3. • They dedicated to promoting a philosophy of
life that offers their consumers with simple,
natural, high-quality and affordable life-
related products, instead of wasting extra
materials in making their products. That is,
they focus on both the consumers’ needs
and the environmental issues.
• Today, MUJI has became a world-wide
famous brand which has stores all over the
world.
MUJI 無印良
4. How to Make It Work?
• They cooperated by bringing a brand new Life Style
Store into Taiwan. The central idea of a Life Style Store is
to promote the simplicity and nature in life with a
reasonable product price. (Which meet most of the
consumers’ needs)
• This kind of idea is put into designing all kinds of items.
Such as clothes, household items, food, etc.
• Consumers like it → They want it → They buy it
→ Success
6. Management
• Open style design
-Combination of stocks and stores
-Increase the visibility of goods and reduce
inventory pressure
• Further strengthen the power of
commodities
-From visual and touch
to smell and taste.
7. Management
• Direct Selling Store Innovation
-CEO personally re-selection, arrangement,
training and inspecting stores
• Elastic expand stores
-open new stores before making a profit
-In Taiwan : according to the development of
district property to do with customers and to
show flexibility in strategy
8. Management
• Team to simplify
- design and planning department: 15
people
- Design Advisory Committee: 8 people
- Overseas designers :4 people
9. No-brand brand
• Simple. Functional. Affordable
• Recycling or reselling the unsold products
in the same condition.
• MUJI promotes a Pleasant Life it’s
philosophy-
1. NO BRAND QUALITY GOODS
2. SELECTION OF MATERIALS
3. PACKAGING
10. MUJI'S PHILOSOPHY OF 'NO
BRAND QUALITY GOODS'
1.Most suitable raw materials
1.Making the best
2. Industrial materials
use of materials
3.Recycling unused materials
while considering
environmental
issues.
1.Simplicity
2.Conserving resources
and reducing waste.
11. Three Promises for Corporate
Operation
Rise to the challenge
of global growth
and development
1.Customers
Offer new value and
2.Growers
appeal,
3.Manufacturers
From customer viewpoint.
22. SWOT Analysis
• Strength
Products- what you see is exactly what you
get speech.
Perfectly clear and global brand personality
Eco-friendly
More and more products
High quality
23. SWOT Analysis
• Weakness
Could have more fancy design
DIY might be difficulty to somebody
Higher quality lead to higher prices
