1. Designing Games for Everyone:
The Expanded Game Experience Model
Annakaisa Kultima
& Jaakko Stenros
University of Tampere
firstname.lastname@uta.fi
Future Play 2010, Vancouver

2. Background
Annakaisa Kultima, Project Manager
Jaakko Stenros, Researcher
University of Tampere, Finland
INFIM/TRIM/Game Research Lab
Games and Innovation (GaIn)
SoPlay
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3. Is this how we see
the game experiences?
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4. Immersion
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5. Challenge, flow?
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6. • Immersion
• a collaboration between Robbie Cooper,
Andrew Wiggins, Charly Smith and John
Ruddy, captures the intensity of kids
experiences interacting in the digital realm.
• http://www.robbiecooper.org/
• http://video.nytimes.com/video/2008/11/21/magazine/1194833565213/immersion.html
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7. And that’s it?
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8. Games as part of everyday life
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9. Simultaneous activities
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10. Played by different people
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11. Transformation of Digital Play
• Casual turn ~2006-2009
– Big Fish Games, Popcap, Pogo.com, Miniclip etc.
– Biggest growing branch of games industry in 2008
– Kuittinen et al. 2007 “Casual Game Discussions”
– Kultima 2009 “Casual Game Design Values”
• Social turn ~2009->
– Facebook (MySpace, Flickr, Twitter) Zynga, Playfish, etc.
– Zynga as the second biggest merchant on paypal in 2009
– 1st generation: Friends for Sale, Packrat, Mafia Wars
– 2nd generation: Farmville, Restaurant City, etc.
– 3rd generation: ?
• Last ten years: Games on virtual worlds,
party games with mimetic interfaces, etc.
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12. What do we design?
& Who do we design for?
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13. We (kinda) know
how to design this…
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14. But how about this?
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15. EGE
• Expanded Game Experience model
• Breaking out from gameplay-centric models
• Overall experience, more holistic view
• Affordances and thresholds of use
• Design model
• Widest possible audience, context sensitiveness
• Heuristic model
• Different game experiences
• Theoretical think-piece
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21. Thank you! Kiitos!
Annakaisa Kultima Jaakko Stenros
University of Tampere University of Tampere
annakaisa.kultima@uta.fi jaakko.stenros@uta.fi
aakoosgamelab.com jaakkostenros.wordpress.com
gamesandinnovation.com gamelab.uta.fi
gamelab.uta.fi uta.fi
uta.fi
Future Play 2010, Vancouver