2. About Tango
• Carbonated soft drink sold primarily in UK.
• Have always marketed themselves using innovative
advertising techniques and new design of packaging.
• Previous advertisements were a topic of discussion because of
their wackiness and originality.
• Recent TVC’s were boring featuring the bouncy oranges.
• Our Aim is to bring back what Tango is most known for –
“Random stupidity” but this time with a touch of morality
which its previous “Happy slapping” campaign lacked and
was banned for encouraging violence.

3. 1
Karl approaching the ticket turnstiles , and sees a huge queue with three nuns in the front
SFX: Crowd talking, large moan and complaining when he pushes in
MVO: Karl totting at the queue.
Type of Shot: Karl POV , Super: None, Music: Foreigner – Cold as Ice

4. 2
Karl pushes the nun and approaches the turnstile, and doesn’t apologize
for it.
SFX: Crowd talking, large moan and complaining when he pushes in
Type of Shot: Karl POV , Super: None, Music: Foreigner – Cold as Ice

5. 3
Karl rushes down the staircases of the subway and pushes an old lady.
SFX: footsteps of people walking down the stairs and people talking
Type of shot: Karl POV, Super: none.
Music : Foreigner – Cold as Ice

6. 4
As Karl pushes the old lady her shopping bags fall on the staircase , Karl doesn’t even
look back and apologize.
SFX: footsteps of people walking down the stairs and people talking
Type of shot: Karl POV, Super: none.
Music : Foreigner – Cold as Ice

7. 5
While Karl rushes towards the platform there is a guy standing with a Free Hugs
board. Karl pushes him with his bag in a hurry and the free hugs board almost falls.
SFX: peoples talking noises
Type of shot: Karl POV, Super: none.
Music : Foreigner – Cold as Ice

8. 6
Karl pushes the man with the free hugs board when he gets in his way. The board is
bent and the man almost falls over.
SFX: peoples talking noises
Type of shot: Karl POV, Super: none.
Music : Foreigner – Cold as Ice

9. 7
Finally Karl reaches the platform to see the train just leaving the platform
SFX: hustling noise and the announcement sounds
Type of shot: Karl POV, Super: none.
Music : Foreigner – Cold as Ice

10. 8
Karl slowly turns back to find the old lady , the three nuns and the Free Hugs guy
standing with a hose pipe of Tango with which they splash him
SFX: tango gushing out of the hosepipe
Type of shot: Karl POV, Super: none.

11. 9
Drenched Karl sitting in the bench of the station dripping with Tango
SFX: dripping of water
Type of shot: close top shot of Karl and half of the bench

12. 10
Karl sitting on one end of the bench dripping of Tango, and on his side a huge poster saying
‘KARMA, you know when you have been Tangoed, and a huge bottle of Tango.
SFX: the announcement beep
Type of shot: wide angle shot of Karl and the poster of Tango.