Running an ecommerce business is a tough task. There’s a huge competition online with the websites like Amazon and Flipkart. However, working on some of the important elements can put you in a competitive level. Existence of an ecommerce business depends on your ecommerce website, offers, and the service you provide. A beautifully designed and creatively developed website generates trust for your clients. Here’s a presentation that will help you learn some of the most important features of an ideal ecommerce website : https://www.change.org/p/ecommerce-web-design-services-the-most-important-features-of-conversion-focused-ecommerce-web-design

2. Introduction:
● Buying has become more convenient with the help of e-commerce
websites available in each industry for every need in B2C & B2B world.
● Options are many for the end users.
● You need an e-commerce website that is capable of engaging the
users and guide them to checkout.

3. What Should You Do?
● In order to offer the best e-commerce website design to the users,
businesses need to focus on:
○ User-friendly & engaging e-commerce web design
○ Product category & product detail webpage
○ Search functionality across the e-commerce website
○ Payment & shipping options
○ Marketing tools
○ ecommerce website optimization & tracking

4. User Friendly & Engaging eCommerce Web Design
● Easy-to-navigate ecommerce website
● Design layout should be aligned with the marketing to showcase your
products, information & pricing.
● Faster loading time
● A conversion-oriented web page design.

5. Product Category & Product Detail Webpage (Contd…)
● Product Category Page Should Have :
○ Necessary filters to get to the specific category quickly.
○ Add image to the category
○ The number of products available under each category.

6. Product Category & Product Detail Webpage
● Product Detail Page Should Have :
○ All the necessary information related to the product including
product images, price, availability & specifications.
○ It is the most important part of any online store because there is
an opportunity to convert into a sale by adding the product to the
shopping cart.

7. Search Functionality Across the Ecommerce Website
● The payment options & shipping information should be readily
available during the checkout process.
● Show payment logos in the checkout process.
● Provide the discount coupon option at the time of checkout.

8. Marketing Tools
● Add marketing tools like:
○ Newsletter Subscription
○ Coupon Code
○ Product discount to the website
● Add an online chat feature to answer product or buying specific
questions.

9. Ecommerce Website Optimization & Tracking
● Ecommerce website should be SEO-friendly so it can rank on search
engines.
● Add meta titles & descriptions so search engine can find the relevant
information and product when someone is searching online.
● Analytical data will be useful to define the strategy of the business.

10. Above features will help you a long way to engage, convert and retain
online customers on an ecommerce website. It is necessary to focus on the
advanced and essential elements. To put all the essential elements at the
right place, it is important to approach a local but experienced ecommerce
website design company based in Pune. This will ensure a smooth
coordination between you and the web design company.
Read More : Important features of conversion-focused eCommerce web
design