1. || Research|| The Evolution of Google: Communications, Content, Commerce
and Applications 2012 - 2017
Overview:
First revolutionizing search, Google is evolving to become a force in Communications, Content,
Commerce and Applications.
This research evaluates Google's current offerings and their anticipated evolution over the next five
years.
The report analyzes key areas such as how Google is positioning itself to be a dominant player in mobile
commerce.
The research also includes competitive analysis of Cloud Payments vs. NFC, Google Now vs. Apple Siri,
SWOT analysis of Amazon Cloud offerings, and more.
Target Audience:
Google and their competitors
Media companies and portals
Incumbent network operators
Banks and other financial institutions
Application development companies
Mobile marketing/commerce companies
Telecommunications infrastructure providers
Wireless device and personal electronics companies
Table of Contents :
1.0 EXECUTIVE SUMMARY 5
2.0 INTRODUCTION 7
3.0 GOOGLE IN COMMUNICATIONS 11
3.1 GOOGLE MOBILE APPS 11
3.1.1 GFS II 16
3.1.2 BIGTABLE 16
3.1.3 MAPREDUCE 16
3.1.4 MEMCACHE 17
3.1.5 APPENGINE 17
3.2 GOOGLE BUSINESS MODEL AND CLOUD STRATEGY 18
3.2.1 MARKET STRATEGY 18
3.3 GOOGLE APPS MARKETPLACE AND MOBILE APPLICATIONS 20

2. 3.3.1 MOBILE COMMERCE IN GOOGLE CLOUDS 22
3.3.2 ECONOMIC OF THE CLOUD AND ITS BENEFITS FOR GOOGLE 22
3.3.3 SWOT ANALYSIS FOR GOOGLE CLOUD SERVICES 23
3.3.4 GOOGLE MOBILE CLOUDS POTENTIALS IN THE MOBILE COMMERCE INDUSTRY 25
3.4 GOOGLE ANDROID 28
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