Les outils d'un growth hacker, par Julien Le Coupanec

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Ce workshop va vous montrer un tour d’horizon des outils qu’un growth hacker doit utiliser au quotidien. Du debugger aux proxies, Julien vous présentera chacun d'eux afin de gagner en exécution dans vos expériences et devenir de plus en plus performant ! Abonnez-vous à notre chaine YouTube StartupFood, la vidéo arrive !

Marketing

STARTUP WORKSHOPS
LES OUTILS D’UN GROWTH HACKER

C’EST QUOI UN GROWTH HACKER ?
(YOU WON’T SAVE A BAD PRODUCT)

ET EN GROS, COMMENT J’EN
RECRUTE/DEVIENS UN ?

OUTIL #1 - L’AUTODIDAXIE
LET ME GOOGLE THAT FOR YOU

GROWTHHACKER.TV
GROWTHHACKERS.COM
COELEVATE & HACKISITION
QUORA & YOUTUBE

OUTIL #2 - LE MINDSET DE HACKER
ALLER À CONTRE-COURANT

ET POUR CELA,
IL EST NÉCESSAIRE D’OBSERVER.

OUTIL #3 - LE DEBUGGER
OBSERVER CE QUI SE PASSE DERRIÈRE LE RIDEAU

OUTIL #4 - LES PROXIES
INSTANTPROXIES.COM POUR QUALITÉ/PRIX

OUTIL #5 - LE LANGUAGE
INFLUENCER/MANIPULER. MAKE PEOPLE SHARE.

THE HEADLINES TEMPLATES
ADWORDS KEYWORD PLANNER
FB AUDIENCE INSIGHTS
APPSUMO

OUTIL #6 - FAKE IT UNTIL YOU MAKE IT
VALIDER/VENDRE AVANT DE CONSTRUIRE

OUTIL #7 - UN POIL BORDERLINE
HACKER/INFLUENCER LES ALGORITHMES

Equation to rank well on the AppStore: Ranking = (
Installation Today x 8 ) + ( Installation Yesterday x 5 ) + (
Installation Two Days Ago x 5 ) + ( Installation Three Days
Ago x 2 ) + Stars and Number of Reviews + Interactions with
the App + Sales.

Equation to rank well on the Play Store: Ranking =
Install rate - Uninstall rate + Web clicks + Ratings + SEO +
Sales + Geo + Frehsness + Social Media + Application
Performance + Engagement + Funnel + Google Play
Services.

OUTIL #8 - L’AUTOMATISATION
AUTOMATISER/OUTSOURCER À L’EXTRÈME
AUTOMATISATION
OPTIMIZATION
OUTSOURCING
MANAGEMENT
PRIORITISATION

OUTIL #9 - MOVING FORWARD
IMPLIQUE DE NE PAS RÉINVENTER LA ROUE

OUTIL #10 - LATERAL THINKING
RETENEZ CE CONCEPT POUR LA PUBLICITÉ

EAT24 / SITES PORNOS
RÉTENTION 4X PLUS GRANDE QUE FACEBOOK ADS

AU-DELÀ DE LA TECHNIQUE, LES MOTS ONT UN POUVOIR.
L’AUTODIDAXIE ET L’ÉTAT D’ESPRIT SONT PRIMORDIAUX.
UTILISEZ VOTRE DEBUGGER.
MESURER/TESTEZ AVEC MIXPANEL, GA, HOTJAR ET OPTIMIZELY.
CONCLUSION
LES OUTILS D’UN GROWTH HACKER

THANK YOU, QUESTIONS ? :-)
CONTACT : JULIEN@THEFAMILY.CO

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Workshop animé par Maud Camus (https://twitter.com/maudcamus) Vous voulez découvrir les astuces clés pour être au top de sa PR-forme ?! C'est par ici ☝️ Journalistes, storytelling, interviews, media : apprendre à naviguer ce milieu n'est pas forcément chose facile donc Maud a décidé de venir nous livrer ses meilleurs tips pour savoir comment raconter et sublimer son histoire entrepreneuriale sans non plus entrer dans le royaume du bullshit

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SEO in a World of AI Presentation Description (150 words max): Author and Adjunct Professor Steve Wiideman presents a holistic masterclass on search engine optimization for the constantly changing search engine results. Learn how to prepare your website for generative AI, increase visibility in social search, and double-down on timeless SEO principles. Disciplines covered include technical SEO, content strategy and webpage optimization, off-page SEO, and optimizing for generative AI search. Key Takeaways: 1. Have a plan to prepare for search generative experience (SGE) 2. Discover techniques to be found in TikTok, Instagram, and YouTube for Gen Z and Gen Alpha 3. Get a foundation refresher for core SEO best practices in tech, content, and off-page SEO

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DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

AI is transforming the marketing landscape by pioneering the creation of dynamic marketing videos, crafting compelling stories in real-time, and developing automated, personalized responses based on intricate customer data analysis. With advanced machine learning and natural language processing capabilities, AI tools are now adept at producing engaging and highly targeted video content that resonates with the audience's specific interests and behaviors. These AI systems can analyze viewer reactions and engagement metrics to refine video elements, ensuring each story is more captivating than the last. Furthermore, AI excels in real-time storytelling, adapting narratives on the fly to maintain viewer interest and engagement. It can also interpret and respond to customer interactions with personalized messages, offering solutions, recommendations, or information tailored to each individual's unique journey and preferences. This level of personalization and adaptability in video marketing was once a distant dream but is now a powerful reality, thanks to AI's continuous evolution and learning.

