Mo believes everyone is selling, all the time - whether they know it or not. It's not just about getting what you want, but knowing how to communicate and build trust with your surrounding. But developing the mental stamina to keep it up is hard - and it's all the more true in early-stage startups where there are no easy answers. Mo is Co-Founder and Biz Dev at MoBerries - and certified hustler ;) Discover in this presentation his approach and impressive list of tips you can apply to get into selling mode!

1. HOW TO
CULTIVATE
A SALES MINDSET
A talk for
THE FAMILY
WITH MO MOUBARAK OF

2. TO BE DISCUSSED
1. READING
2. LUXURY OF FEAR
3. THE BRAIN
4. WHAT MATTERS
5. THE NAKED TRUTH
6. KNOW YOURSELF
7. TRUST
8. MAP THE FIELD
9. KNOW YOUR HUSTLE
10. SELF GROWTH
11. THE GREEK TRAGEDY
Q&A

3. READING
Children’s Books
Religious Books
The News
The Zeitgeist
Signs
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4. THE LUXURY OF FEAR
People living deeply have no fear of death.
Anais Nin
Fear is the main source of superstition, and one of the main sources
of cruelty. To conquer fear is the beginning of wisdom.
Bertrand Russell
Curiosity will conquer fear even more than bravery will.
James Stephens
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5. THE BRAIN
•The front, there’s the human brain, the cerebral cortex. This is where rational
thinking is, especially in the pre-frontal cortex. It’s the most recent step in the
evolution of the mammalian brain and gives the ability for language, abstraction,
planning, and perception.
•Then we have the center part that comprises the „limbic system“, which
consists of the septum, amygdala, hypothalamus, hippocampal complex, and
cingulate cortex. This the mammalian or monkey brain – the brain of emotions
and social hierarchies.
•The basal ganglia, also called the reptilian brain is the most primitive part of
our brain. It governs balance, territoriality, mating, feeding and other instinctual
activities.
Decisions today lay the ground work for tomorrow.
You are an abstract solar system.
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NOTHING MATTERS…
The secret to happiness is freedom... And the
secret to freedom is courage.
Thucydides
• MAN, WOMAN, GAY, STRAIGHT
• EVERYONE WANTS IT (you do not matter)
• NO ONE IS SPECIAL (you are not unique)
• NOTHING IS FAIR - where pigs get judged
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THE NAKED TRUTH
• Be happy, love yourself, you are special (kind of)
• It is not about who you are now, but what you could be
• People do not care about you, you have to give them a reason
(true)
• Frame the vision: no one will do for you what you are not ready to
do for yourself (boss moves vs soft moves)
• You a FAD or a TREND ? (forest, not the trees)
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KNOW YOURSELF
• Your WHY does not matter but WHY does
• What is your sauce & swag?
• What are your values & standards?
• What is your topline vs your lowline?
• Ice, Ice Baby - know your triggers (Isolate; Comprehend &
Execute)
• Acquire what you need (Hunt & Respect)
• Listening is knowing …
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TRUST: MAKE THEM CARE
Firm belief in the reliability, truth, or ability of someone or something.
• What have you done for me lately?
• Halal & Koscher moves (after the deal is before the deal)
• Authenticity is priceless
• Loyalty is for live men not for freshmen
• Be about something bigger than you
• Deliver, deliver & over-deliver
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10. MAP THE FIELD
• Vision is the recipe
• Rob that bank & make magic
• Story tellers win; shit talkers lose
• Fear no one as consciousness has no creator
• There are 16 personality types
• People & their mitigating factors, nothing is black or white
• Variables must be understood
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KNOW YOUR HUSTLE
• Map the field
• Physically, Mentally, Spiritually
• The Bourgeoisie (in Marxist contexts; the capitalist class who own
most of society's wealth and means of production) – how to get
shine
• Know the rules by which you play
• Be in the streets (Community)
• Changing the world (can be weak)
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12. SELF GROWTH
• Being busy being born or busy dying …
• Always look up never down
• Pain is an asset; actually everything is (Alchemy)
• Nothing is ever good enough (notches in your belt)
• Money is alive; are you?
• Let the sidelines speak
• Techniques / Breaking the Cycle
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13. THE GREEK TRAGEDY
Happiness is not something you postpone for the future;
it is something you design for the present.
Jim Rohn
• Money is most living thing (how you pay it forward)
• Depression is real / Nothing is New
• You will lose before you win
• What is your win?
• Be your own hero
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