Vietnam National Administration of Tourism (VNAT) - Official website Ministry of Culture, Sports and Tourism, Vietnam  Vietnam Tourism - Official website  World Bank Report on Vietnam Tourism Sector  Asian Development Bank (ADB) - Vietnam Tourism Development Project  Vietnam Tourism Statistics and Figures  Vietnam Tourism: Challenges and Opportunities  Vietnam Tourism Development Strategy to 2020  Vietnam Tourism: Infrastructure, Investment and Business Guide  Vietnam Tourism

1. CASE STUDY ON
TOURISM INDUSTRY IN
SUBMITTED BY
ANURAG KOLTE
M. TECH II SEM UPL
STUDIO II

2. CONTENTS

DESTINATION CHARACTERISTIC

HISTORY

TOURISM IN VIETNAM

TOURISM POTENTIAL

TOURISM SCENARIO

ADMINISTRATION AND MANAGEMENT

LAWS AND POLICIES

TOURIST MARKETS

INFRASTRUCTURE

ECONOMIC GENERATION

TOURIST DEVELOPMENT AND PLANNING

PROMOTION AND MARKETING

SWOT ANALYSIS

REFERANCES

3. DESTINATION CHARACTERISTIC

With a strong history, the Socialist Republic of Vietnam is today
an increasingly coveted tourist destination

Capital - Hanoi

Population – 88.78 million

Area - 331,210 km2

The official language is Vietnamese.

The literacy level is at 95.9 %

The South of Vietnam has a tropical climate, and the North is
characterized by the monsoon.

In the North temperature varies from 13°C to 17°C in winter,
and from 27°C to 34°C the summer.

In the South, the climate varies a little, and the temperature
borders the 27°C all the year.

Coast line: 3444 km .
Sources : Wikipedia

4. HISTORY

In 1960, the tourism strategic plan already existed, but the war slows
down the development of the hotel infrastructure.

It was in 1986 when the ministers realised the potential of tourism
industry to bring in about the much needed foreign earnings to
Vietnam.

From 1975 to 1990, the strategic plans of tourist development were
better elaborated.

In 1990, visitors from all over the world had expressed their renewed
interest in this country.

Vietnam initiated ‘Visit Vietnam Year’ in 1990.

The tourism industry is relatively young in Vietnam.
Sources : Wikipedia

5. TOURISM IN VIETNAM
Tourism Cities :
1. HANOI
2. SAPA
3. HALONG BAY
4. HUE
5.HOI AN
6. MY SON
7. NHA TRANG
8. DALAT
9. MUI NE
10.HO CHI MINH CITY
11. MEKONG DELTA
12.PHU QUOC

6. Tourism Potential In Vietnam
Nha Trang

It is Vietnam’s most popular seaside resort town located
along the second most beautiful bays in the country.

Nha Trang Bay is recognised as one of 29 most beautiful
bays in the world.

7. Ho Chi Minh City
Cu Chi Tunnels

The Cu Chi Tunnels are an immense network of connecting underground tunnels
located about 40 km northwest of Ho Chi Minh City (Saigon).

The tunnels were used by Viet Cong guerrillas as hiding spots during the Vietnam War
Ho Chi Minh Museum

8. Sa Pa Terraces
 Sa Pa is a town in northwest Vietnam not far from the
Chinese border
 At the height of 1,600m above sea level, the average
temperature of the area is 15-18oC
 Visitors to Sa pa will have opportunities to discover the
unique customs of the local residents.

9. Ha Long Bay

Ha Long Bay features thousands of islands, each topped with thick jungle
vegetation, forming a spectacular seascape of limestone pillars.

Ha long Bay is famous internationally, and is recognized as a World Heritage
by UNESCO for its thousands of natural islands.

One of the new seven natural wonders of the world.

10. Temple of Literature in Hanoi



The temple was founded in the middle of 11th century
The temple hosts the "Imperial Academy" Vietnam's first national university.
There are many beautiful PAGODAS around city Hanoi.

11. Tourism Scenario

12. ADMINISTRATION AND MANAGEMENT

The Vietnam National Administration of Tourism (VNAT) concerns to
manage the tourist activities in all the country.

Specific Objectives : To increase by 11% to 15% the average share
of the tourism industry in the GDP.
GENERAL OBJECTIVE
o The creation of precise Vietnamese tourist products.
o The exploitation of existing or potential markets, including domestic market.
o The development of skills and knowledge in order to form highly qualified employees.
o The development of the sector of tourism sciences and technology in order to improve the
sector effectiveness in business and management.
o The integration of various areas and the Vietnam position compared to the rest of the world.
o The increase in national management capacities, to make an effective and suitable use of
resources and an environment which can ensure a durable tourism development.

13. Laws

VNAT created a legal environment to manage the tourism activities and to prepare
the conditions necessary to attract the foreign investments.

Tourism Ordinance was adopted in 1999.

