Customer Acquisition, Susan Cain, Quiet the power of introverts, The New Rules of Marketing & PR, Thank you Economy, Gary Vaynerchuk, Mapping customers, searching on Twitter, Social Media and Engagement Marketing Presentation
Fresh off attending "The World Largest Gathering of Inbound Marketers" conference, Valentina will be sharing the latest techniques by expert marketers and sharing market studies about improving your social media campaigns.
Valentina Escobar-Gonzalez, MBA has a background in sales and has been using social media platforms professionally since 2009. Her experiences stems from years staying current on the latest in industry news, handling customer objectives, and creating a solid social media marketing plan. Extensive expertise on how to engage with your customers through social media - Facebook, Twitter, Pinterest, Google+, LinkedIn, blogs, YouTube, Flickr and more. She helps her clients create value and cultivate a competitive advantage on marketing trends through actionable strategies.
Customer Acquisition, Susan Cain, Quiet the power of introverts, The New Rules of Marketing & PR, Thank you Economy, Gary Vaynerchuk, Mapping customers, searching on Twitter, Social Media and Engagement Marketing Presentation
1. Social Media & Engagement Marketing
M. Valentina Escobar-Gonzalez, MBA
Founder & Bilingual Marketing Consultant
www.Beyond-Engagement.com
@EquineValentina #BeyondEngagement
2. What is “Inbound”
Marketing?
Publish + Share =
Get Found
@EquineValentina #BeyondEngagement
6. Make it Personal
• Make it Personal: What does the company do?
iStock photos on Website?
• Don’t use their words!
• Innovate, Pleased to, Unique, Focused on,
leading provider, Commitment, Partnership,
New and Improved, Leverage, 120 Percent,
Cost effective, Next generation, 110 Percent,
Flexible, World Class
@EquineValentina #BeyondEngagement
7. The Future of Mobile Marketing
6 Billion People
4 Billion 3.5 Billion
@EquineValentina #BeyondEngagement
9. Location-Based Inbound Marketing
• Is your website mobile-friendly?
• Keywords?
• Google or download: Charmin’s “Sit or Squat
App”
@EquineValentina #BeyondEngagement
13. Introverts are Amazing!
• How to “Wage a Quiet Revolution”
Meetings
Office Space
Leadership
@EquineValentina #BeyondEngagement
14. Why You Get Fired?
Mobile Marketing in an Inbound From Boring
World: Apps, Tactics, and Metrics to Story: How
for Success to Make Your
The Art and Science of Content Rule
Selling Agency Services
Whither Everything A Marketer Needs to
Twitter? Know about LinkedIn
The Case for
Getting your Small: Building
Clients to Pay 7 Content Ideas to
an Inbound
for Strategy Blow Up Your
Marketing
Brand, Business,
Consultancy
and Sales in 2012
and Beyond
@EquineValentina #BeyondEngagement
15. References
• Inbound 2012 Conference hosted by HubSpot
• David Meerman Scott, “The New Rules of
Marketing & PR”
• Gary Vaynerchuk (Vee), “Thank You Economy”
• Susan Cain, “QUIET: The Power of Introverts”
• Mark Schaefer “Return on Influence” & “The
Tao of Twitter”
@EquineValentina #BeyondEngagement