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DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Making small changes to your website's text for A/B tests often disappoints. Moreover, catering to diverse audiences presents its own set of hurdles. With AI capabilities like GPTs, you can tackle this challenge head-on. However, GPTs come with a blank canvas - it's up to you to define their style. In this enlightening session, Brian Massey, Managing Partner at Conversion Sciences, will unveil the secrets to crafting precise, testable, and compelling copy that speaks directly to your site's diverse prospects. Learn how to put these strategies to the test on your homepage, landing pages, or eCommerce product pages for maximum impact.

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Labour Day, observed on the first Monday of September in many countries, is a significant occasion that honors the contributions and achievements of workers. Also known as International Workers’ Day in some regions, this annual celebration serves as a tribute to the resilience, dedication, and accomplishments of the labor force. From its historical roots to its modern-day significance, Labour Day holds deep cultural and social importance that resonates worldwide.

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elizabethella096

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DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

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In this presentation, we delve into the power of AI in revolutionizing sales and marketing, with a focus on lead generation and cost optimization. As the search landscape evolves, the future of Google driving high volumes of website traffic is uncertain with the rise of LLMs, making AI's role even more significant. While only 3.7% of Canadian businesses have deployed AI, its adoption is critical for staying competitive. We'll discuss a step-by-step approach to AI integration, highlighting essential tools and the importance of proper training. From lead processing to content creation, AI emerges as a game-changer, significantly improving efficiency and quality. The core message is clear: AI is no longer an option but a component for modern marketing success, transforming how we approach sales and marketing. By carefully planning the steps, leveraging the right tools, and investing in training, businesses can harness AI's transformative power and gain a competitive edge. Key Takeaways: AI changes everything. AI is revolutionizing lead generation and cost savings in sales and marketing operations. The rise of large language models (LLMs) is challenging Google's dominance in driving website traffic, making AI adoption even more crucial. Despite the low adoption rate (only 3.7% of Canadian businesses using AI), integrating AI is critical for staying competitive. A step-by-step approach is needed for successful AI integration, along with leveraging the right tools and providing proper training.AI is a game-changer for lead generation, content creation, and overall process efficiency and quality improvement.AI is no longer an optional tool but a fundamental component for modern marketing success. Careful planning, using the right AI tools, and investing in training can help businesses harness AI's transformative power and gain a competitive edge.

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ChesterYang6

In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"

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DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Instant digital issuance (IDI) creates a pre-activated digital version of a new or reissued card before physical card delivery. These digital cards, available for immediate use in a digital wallet for online shopping, are highly popular with consumers, especially younger, tech-savvy cardholders. The right customer communications for Instant Digital Issuance (IDI) can boost engagement and spend. Our card marketing experts have assembled an IDI overview with definitions and best practices for the critical first touch, including examples from Chase, SoFi, Venmo, Affirm, Bank of America and Chime.

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The way brands view LinkedIn is completely backwards. In both B2C and B2B marketing, LinkedIn has massive untapped potential for all companies, including activating employees as thought leaders and influencers. Learn about the ways brands are currently using the platform, how they should be using the platform, and how business leader’s should be using about the platform to drive business results. Key Takeaways: - Why LinkedIn is so important for all brands- How brands should view LinkedIn- How marketing leaders should use LinkedIn for their own brand

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DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In the annals of unsolved crimes, the Hinterkaifeck Murders stand as a haunting testament to the enigmatic and macabre. This chilling incident, which occurred in rural Germany in 1922, continues to captivate the imagination of investigators, historians, and true crime enthusiasts alike. The events that transpired at Hinterkaifeck, a remote farmstead located about 70 kilometers north of Munich, remain shrouded in mystery, with numerous unanswered questions lingering over the decades.