The reception and the integration of the tourists are significant points which are
greatly taken into consideration.

The administration simplified the procedures by authorizing the Viet Kieu to request
visa to the customs during Têt

14. TOURISM POLICIES
POLICIES
Date
of Main Objective
Approval
Master Plan for Tourism 1994
Development 1995-2010
By 2000: 3.5-3.8 million foreign tourists; 11 million domestic tourists;
turnover US$2.6 billion.
By 2010: 9 million
turnover US$11.8 billion
National Action Plan for To 1999
urism Development 20022005
NSTD 2001-2010
2005
tourists;
25
million
domestic;
Ensure tourism would be a key industry and turn Vietnam into an
advanced tourist destination by 2005.
2002
Law on Tourism
foreign
Issue policies to ensure tourism could become a spearhead industry
National Action Plan for To 2006
urism Development 20062010
Turn
Vietnam
into
an
advanced
tourist destination in Asia by 2010.Foreign tourists increase about 1020% annually. Domestic tourists increase about 15-20% annually.
National Action Plan for To 2007
urism Development 20072012
Achieve targets set by NSTD 2001-2010: develop tourism into a
spearhead industry; receive 5.5-6 million foreign tourists and
25million domestic tourists.
NSTD to 2020 (vision 2030)
Affirm tourism as the spearhead industry and use total tourism
receipts as the primary indicator of tourism development
2011

15. Regional Development

Tourist Vietnam is divided into three zones.
1.
The north zone
2.
The northern center
3.
The southern centre and the south

The objectives of this point are to emphasize the
tourist products of each area as well as the whole
country.

Vietnam envisages making the promotion of
certain tourist roads which link various strong tourist
regions

16. TOURIST MARKETS
 Vietnam pays detailed attention to the other countries of the Association
of Southeast Asian Nations (ASEAN).
 The country is also interested in other markets such as the north of Asia
countries.
Table of the international arrivals in Vietnam in May 2006 (By country of consignment)
Market
Number of visitor
(in person)
China
South Korea
United States
Japan
Taiwan
Cambodia
Australia
France
Thailand
Singapore
264870
182055
162766
146071
115722
95375
71469
56255
51370
39690
Variation of the number of
visitors compared to the
year 2005
- 20,7%
+ 45,3%
+ 23,5%
+ 28,5%
+ 2,1%
+ 26,5%
+ 20,2%
+ 1,6%
+ 65,6%
+ 41,3%

17. Australia
Cambodia
Number of International Tourist Visitor
71469
95375
France
56255
5% Thailand
51370
4%
6%
8%
Taiwan
115722
10%
Singapore
39690
3%
Japan
146071
12%
China
264870
22%
United States
162766
14%
South Korea
182055
16%
China
South Korea
United States
Japan
Taiwan
Cambodia
Australia
France
Thailand
Singapore

Five years ago, the targeted markets were France and North America.

Today, the prospects changed and Vietnam more precisely aims the Chinese and
Japanese customers and, in a more general way, the countries of Asia.

18. Number of International Tourist
Visitor (2013 figures)
Japan
450004
12%
Taiwan
297584
8%
Cambodia
247725
6%
Australia
238647
6%
France
157637
4%
Thailand
195031
5%
United States
328215
9%
South Korea
562076
15%
China
South Korea
United States
Cambodia
Australia
France
China
1358961
35%
Japan
Thailand
Taiwan

19. TOURIST EXPENDITURE

20. Domestic Tourism

Domestic tourism in Vietnam represents a great
part of market.

It does not have a growth rate as high as that of
international tourism

In 2001, 12.1 million Vietnamese traversed the
country, comparatively to 15 million in 2005, an
increase of 24%.

Domestic tourism is on its top during national
events such as the ‘‘Têt’’

21. NUMBER OF ARRIVALS

Half of the international tourists land in Hô Chi Minh City before
visiting the other cities.

The average stay of a tourist in this city is three days
International tourism, number of arrivals
8
Economic
Meltdown
7
SARS
outbreak
5
Millions
Number of arrivals
6
4
3
2
1
0
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
Year
2005
2006
2007
2008
2009
2010
2011
2012
2013

22. INFRASTRUCTURE

In 1992, there were 13050 rooms and, according
to the last 2004 census, this number reached
85381.

Small Hotels, 666
An increase of 654% in 12 years.

Number Of Lodging Places
Rented
Apartments, 434
In 2010, the number had reached 135 200
rooms, which made an additional increase of
158%.
Tourist Villas, 53
Tourist
Villages, 11
NUMBER OF ROOMS
NUMBER OF ROOMS
9000
8000
7000
6000
5000
4000
3000
2000
1000
0
6977
7752
Campsites, 8
4966
5251
3840
Hotels, 1956
Hotels
1 Star
2 Star
3 Star
STAR CATEGORY
HOTELS
4 Star
5 Star
Small Hotels
Rented Apartments
Tourist Villas
Tourist Villages
Campsites

23. CONNECTIVITY
AIRPORTS
RAILWAYS
 37 civil airports
 International railway links
 People's Republic of China
 Cambodia and Laos.
 High-speed rail.
 3 international
gateways:
 Noi Bai serving Hanoi,
 Da Nang serving Da
Nang City
 Tan Son Nhat serving
Ho Chi Minh City.

