Presentation given to the Cumbria branch of the Chartered Institute of Marketing, November 2012. This presentation seeks to define mobile and covers the approaches within the mobile discipline. Mobile marketing isn't a stand alone category, and should be part of your wider marketing campaigns. This presentation covers: - What is mobile? - Apps - Email - Mobile websites - Responsive web design - Planning your mobile marketing activity. This talk was given in Kendal on 6th November 2012 to the Cumbria branch of the Chartered Institute of Marketing. Visit out website for further explanations, resources and examples of the content discussed in these slides.