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elizabethella096

The countdown to the end of third-party cookies has begun in Google Chrome, and the impact will be big for those reliant on them for data collection. Are you ready? Check out the experts from CallRail and Workshop Digital as we dive into the impending changes driven by Google Chrome's upcoming phase-out, and how you can navigate the challenges of a post-third-party cookie world. You’ll learn: - What the death of third-party cookies means for your current marketing strategies. - What marketers should be doing to prepare for these changes. - Strategies for success and the importance of utilizing marketing tools with zero- or first-party cookie collection. Watch Ryan Johnson and Andrew Miller as they explore the differences between third- and first-party cookies, analyze the profound implications of this transition for marketers, and introduce innovative solutions and strategies for what you should do next. If you’re reliant on third-party data and want to unlock the secrets to navigating a world without third-party cookies, then this webinar is for you. Stay ahead of the game with the best marketing tools and ensure your tactics are primed for success in this new era of digital marketing.

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Search Engine Journal

In her talk, Natalia will introduce the absolute essentials of the International SEO Strategy, Process and Execution. Through the 5 essential International SEO tools we will also learn about the international SEO mindset, which is no less important than the toolset itself. From troubleshooting, data analysis, rank tracking and improvement implementation, we will cover the must-haves between the tools, that at the same time, don't break the bank. Without going too far away from Google, we will touch base on tools that are also relevant to Baidu and Yandex SEO tasks. Never done any International SEO before? Perfect! This talk will equip you with actionable steps to go and try the international SEO approach yourself, for the very first time! A seasoned SEO expert who has done International in the past? Make sure your tools and approaches are up to date. As with any SEO area, International SEO is never boring.

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SearchNorwich

Les outils d'un growth hacker, par Julien Le Coupanec

1. STARTUP WORKSHOPS LES OUTILS D’UN GROWTH HACKER

2. C’EST QUOI UN GROWTH HACKER ? (YOU WON’T SAVE A BAD PRODUCT)

3. ET EN GROS, COMMENT J’EN RECRUTE/DEVIENS UN ?

4. OUTIL #1 - L’AUTODIDAXIE LET ME GOOGLE THAT FOR YOU

5. GROWTHHACKER.TV GROWTHHACKERS.COM COELEVATE & HACKISITION QUORA & YOUTUBE

6. OUTIL #2 - LE MINDSET DE HACKER ALLER À CONTRE-COURANT

7. ET POUR CELA, IL EST NÉCESSAIRE D’OBSERVER.

8. OUTIL #3 - LE DEBUGGER OBSERVER CE QUI SE PASSE DERRIÈRE LE RIDEAU

9. OUTIL #4 - LES PROXIES INSTANTPROXIES.COM POUR QUALITÉ/PRIX

10. DÉMONSTRATION AVEC FIREFOX ET IMACROS

11. OUTIL #5 - LE LANGUAGE INFLUENCER/MANIPULER. MAKE PEOPLE SHARE.

12. L’EXEMPLE DE SOSHAPE

13.

14. LA DESCRIPTION SUR ADOPTE UN MEC

15. THE HEADLINES TEMPLATES ADWORDS KEYWORD PLANNER FB AUDIENCE INSIGHTS APPSUMO

16. OUTIL #6 - FAKE IT UNTIL YOU MAKE IT VALIDER/VENDRE AVANT DE CONSTRUIRE

17. OUTIL #7 - UN POIL BORDERLINE HACKER/INFLUENCER LES ALGORITHMES

18. Equation to rank well on the AppStore: Ranking = ( Installation Today x 8 ) + ( Installation Yesterday x 5 ) + ( Installation Two Days Ago x 5 ) + ( Installation Three Days Ago x 2 ) + Stars and Number of Reviews + Interactions with the App + Sales.

19. Equation to rank well on the Play Store: Ranking = Install rate - Uninstall rate + Web clicks + Ratings + SEO + Sales + Geo + Frehsness + Social Media + Application Performance + Engagement + Funnel + Google Play Services.

20. SOIREEJUMPIN.FR & OVS

21. HACKING PRODUCT HUNT

22. OUTIL #8 - L’AUTOMATISATION AUTOMATISER/OUTSOURCER À L’EXTRÈME AUTOMATISATION OPTIMIZATION OUTSOURCING MANAGEMENT PRIORITISATION

23. OUTIL #9 - MOVING FORWARD IMPLIQUE DE NE PAS RÉINVENTER LA ROUE

24. OUTIL #10 - LATERAL THINKING RETENEZ CE CONCEPT POUR LA PUBLICITÉ

25. EAT24 / SITES PORNOS RÉTENTION 4X PLUS GRANDE QUE FACEBOOK ADS

26. AU-DELÀ DE LA TECHNIQUE, LES MOTS ONT UN POUVOIR. L’AUTODIDAXIE ET L’ÉTAT D’ESPRIT SONT PRIMORDIAUX. UTILISEZ VOTRE DEBUGGER. MESURER/TESTEZ AVEC MIXPANEL, GA, HOTJAR ET OPTIMIZELY. CONCLUSION LES OUTILS D’UN GROWTH HACKER

27. THANK YOU, QUESTIONS ? :-) CONTACT : JULIEN@THEFAMILY.CO

Les outils d'un growth hacker, par Julien Le Coupanec

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