The links between the music video and digipak/advertisement include the clothing of the artist, nighttime city lights in the background. The artist wears the same casual urban clothing throughout, including a hat. The hat, city lights, and font are visual links across all materials. The audience can recognize the clothing style and location as being related to a specific genre. Elements like the consistent fonts and trademarks like a hat help the audience realize the music video, digipak, and advertisement are for the same artist. The ancillary materials effectively target the rap/grime audience of 14-25 year olds by relating to their interests in fashion, music genre, and location of London.

1. Evaluation Q2
Ryan Sampaio

2. Links between Music video and
Digipak/Advertisement
• The links between the our music video and digpak/Advertisement varies from the clothing on our artist, to
the night-time city lights. The artists’ clothing firstly, is the same throughout the video. It’s an urban yet
casual type of clothing, therefore relating to more than just an urban audience. The hat is also a link as it’s
seen in the video, as well as on the cover on my digipak. Another link is the whole city landscape and the
lights, scenery, etc. As the picture in my inside panels and advertisement has my artist, with a background
of the city lights and again the use of the hat, which now links to the video and digipak. The hat isn’t used
in the picture I used for my inside panels, however the lights in the background creates a link which is also
shown in the advertisement.

3. How can the audience recognise them
as linked products?
• The audience can firstly recognise the clothing used in video and relate that to a specific genre. It’s a
casual/urban style of clothing, especially the hat used. Like the links between my music video and
digpak/advertisement, the hat is a key link not only in a connection between my products, but it can also
be a trademark for the artist. For example, Chipmunk makes the ‘C’ sign with his hand, as a trademark for
himself. Although the hat wasn’t intentionally used to create some sort of trademark, it could end up
being recognised as one, by the audience. Also the font used on the digipak, as well as the advertisement.
This also helps the audience recognise the products as they’ll look at the font and instantly notice it’s this
specific artist. The lights and location could also be recognised. You can tell the artist is in an urban/city
outdoor place, as all the lights suggest. They can maybe also connect, as it’s London and with a few
noticeable locations such as Jubilee bridge, they can relate to the artist in that manner.

4. Success with ancillary and attraction to
target audience
• I believe my ancillary texts are very successful, as they follow the conventions as well as maintaining
consistency throughout. Whether that’s through the fonts used on the ancillary work, to the urban style of
our artist, I feel that there was a consistent of those particular things. I feel it meets what’s expected from
the rap/grime/hip-hop genre, in order to appeal to the audience, which of course is the main focus of
producing a music video. I also believe there were plenty of links between my music video and the digipak
and advertisement. I fully believe the audience could watch the music video, and recognise Dee Banks
from a the advertisement, or if they saw his CD in HMV.
• I do think the target audience will be attracted by them, because of the many links which varies from style,
to perhaps the link they have with London and the city itself. It relates to teens and young adults as our
artist is dressed like most young people, with the hat, jeans, Nike trainers, etc. This relates in terms of style
and it’d be something that catches their eye. As it’s in the genre of rap/grime/hip-pop, aimed at mainly
young people of both genders, varying from 14-25, it’s something that would come off quite well with the
target audience, as fashion and clothing is quite important. As there’s also a female artist involved, this
would help attract the female audience and they could relate to that.