1. GROWTH HACKING
with Google Analytics
Cyril Gantzer
@twyril - hublo.co
mercredi 30 octobre 13

2. Need users?
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3. Need users?
Head of Marketing
BUY THEM
mercredi 30 octobre 13

4. Need users?
Head of Marketing
Growth Hacker
BUY THEM
FIND THEM
mercredi 30 octobre 13

5. Test. Measure. Improve
If you value time, you need analytics
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6. 3 DOs
&
3 DON’Ts
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7. 1
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Stop tracking yourself

8. Opt yourself out from Google Analytics
http://goo.gl/KNWF
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9. 2
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Define a goal for your site

10. From the Admin interface
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11. Pick destination
Duration & Pages are vanity metrics
Events require Javascript
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12. Several goals make a funnel
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13. 3
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Track your sources

14. Sources won’t track themselves
No referrer = no source
No source = Direct traffic
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15. 5 parameters available
Source
Medium
Campaign
Content
Term
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Referring website (eg: twitter, youtube, internal, etc.)
Type of referral (eg: email, social, display, organic, cpc, etc.)
Date + Topic (eg: 20131012_free_shipping)
Use it for segmentation (eg: «women» vs. «men»)
Use it to add a keyword (if relevant)
OPTIONNAL
OPTIONNAL

16. NO P.I.I.
(Personally Identifiable Information)
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17. Use the tools
MAKE NO MISTAKE
MAKE IT PRETTY
URL builder
URL shortener
http://goo.gl/1224E6
http://goo.gl/
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18. 1
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Real-time dashboard

19. 1
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Waste-of
Real-time dashboard

20. Real-time can alert you...
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21. Real-time can alert you...
TOO LATE
You probably needed
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22. 2
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Time spent is the shitty metric

23. Everything about it is wrong
(Last page loadtime) - (1st page loadtime)
YOU’RE ALWAYS 1 PAGE BEHIND
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24. Everything about it is wrong
Should I increase it? Should I decrease it?
FORGET IT
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25. 3
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Bounce rate is not evil

26. Google.com’s goal is...
100% BOUNCE RATE
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27. RECAP
1 Stop tracking yourself
1 Real-time is a waste of time
2 Define goals
2 Time spent on site is useless
3 Track sources
3 Bounce rate is not evil
cyril@hublo.co
mercredi 30 octobre 13