http://wsiexpertinternetmarketing.com
16. Altruism Sells GoogleyLessons.com
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17. Show Off Your Assets GoogleyLessons.com
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18. The More Shelf Space the Better GoogleyLessons.com
GoogleyLessons.com Source: http://icons.sweyla.com/previews/pixelperfect_prev40.png
19. Make Your Company a Great Story GoogleyLessons.com
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20. Don’t Rely on Search Engine Marketing Alone GoogleyLessons.com
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21. Future Proofing GoogleyLessons.com
GoogleyLessons.com
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Thank You! GoogleyLessons.com @GoogleyLessons

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Making Social Media Matter for Your Business