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Alex Nako
TheFamily | March 2014
Marketing
MarketingR&D
MarketingR&D
Startup
User needs
Value Proposition
USP
Brand experience
=Signature
Experience
Baseline
Signature
The needle in the hay
Baseline
Known New
Signature
When
• Key moment(s)
• Celebrate the start
• Celebrate the conclusion
!
How
• Light-touch
• Memorable/Addictive
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Making things sing and dance