Here are the most common SEO mistakes you need to avoid in order to keep your rankings up in 2018 and beyond. Make a resolution to avoid them and to brush up on your SEO best practices for 2018.

2. Repetitive usage of keywords, this is called "Keyword Stuffing". Repeating keywords definite pattern
of stuffing over a large portion of your page content is not good for users and search engine.
Keyword
stuffing
1

3. Clean Up Your Stale, Duplicate & Expired Conten Before Your Search Rankings Take A Dive.
If you have too many redirects and broken pages your site visitors will suffer a poor experience and
the search engines may penalize you as well. Broken links either lead to error pages or gets
redirected to other relevant (or sometimes irrelevant) pages.
Too many
redirects
and
broken
pages
2

4. Clean Up Your Stale, Duplicate & Expired Conten Before Your Search Rankings Take A Dive.If there are duplicate contents across your website, it can affect SEO as it’s a violation of Panda
algorithm and Google will not rank your website.
Duplicate
content
3

5. Clean Up Your Stale, Duplicate & Expired Conten Before Your Search Rankings Take A Dive.poor quality contents has a higher chance of getting removed from the internet as they fail to meet
the expectation of the user and thus makes a negative impact on the SEO.
Poor
quality of
content
4

6. Clean Up Your Stale, Duplicate & Expired Conten Before Your Search Rankings Take A Dive.Mobile use is more prevalent than ever, considering whether or not to optimizing your site to mobile
has become less of a choice.
Forgetting
mobile
users
5

7. Clean Up Your Stale, Duplicate & Expired Conten Before Your Search Rankings Take A Dive.Website speed and page load times are important for both search engine rankings and user
satisfaction. It is even more important for your UX, conversion and general customer happiness
Not
optimizing
for site
speed
6

8. Clean Up Your Stale, Duplicate & Expired Conten Before Your Search Rankings Take A Dive.The structure of the website matters if you want to attract viewers. This makes a higher ranking of
the website with respect to SEO. A poor site structure is when the user doesn’t find suitable options
to interact with the website.
Poor site
structure
7

9. Aarav Infotech India Pvt. Ltd.
110, 1st Floor, Millennium Plaza,
Sakinaka Telephone Exchange,
Sakinaka, Andheri (E), Mumbai-400072
Tel.: 022-28594142 / 28509920
Email: sales@aaravinfotech.com
Website: www.aaravinfotech.com