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Hacking Two-Sided Marketplaces
marketplacehack
@sal_matteis
angel.co/salmatteis
linkedin.com/in/matteis

Friday, October 18, 13
Sal Matteis,
CEO-Founder Milkster

marketplacehack
Friday, October 18, 13

- Marketplaces
2 Years
- Operations
- Product Mgmt
- Real time Ad Platforms

@sal_matteis
F**king Hard

marketplacehack
Friday, October 18, 13

@sal_matteis
2 X the Risk 

marketplacehack
Friday, October 18, 13

@sal_matteis
Alex Osterwalder

Supply
Demand

Friday, October 18, 13

Ash Maurya

Supply
Demand
5 X the Time

marketplacehack
Friday, October 18, 13

@sal_matteis
Indiegogo = 4 Years

marketplacehack
Friday, October 18, 13

@sal_matteis
v.s.

marketplacehack
Friday, October 18, 13

@sal_matteis
What type of Marketplace are you building?
Global

marketplacehack
Friday, October 18, 13

Local

Glocal

@sal_matteis
YOU = Insane

marketplacehack
Friday, October 18, 13

@sal_matteis
MarketplaceHacks

marketplacehack
Friday, October 18, 13

@sal_matteis
#1 

Know your customer
better than anyone else 

marketplacehack
Friday, October 18, 13

@sal_matteis
#2 
Love the problem you are
solving 

marketplacehack
Friday, October 18, 13

@sal_matteis
marketplacehack
Friday, October 18, 13

@sal_matteis
You’ll get dirty

marketplacehack
Friday, October 18, 13

@sal_matteis
 #3
Liquidity is
everything

marketplacehack
Friday, October 18, 13

@sal_matteis
It’s a game of balls
Demand

marketplacehack
Friday, October 18, 13

Supply

@sal_matteis
Design for Liquidity

marketplacehack
Friday, October 18, 13

@sal_matteis
Force Matches
Manually

marketplacehack
Friday, October 18, 13

@sal_matteis
Focus

marketplacehack
Friday, October 18, 13

@sal_matteis
Collectables

marketplacehack
Friday, October 18, 13

@sal_matteis
 #4
Start from the side with
the biggest pain

marketplacehack
Friday, October 18, 13

@sal_matteis
Get them single player
utility

marketplacehack
Friday, October 18, 13

@sal_matteis
...but Validate the pain
exists on both sides.

marketplacehack
Friday, October 18, 13

@sal_matteis
 #5
Get distribution from
existing platform

marketplacehack
Friday, October 18, 13

@sal_matteis
 #6
Figure out how are you
customer paying you
Data Time
marketplacehack
Friday, October 18, 13

Trust
@sal_matteis
 #6
Constantly Iterate around
your Customers

marketplacehack
Friday, October 18, 13

@sal_matteis
TALK

marketplacehack
Friday, October 18, 13

@sal_matteis
 #7
OOO (Obsessively Optimize Operations)

marketplacehack
Friday, October 18, 13

@sal_matteis
Pipeline Mgmt /
User Acquisition
Lead

marketplacehack
Friday, October 18, 13

Prospect

Customer

@sal_matteis
 #9
Balanced Team
1X developer/designer
2X community
marketplacehack
Friday, October 18, 13

@sal_matteis
 #10
Stick to your Vision

marketplacehack
Friday, October 18, 13

@sal_matteis
Good luck

marketplacehack
Friday, October 18, 13

@sal_matteis

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Hacking Marketplaces