By
AA AAKANKSH BHOIR (06)
RAMESH MOOPANAR (32)
RITESH SHINDE (42)
N NITESH SRIVASTAVA (47)
ANKIT ULKANDE (54)

A-Anand M-MilkU-UnionL-Limited
• AMUL means “priceless” in sanskrit.
• AMUL is Number 1 Dairy brand in India.
• AMUL-The Taste of India.
• Multi-Dimensional impact on Rural
Economy & Society

History
• Formed in 1946, is a dairy cooperative movement India with 250
liters of milk per day with name ‘KAIRA DISTRICT CO-
OPERATIVE MILK PRODUCERS’ UNION.
• A brand name AMUL is managed by Gujarat Co-operative Milk
Marketing Federation Ltd. (GCMMF).
• The brand name Amul mean “AMULYA”-suggested by a quality
control expert in Anand.
• Dr. Verghese Kurien. Former chairman of the GCMMF- the man
behind the success of Amul.

Over view of company
• Members: 17 district cooperative milk producers'
Union
• No. of Producer Members: 6,84,807
• No. of Village Societies: 1215
• Total Milk handling capacity: 5 million litres per day
• Milk collection Daily Average:1.8million litres
• Milk Drying Capacity: 100 Mts. per day
• Cattle feed manufacturing Capacity: 1200 Mts. per
day

Why CSR?
• Good relationship with local community eases business
activities.
• This type of engagement with stakeholders creates buyer
awareness and loyalty.
• Gets the company, positive press coverage.
• Business innovation: Development of new technologies,
materials or processes that reduce water, energy usage or
harmful materials.
• Builds goodwill of the company.
• Various CSR activities conducted with the help of employees
helps in building their morale and creates a positive
environment.
• To give back to the society.

C.S.R. Initiatives
1. Tree Plantation
2. Tribhovandas Foundation
3. SGSY
4. DairyDemonstrationFarm
5. Amul Scholar
6. Blood Donation
7. Rural SanitationCampaign
8. Other Activities

1. Tree Plantation
AMUL took an oath on 15th August, 2007, after the flag hoisting ceremony, to plant a
sapling and ensure that it grew into a tree.
Farmers have also created nurseries to produce saplings and almost 152 such nurseries have
been created as of date.
Whole dairy cooperative farmers of Gujarat under GCMMF have so far planted 592.1lakh
saplings. Considering 47% survivability (based on post plantation survey data), when the
saplings fully grow up, would provide additional 3,85,9255 ha. of green cover which is
additional 6.42% forest cover for Gujarat.
Year of tree
plantation(Last 5 years
Data)
No. of trees (in
lakhs)
No. of trees
Survived (in lakhs)
Survival
percentage
2011 73 34 47
2012 57 26 45
2013 72 34 47
2014 77 36 46
2015 74 34 46

“It has been estimated that when one tree is cut, in monetary terms there is loss or Rs.33 lakhs (Oxygen
worth of Rs.5.3 lakhs, Land Fertility of Rs.6.4 lakhs, Rs.10.5 lakh for reduction of pollution of
atmosphere and Rs.5.3 lakh towards Flowers/Fruits and habitation to birds - animals). But the benefits
that accrue to mankind when a tree is planted cannot be measured in money and is priceless.”
A SAPLING, OFTEN, RESULTS IN A TREE. A CRORE SAPLINGS,
HOWEVER, RESULT IN GLOBAL RECOGNITION’. "Amul Green" movement
wins the International Dairy Federation's award for the best environment
initiative in the "sustainability category" during the 4th Global Dairy Conference
held at Salzburg Congress Centre, Austria on 28th April, 2010.

2. Tribhuvandas Foundation
AIM:
To provide basic healthcare facilities to villagers.
MODE OF ACTION:
• Foundation is run by villagers themselves.
• Foundation has dedicated team of medical
officers and necessary staff.
• Continuous training to village health workers.
• Large scale implementation of the concept of
‘Safe Delivery Kit’ for pregnant women.
• Organized camps for detection and improvement of
vision of the rural people.

3. SGSY
(Swarna jayanthi Gram Swarozgar Yojana)
AIM:
To bring people in BPL to APL by providing
them necessary resources to become self
employed.
MODE OF ACTION:
• Distributed MILCH animals to 8755
beneficiaries
• Trained 12,647 men and women in dairy
husbandry.
• 56 Bore wells were dug.
• A mobile diagnostic laboratory has been
put into operation.

4. Dairy Demonstration Farm
AIM:
Encourage the farmers to use high yielding
scientific methods by providing a demonstration
MODE OF ACTION:
Amul Darshan: Aims at exposing producer
members to various facets of dairy operations
to keep them informed and aware of the
development and adopt to good management
practices in production of milk.

5. AMUL Scholar
AIM:
To promote education and nurture talent.
MODE OF ACTION:
Amul Scholarships:
Encourage outstanding children of farmers.
Amul Scholar Felicitation Program:
To encourage outstanding children of employees.
Amul Vidya Shree & Vidya Bhushan:
To recognize the brilliance of the students across India.

6. Blood Donation
AIM:
To inspire, encourage and initiate humanitarian services to
minimize, alleviate and prevent human suffering at all
times to contribute for “Humanity to Peace”.
MODE OF ACTION:
• Amul initiated blood donation campaign in 1987, in
association with Indian Red Cross Society
• Blood donation camps are organized regularly in rural
areas through Village Dairy Co-operative Societies.
• Similarly camps are organized in Amul Dairy Campus
wherein employees and their family members join in donating blood.

7. Rural Sanitation Campaign
AIM:
No single milk producer shall attend to nature’s call in the open, in order to ensure hygiene
and help women milk producers avoid embarrassment.
District Rural Development Agency (DRDA)
Partners in progress National Housing Bank, Ahmedabad
Finish Society, New Delhi
MODE OF ACTION:
Started total sanitation campaign scheme in 2011-2012
14000 toilets constructed in 300 villages around
Anand and Kheda by 2013-14.
Plan on constructing 40-50 thousand toilets
in the coming 5 years.

OTHER ACTIVITIES
Encourages woman to participate in dairy co-op societies.
To develop and enhance leadership skills and qualities among
women.
Amul’s member unions organized three self managing leadership
workshops at PRAJAPITA, BRAHMAKUMARIS, MT ABU.
3100 women participated in this programme. Organization of
AMUL YATRA in Anand.
AMUL RELIEF TRUST:
A devastating earthquake hit Gujarat on 26th January
2001. The epicenter of the quake was located in Kutch
district.
It caused death of thousands of people, many were injured,
hundreds of thousands were rendered homeless and
damage of billions of Rupee was done.

AMUL’S TRIBUTE…
Transformative tax reform passed!- Aug’16

CONCLUSION
• Inspiring Leadership and
Consuming Values
• Building Networks
• Coordination for Competitiveness
• Technology for Effectiveness