24. PORTS AND HARBORS

Hai Phong

Da Nang

Cam Ranh

Nhon Traob

Phu Quoc

25. Economic Generation

The trades located at the bottom of the hierarchical scale
allow to a citizen to gain 100-120 USD per month

Whereas the employees of the tourist field receive 120-140
USD per month.

In the hotels, the employees are paid a little better with a
wage scale of 120-200 USD.

The sector already accounts for 4.3% of Vietnam's GDP

26. Investments

The strategy stipulates that investments must come from the State budget and sources
coming from the foreign capital.

The foreign capital decreased after the 1997Asian financial crisis, but starts again to
increase since 2003.

The direct foreign investments slightly increased by 4,2% in 2005 compared to 2004.

Vietnam tries to create favorable conditions to attract the direct investment abroad in
order to develop the tourist offices and other higher quality products.

27. Tourist Development and planning

The National Administration of Tourism puts, as first priority, the importance to plan
tourism in a rational way.

The urban development is done in harmony with the durable tourism concept.

The VNAT establishes a development plan every five years.

These plan acts as bible for the rest of the tourist institutions.

More privet sector companies are engaged in grass root level to increase overall
standards of tourism at international level.

28. Human Resources
TOTAL NUMBER OF
EMPLOYEES IN TOURISM FIELD
1.2 % of
total
population
60 %
Directly related to TI
30 %
Never Received
Education
40 %
70 %

VNAT wishes to work out and establish a
development plan of human resources in tourism.

This improvement would be made by a broad
outline establishment that the State and the tourist
companies should fallow.

Training
of
foreign
language
such
as
Chinese, Japanese, English, and French etc. are
being given to market associates.
Indirectly related to TI
University Diploma
Holder

29. Promotion and marketing

The potential visitors and tourists had in mind
the vision of a country which knew the war.

The adoption of the new logo and the
slogan "Vietnam, the Hidden Charm"
confirms a promotion based on the country
cultural and historical heritage.
VIETNAM ADVERTISING ON

30. VISA ON ARRIVAL

This is an alternative way to get visa for Vietnam.

A Vietnamese visa application can be applied for
1 day to 6 months in advance.

Although it takes only 2-3 working days to get
your visa approved.

31. STRENGTH
SWOT ANALYSIS

Use of tourism potential to there great extent.

Regional development of tourism throughout country.

Proactive government policy approach, prioritizing the tourism sector

High percentage of literacy
WEAKNESS

Difficulties encountered to reach the final tourist

To enter in Vietnam, it is still necessary to have a visa which can only be obtained to the
custom post and its cost is high.

Small qualified staff in marketing

In addition, the language trainings and the English master are still very weak in certain
areas.

The government is still prone to arbitrary and disruptive policy decisions at microeconomic
level.

32. OPPORTUNITIES

Vietnam knows an annual increase of 13% in the tourist field.

The population is conscious of the benefit tourism gives.

The possibility to offer Internet reservation and payment service constitutes an opportunity.

Government is easing visa requirements.
THREATS

As coastline is near about 3500 km it is going to affect seashore tourism in case of
disaster like tsunami.

Potential foreign competitors.

Government is easing visa requirements.

33. CONCLUSION

Vietnam has come a long way since, and has passed through hurdles in
its history by far.

The potential of tourism is bucketful and use of available resources
through planning and framing polices helping to develop the tourism
industry as spearhead industry in the country.

Also some of the government policy may affect tourism in feature such
visa policy, with regard to any feature terrorist activity as such.

Overall development of tourism industry is in tune with countries growth
and contributing major part in GDP.

Vietnam tourism in generally and specific domestic tourism are growing
fast in recent years.

Investment for tourism is increasing and gains a big turn-over.

34. References







E-tourism at a glance……. Vietnam.
Journal of policy research in tourism, leisure and events.
Sustainable Tourism Development in Vietnam by Nguyen Thuy Khanh Doan.
Tourism & Economic Development in Vietnam -Bee Chin NG
Greifswald Articles. International Edition. Volume 4 (2008). Edited by „Forum
Regional- and Tourism Research
World Travel and Tourism Council, Travel & Tourism Economic Impact:
Vietnam, 2010
Govt. Site :
http://www.vietnamtourism.gov.vn/
www.vietnamtourism.com
www.dulichvn.org.vn

35. THANK YOU
My son
Mui Ne
Hoi An
Nha Trang
Phu Quoc