Part 5 of 5. Affiliate Marketing is positioned to emerge from the current economic situation as the weapon of choice for online marketers. Its underlying commercial model is uniquely attractive. However, the industry also faces a number of challenges that threaten this status. In this session we will be discussing these challenges, how they relate to affiliate marketing and its future, as well as seeing some solutions in action Some of the areas we will be touching on include. Transparency from merchants and affiliates Volume over value Sales duplication Last click commercials Affiliate Marketing is facing its most challenging era yet, find out how to be on the winning team!

1. London, 14 th October 2009 Affiliate Apocalypse Panel Transparency

8. www.webgains.com At the end of the day, affiliate marketing is based, to a degree, on trust, facilitated by the Network, between an affiliate and a merchant,. Transparency provides more and more reasons to trust the other parties. This has to be good for our Industry

9. Thank you!