By William Rossi, CTO at Agricool Agricool works on inventing a system that grows tasty fruits & veggies locally and without pesticides. With a product at the crossroads of agronomy, engineering, software & manufacturing, the challenges they face are truly complex. Humility is one of their core values and really translates into the way they work to address these issues. How does William manage all the aspects of this beautiful mission as a CTO? Video: https://www.youtube.com/watch?v=MvAOxidaMm0

1. agricool.co
Humility as an approach to
tremendous technical challenges
William (Guillaume) ROSSI - CTO - April 16th 2019

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AGRICOOL
Have you ever tasted a good
strawberry ?
Have you
ever tasted a good strawberry ?

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Probably not these
transport, pesticides, bad quality

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Strawberries in the city
no transport, 0 pesticide, tasty

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Cooltainer
A new production system

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Challenge
A mission with passion

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The Intuition
to find
The Intuition
to find

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Agronomy
Best strawberry recipe

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The Deduction
to prove

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Learn every day
Technical challenges
Agronomy
Hardware engineering
Software engineering
Engineering
Best production system

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Software
Best conductor

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Hardware engineeringManufacturing
Manufacturing
Scale quality

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Humility
an approach to succeed

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Shake certitudes
Determination not obstination
Shake certitudes
Determination not obstination

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FocusFocus
Share vision not to-do lists

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Design your Org
aside your product
Design your Org
aside your product

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Hire better
Find experts
Hire better
Find experts

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"Because the people who are crazy enough to think
they can change the world are the ones who do"
S. Jobs

19. agricool.co
William Rossi
CTO
w.rossi@agricool.co